How TruBlue Total House Care Is Working to Solve the Aging in Place Crisis

TruBlue Total House Care, the only franchise system focused on home-maintenance and handyman services for seniors and busy families, has partnered with Right at Home, the largest and fastest-growing in-home senior care franchise. Together, the brands are on a mission to help solve the aging-in-place crisis and provide accessible in-home solutions for a growing number of seniors across the country.  

As an emerging franchise with more than 70 units across the United States, TruBlue's collaboration with nationally recognized Right at Home is impressive. The brand, which currently boasts over 600 locations nationwide, has a storied history of innovation, stellar rates of customer satisfaction and award-winning services. By partnering with TruBlue, Right at Home recognizes the unique niche that the fast-growing franchise is filling within this in-demand industry as the two work together to increase awareness around senior safety and strive to help keep seniors at home as they age. 

“We are honored to be recognized by a brand as established within the industry as Right at Home and to partner with them as we work to increase access to senior care services across the country,” said Sean Fitzgerald, president of TruBlue. “Today’s seniors want to age comfortably in place but there is a huge service gap within the industry.  Few brands can provide the type of ongoing home maintenance services and in-home care seniors need in order to allow them to remain in their homes safely. Together with Right at Home, we can provide the all-inclusive care that seniors need and help a growing number of families as we continue to expand into new territories across the country.” 

TruBlue offers support both inside and outside of the home, providing comprehensive services that are unmatched within the industry. Whether that’s changing a lightbulb, raking leaves or making modifications to the home following a detailed safety assessment, TruBlue provides house care services that seniors and families can trust.

Now, with the demand for senior care on the rise, particularly in the midst of the COVID-19 pandemic, it has never been more important to ensure the proper care of vulnerable seniors. Right at Home brings decades of experience and a comprehensive suite of services to help elders age gracefully and peacefully at home. With 10,000 U.S. citizens turning 65 every day and an increasing number of aging baby boomers expected to need care over the next decades, savvy investors have already staked out their territory. Between 2014 and 2019, in-home senior care franchises grew at an average rate of 8%, a figure that reflects Right at Home’s solid growth in addition to TruBlue’s fast-paced expansion. 

“We identified that one of the biggest challenges to helping seniors age in place is making sure that the home environment is safe,” said Kerin Zuger, Chief Strategy Officer. “By partnering with TruBlue, we have a trusted partner we can rely on to provide senior home safety assessments, home modifications, fall prevention, and ongoing home maintenance and repairs. Right at Home and TruBlue both have the goal of providing services with the ability to age safely and comfortably at home for many enjoyable years, and we are on a continued mission to make this a reality for a growing number of seniors and their families across the country.” 

Currently, TruBlue has more than 70 locations in operation across eight states, and the brand is already making headway on its goal of reaching 200 units by 2023 with nine new franchise locations currently in development. TruBlue is actively seeking new franchise owners in markets across the country, and has identified Orlando, Miami, Jacksonville and Naples, Florida as well as Dallas and Austin, Texas as key development markets for 2021.

The initial investment to start a TruBlue Total House Care ranges from $65,000 to $91,000, and interested owners can visit www.trubluefranchise.com to learn more about franchise opportunities. 

About TruBlue

TruBlue provides a helping hand around the house — inside and out. TruBlue’s services include to-do list chores, handyman services, house cleaning, maintenance, yard work, emergency repairs, seasonal work, and preventative maintenance, all handled by a personal House Care Manager. TruBlue strives to provide affordable, worry-free living for seniors and hassle-free living for busy adults by providing full-service, trustworthy house care services. TruBlue franchise owners are required to obtain the Senior Home Safety Certification program through Age Safe® America. As specialists, TruBlue franchisees will be able to perform Senior Home Safety Assessments and can make those recommended safety modifications, if needed. To learn what it takes to open your own TruBlue Total House Care franchise, visit www.trubluefranchise.com.