TruBlue Home Service Ally

<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue Home Service Ally</a> and its franchise network recently gathered in the vibrant city of New Orleans for its annual conference to celebrate the brand’s recent achievements and to chart the course for future success. The event was not only a testament to&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-home-service-ally-annual-conference-in-new-orleans-2726006" target="_blank" rel="nofollow">TruBlue’s</a> remarkable growth but also an opportunity to acknowledge the exceptional contributions of its franchisees.“The conference really turned out fantastic — we had a really great turnout and there was so much excitement about the future of the brand," said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-home-service-ally-annual-conference-in-new-orleans-2726006" target="_blank" rel="nofollow">Sean Fitzgerald</a>, president of TruBlue. “We are playing a key role in helping more seniors age in place and our franchisees see the importance of that service.”To kick off the proceedings, several awards were presented to individuals and teams who have exemplified excellence and commitment to the brand’s values. Among the honorees were:&nbsp;<ul><li>Co-Rookies of the Year:&nbsp;<a href="https://www.trublueally.com/western-reserve?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-home-service-ally-annual-conference-in-new-orleans-2726006" target="_blank" rel="nofollow">Quinn Malone - The Western Reserve (Ohio)</a> and&nbsp;<a href="https://www.trublueally.com/greeley?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-home-service-ally-annual-conference-in-new-orleans-2726006" target="_blank" rel="nofollow">Jeff &amp; Janet Sloan - Greeley (Colorado)</a>&nbsp;</li><li>Top Performer of the Year:&nbsp;<a href="https://www.trublueally.com/roanoke?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-home-service-ally-annual-conference-in-new-orleans-2726006" target="_blank" rel="nofollow">Dan McMurtry - Roanoke (Virginia)</a></li><li>Franchisee of the Year:&nbsp;<a href="https://www.trublueally.com/nwsa?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-home-service-ally-annual-conference-in-new-orleans-2726006" target="_blank" rel="nofollow">Nate Kear - Northwest San Antonio (Texas)</a></li><li>Rising Star of the Year:&nbsp;<a href="https://www.trublueally.com/folsom-lake?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-home-service-ally-annual-conference-in-new-orleans-2726006" target="_blank" rel="nofollow">Vince Maffeo - Folsom Lake and NE Sacramento (California)</a></li><li>Spirit Award:&nbsp;<a href="https://www.trublueally.com/north-idaho?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-home-service-ally-annual-conference-in-new-orleans-2726006" target="_blank" rel="nofollow">Brian Espinoza - North Idaho</a></li><li>The Millionaire Club:&nbsp;<a href="https://www.trublueally.com/roanoke?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-home-service-ally-annual-conference-in-new-orleans-2726006" target="_blank" rel="nofollow">Dan McMurtry - Roanoke (Virginia)</a> and&nbsp;<a href="https://www.trublueally.com/allen?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-home-service-ally-annual-conference-in-new-orleans-2726006" target="_blank" rel="nofollow">Daniel Lecuona - Allen (Texas)</a></li></ul>The conference also underscored TruBlue's impressive expansion throughout 2023, with the addition of 22 new owners, including three transfers, extending the brand's reach across 95 territories in 28 states. Such growth is indicative of TruBlue’s increasing influence in the home care and modifications sector, particularly among seniors and busy families seeking reliable and comprehensive home service solutions.Another focal point of the event was the celebration of TruBlue's systemwide revenue growth, which has seen a 34% increase from 2021 to 2023, highlighting the brand's successful strategies and the robust demand for its services.Looking back at what the brand accomplished during 2023, it was also a year of significant initiatives aimed at strengthening the brand and enhancing its services. Key developments included the rebranding to TruBlue Home Service Ally, the creation and distribution of the TruBlue Brand Book and the implementation of new dynamic micro-local websites. These digital assets and vendor consolidation efforts are part of a broader strategy to modernize and streamline the brand's online presence and operational efficiency.TruBlue has developed strategic partnerships with organizations like&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-total-house-care-announces-strategic-partnership-with-comfort-keepers-to-help-seniors-age-in-place-safely-2719713">Comfort Keepers</a> and&nbsp;<a href="https://www.comforcare.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-home-service-ally-annual-conference-in-new-orleans-2726006" target="_blank" rel="nofollow">ComForCare</a>, emphasizing the importance of collaboration within the senior care and home maintenance and modifications industries. Moreover, the addition of CAPS (Certified Aging-in-Place Specialist) certification as a requirement for new owners underscores TruBlue’s commitment to professionalism and expertise in catering to the needs of the aging population.Further innovations, such as the beta testing of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/how-trublue-is-leading-in-the-subscription-based-home-maintenance-business-model-2720781">a new maintenance program</a>, the enhancement of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublues-rapid-growth-can-be-attributed-to-extensive-training-ongoing-support-for-franchise-owners-2723565#franchisor">training materials</a> and the institution of the Fast Start Program demonstrate TruBlue’s dedication to continuous improvement and franchisee support.&nbsp;“We had some great sessions on how to develop the business and become the authority on aging in place,” Fitzgerald said. “We're also engaging with senior care providers to support a comprehensive approach to aging in place. This includes the eagerly anticipated new maintenance program, as well as enhancements to our website, fresh marketing strategies, and additional initiatives.”According to Fitzgerald, all of these initiatives are designed to accelerate growth and ensure that&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/a-day-in-the-life-of-a-trublue-home-service-ally-franchisee-2723713">franchisees</a> are well-prepared to meet the challenges and opportunities of the home service market. “Overall, this was the best franchise conference that we’ve had so far,” he said. “But what really made it exciting was how the franchisees embraced everything we had to show them and shared in our excitement. That is what made it the best one yet.”As TruBlue Home Service Ally moves forward, the foundation laid by the 2023 initiatives and the collaborative spirit celebrated at the New Orleans conference will set the stage for&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/5-reasons-to-invest-in-a-trublue-franchise-in-2024-2725668#franchisor">continued growth and success</a>. With a focus on helping seniors and busy families, TruBlue is poised to strengthen its position as a leader in the home maintenance and modifications franchise industry.For more information, visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally">https://1851franchise.com/trubluehomeserviceally</a>.

TruBlue Home Service Ally: 2024 Conference Recap

1851 Franchise

The franchise, which provides home maintenance and modification services for seniors and busy families, recognized its top-performers while also setting the path for a successful future.

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TruBlue Home Service Ally Celebrates Major Brand Success and Growth at Annual Conference in New Orleans

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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TruBlue & Lifewise Partner to Create Safer Homes for Seniors

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On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

TruBlue’s Sean Fitzgerald on Aging in Place, Fall Prevention and Building a “Home Service Ally”

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TruBlue Home Service Ally Celebrates Major Brand Success and Growth at Annual Conference in New Orleans

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