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TruBlue Unveils Pioneer Club, Offers up to $63,400 in Incentives for Aspiring Franchisees in High-Demand Markets

This strategic initiative is designed to eliminate barriers to entry and ensure a strong start for new franchisees in Dallas, Philadelphia and Columbus.

TruBlue Home Service Ally, a prominent name in the home maintenance and senior modification services industry, is breaking new ground with its latest initiative aimed at bolstering the brand's presence in strategically significant markets. The brand is introducing the Pioneer Club, a robust incentive package designed to support franchisees willing to establish their businesses in three key markets: DallasPhiladelphia and Columbus, Ohio. 

"We have identified three markets where we are seeing high demand for our services,” said Sean Fitzgerald, president of TruBlue. “To encourage franchisees to capitalize on these opportunities, we're offering significant support.”

The Pioneer Club incentive reflects a substantial investment in the success of franchisees, offering a package valued at up to $63,400 for the first qualified franchise applicant to open in each of the targeted markets. This includes:

  • Reimbursement of up to $10,000 for hiring a salesperson for six months
  • Up to $7,500 for a Grand Opening digital marketing campaign
  • A $1,000 contribution toward a Growth Coach®, another Strategic Franchising Systems brand that consults small business owners to gain success
  • Enrolled in the exclusive Winners Circle Program for a chance to earn back $44,900 franchise fee in full

The selected markets of Dallas, Philadelphia and Columbus have been pinpointed due to a pronounced demand for TruBlue's services, validated by insights from referral sources and strategic senior industry partners in the areas. For example, Dallas ranked the ninth-fastest growing community of people aged 65 and older in the country. The 65-plus population of Ohio is expected to double in the next 35 years. And while roughly one in seven Philadelphians — more than 230,000 people — are 65 or older, there is still a massive unmet need for aging in place support in the city.

“By providing such comprehensive support, we are putting our money where our mouth is and truly investing in our franchisees’ success,” said Fitzgerald. “With the expansion of quality home maintenance and modification services in markets with a demonstrated need, aspiring franchisees have a golden opportunity to make their mark as pioneers in these cities, backed by the strength and support of the TruBlue name.”

For more information on the pioneer program in each market, visit: 

For more information on franchising with TruBlue, visit: