TruBlue Total House Care Finishes 2022 With Record-Breaking Sales With A Goal to Reach Over 200 Locations in 2025

TruBlue Total House Care, the handyman and home services franchise that provides subscription-based home maintenance and handyman services for seniors and busy adults, is wrapping up 2022 with record-breaking systemwide sales and several new franchise locations added.

“This has been a great year overall — 2022 was the highest in company history in terms of systemwide revenue,” said TruBlue President Sean Fitzgerald. “Year-to-date, we are up a whopping 26% in systemwide sales compared to 2021, so it has been a super strong year.”

The National Council on Aging has found that 90% of seniors plan to remain in their homes for the next 5–10 years. TruBlue offers support both inside and outside of the home to help those seniors stay in their home longer. With various customizable, subscription-based services, customers can bundle maintenance selections to fit the specific needs of their home and family. 

One of the most popular TruBlue offerings is their Home Ally VIP Plus subscription service, which ensures each customer receives time with a TruBlue handyman each month to account for home maintenance services like changing filters and shutting down hose lines, to small to-do list items like putting patio furniture in storage, changing batteries & lightbulbs, or fixing a leaky faucet.

“The senior population is increasingly in need of our trustworthy home services, which is why TruBlue has been expanding rapidly over the past few years,” said Fitzgerald. “Now, we intend to keep that momentum going as we make major gains toward our goal of over 200 units by 2025.”

For the low startup costs ranging from $65,000 to $91,000, TruBlue franchise owners can leverage a streamlined operational model to provide three in-demand services — traditional handyman services, home assessment & maintenance, and senior modifications for those who want to age in place — to their community. This also makes the business a popular add-on concept for entrepreneurs who are already operating in the home services space.

“We are a high-margin low overhead business,” said Fitzgerald. “When you have a low cost of operations monthly, with high demand and high margins, that's a great formula for success. Every location is fully scalable — there’s no limit to the amount of in-home services a franchise owner can provide, so you don’t have to open a second location in order to grow.”

Sharon Reynolds of Bedford, Indiana, is one of the franchise owners who signed on with the TruBlue brand in 2022. After four decades in the healthcare industry, Reynolds decided to devote herself to helping seniors after losing both her parents in quick succession last year. When she found TruBlue, she saw that the business was designed to aid in exactly the same challenges she had faced.

“I had honestly never seen a company doing anything like what TruBlue does,” Reynolds said. “I had thought about starting my own company that provides similar services, but I knew it would take years and more money than I had to spend to get something like that off the ground. Now, I’ve got the exact business I was looking for, with a proven brand and the support of a franchise system behind me.”

This year TruBlue made several new additions to its growing portfolio of national partnerships as well, which help franchisees serve their communities by allowing them to tap into referrals and offer complimentary senior services. The brand announced partnerships with Comfort Keepers®, Seniors Home Services, Right at Home, The Helper Bees and Honor.

To celebrate all of these big milestones, TruBlue also held its first in-person conference since the onset of COVID-19 this year. “It was a tremendously successful conference,” said Fitzgerald. “It was really great to see all of the franchise owners, and we had terrific attendance in terms of the percentage of owners that came to the conference. We held several great sessions and received awesome feedback from those who attended.” 

Now, as awareness around aging in place continues to increase and TruBlue makes waves in the industry, Fitzgerald says the team is excited to continue welcoming new franchise owners into their system. 

“With this offering, entrepreneurs have a rare chance to capitalize on the booming senior industry without the complexity of in-home care,” said Fitzgerald. “We are looking for qualified, passionate and community-driven professionals to help us expand our footprint and establish ourselves as the leading provider of home maintenance services for seniors and busy adults in 2023.”

TruBlue is actively seeking new franchise owners in markets across the country and has identified Orlando, Miami, Jacksonville and Naples, Florida, as well as Houston and Dallas, Texas, as key development markets.

The total investment estimate for a TruBlue Total House Care franchise ranges from $65,050–$91,400. To learn more about franchising with TruBlue, please visit https://trubluefranchise.com/.