TruBlue Home Service Ally

CINCINNATI –&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-home-service-ally-achieves-impressive-q1-momentum-with-expansion-into-new-states-2726287" target="_blank" rel="nofollow">TruBlue Home Service Ally</a>, a prominent name in the home maintenance and senior modification services industry, is proud to announce a significant first quarter of growth for 2024. As it nears the 100-unit mark,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> celebrates its expansion with the signing of five new franchise agreements and one transfer, marking its entry into New Jersey, Michigan, Colorado, Utah, Illinois and Missouri."Our growth in the first quarter is a testament to the hard work of our team and the strong demand for quality home maintenance services," said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-home-service-ally-achieves-impressive-q1-momentum-with-expansion-into-new-states-2726287" target="_blank" rel="nofollow">Sean Fitzgerald</a>, president of TruBlue. “The senior population is increasingly in need of our trustworthy home services, which is why TruBlue has been expanding rapidly over the past few years. We intend to keep that momentum strong in 2024.”Beyond growth, this quarter TruBlue launched several exciting initiatives. One such initiative was its pioneering Home Ally® Maintenance Plan, described as the "Jiffy Lube of home maintenance." This innovative approach offers homeowners peace of mind and ease with routine maintenance and senior modification services, while also offering TruBlue franchisees access to recurring revenue.&nbsp;"Membership services are poised to revolutionize the senior services space, currently a small yet rapidly evolving segment of our business,” Fitzgerald said. “We've overhauled our approach to simplify management and enhance consumer understanding of essential home maintenance tasks. The challenge lies not in the willingness to maintain homes but in the knowledge of what exactly needs to be done.”The introduction of the Pioneer Program was another exciting milestone for TruBlue this quarter. To prioritize growth, the brand is offering up to $63,400 in incentives for new franchisees in three key markets:&nbsp;<a href="https://www.trubluefranchise.com/dallas-pioneer-program?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-home-service-ally-achieves-impressive-q1-momentum-with-expansion-into-new-states-2726287" target="_blank" rel="nofollow">Dallas</a>,&nbsp;<a href="https://www.trubluefranchise.com/philadelphia-pioneer-program?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-home-service-ally-achieves-impressive-q1-momentum-with-expansion-into-new-states-2726287" target="_blank" rel="nofollow">Philadelphia</a> and&nbsp;<a href="https://www.trubluefranchise.com/columbus-pioneer-program?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-home-service-ally-achieves-impressive-q1-momentum-with-expansion-into-new-states-2726287" target="_blank" rel="nofollow">Columbus</a>, Ohio.&nbsp; “By providing such comprehensive support, we are putting our money where our mouth is and truly investing in our franchisees’ success,” Fitzgerald said. “With the expansion of quality home maintenance and modification services in markets with a demonstrated need, aspiring franchisees have a golden opportunity to make their mark as pioneers in these cities, backed by the strength and support of the TruBlue name.”This quarter also saw several more home service providers join TruBlue as franchisees.&nbsp;<a href="https://www.linkedin.com/in/rob-harvey-iii?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-home-service-ally-achieves-impressive-q1-momentum-with-expansion-into-new-states-2726287" target="_blank" rel="nofollow">Rob</a> and&nbsp;<a href="https://www.linkedin.com/in/sheri-harvey-05a0947?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-home-service-ally-achieves-impressive-q1-momentum-with-expansion-into-new-states-2726287" target="_blank" rel="nofollow">Sheri Harvey</a>, for example, currently own nine Comfort Keepers locations throughout California, and have just signed on to bring TruBlue to San Diego. “With Comfort Keepers, safety has always been our biggest hurdle and our biggest accomplishment,” Sheri said. “Workers’ comp was one of the hardest things to overcome and keeping caregivers safe has always been at the front of our mind. When the TruBlue opportunity came to light, we realized we could include safety into everything we were doing, but at a much deeper level. We could actually make the repairs, handling it for our patients more rapidly.&nbsp;We recognized the need.” These&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-total-house-care-announces-strategic-partnership-with-comfort-keepers-to-help-seniors-age-in-place-safely-2719713">strategic partnerships</a> with national senior service providers, coupled with recent government grants supporting home modifications, positions TruBlue as a leader in the home maintenance industry, especially in the rapidly growing sector of aging in place. A recent study shows that&nbsp;<a href="https://www.forbes.com/health/healthy-aging/aging-in-place-statistics/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-home-service-ally-achieves-impressive-q1-momentum-with-expansion-into-new-states-2726287" target="_blank" rel="nofollow">77% of adults over the age of 50</a> report they’d prefer to stay in their home rather than move into an assisted living facility. To celebrate all of their recent accomplishments, the TruBlue franchise family gathered in March for the brand’s annual conference. The event, held in New Orleans this year, celebrated top performers, innovative programs and the strategic path forward.&nbsp;“The conference really turned out fantastic — we had a really great turnout and there was so much excitement about the future of the brand," Fitzgerald said. “We are playing a key role in helping more seniors age in place and our franchisees see the importance of that service.”Now, with a strategic focus on growth, TruBlue offers a&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/5-reasons-to-invest-in-a-trublue-franchise-in-2024-2725668#featured">compelling opportunity</a> for entrepreneurs looking to make a difference in their communities while building a successful business.&nbsp; “With this offering, entrepreneurs have a rare chance to capitalize on the booming senior services industry, without the complexity of in-home care,” Fitzgerald said. “We are looking for qualified, passionate and community-driven professionals to help us expand our footprint and establish ourselves as the leading provider of handyman and home maintenance services for seniors and busy adults in 2024.” TruBlue is actively seeking new franchise owners in markets across the country and has identified Orlando, Miami, Jacksonville and Naples in Florida as well as Dallas and Austin in Texas as key development markets.For more information, visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally">https://1851franchise.com/trubluehomeserviceally</a>.

TruBlue Expands with New Franchises and Initiatives in Q1 2024

1851 Franchise

With six new franchise signings across the country, TruBlue is fast becoming the most trusted name in home maintenance for seniors and busy families. 

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TruBlue Home Service Ally Achieves Impressive Q1 Momentum with Expansion into New States

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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TruBlue Home Service Ally Achieves Impressive Q1 Momentum with Expansion into New States

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