CINCINNATI – TruBlue Home Service Ally, a prominent name in the home maintenance and senior modification services industry, is proud to announce a significant first quarter of growth for 2024. As it nears the 100-unit mark, TruBlue celebrates its expansion with the signing of five new franchise agreements and one transfer, marking its entry into New Jersey, Michigan, Colorado, Utah, Illinois and Missouri.

"Our growth in the first quarter is a testament to the hard work of our team and the strong demand for quality home maintenance services," said Sean Fitzgerald, president of TruBlue. “The senior population is increasingly in need of our trustworthy home services, which is why TruBlue has been expanding rapidly over the past few years. We intend to keep that momentum strong in 2024.”

Beyond growth, this quarter TruBlue launched several exciting initiatives. One such initiative was its pioneering Home Ally® Maintenance Plan, described as the "Jiffy Lube of home maintenance." This innovative approach offers homeowners peace of mind and ease with routine maintenance and senior modification services, while also offering TruBlue franchisees access to recurring revenue. 

"Membership services are poised to revolutionize the senior services space, currently a small yet rapidly evolving segment of our business,” Fitzgerald said. “We've overhauled our approach to simplify management and enhance consumer understanding of essential home maintenance tasks. The challenge lies not in the willingness to maintain homes but in the knowledge of what exactly needs to be done.”

The introduction of the Pioneer Program was another exciting milestone for TruBlue this quarter. To prioritize growth, the brand is offering up to $63,400 in incentives for new franchisees in three key markets: Dallas, Philadelphia and Columbus, Ohio. 

“By providing such comprehensive support, we are putting our money where our mouth is and truly investing in our franchisees’ success,” Fitzgerald said. “With the expansion of quality home maintenance and modification services in markets with a demonstrated need, aspiring franchisees have a golden opportunity to make their mark as pioneers in these cities, backed by the strength and support of the TruBlue name.”

This quarter also saw several more home service providers join TruBlue as franchisees. Rob and Sheri Harvey, for example, currently own nine Comfort Keepers locations throughout California, and have just signed on to bring TruBlue to San Diego.

“With Comfort Keepers, safety has always been our biggest hurdle and our biggest accomplishment,” Sheri said. “Workers’ comp was one of the hardest things to overcome and keeping caregivers safe has always been at the front of our mind. When the TruBlue opportunity came to light, we realized we could include safety into everything we were doing, but at a much deeper level. We could actually make the repairs, handling it for our patients more rapidly. We recognized the need.”

These strategic partnerships with national senior service providers, coupled with recent government grants supporting home modifications, positions TruBlue as a leader in the home maintenance industry, especially in the rapidly growing sector of aging in place. A recent study shows that 77% of adults over the age of 50 report they’d prefer to stay in their home rather than move into an assisted living facility.

To celebrate all of their recent accomplishments, the TruBlue franchise family gathered in March for the brand’s annual conference. The event, held in New Orleans this year, celebrated top performers, innovative programs and the strategic path forward. 

“The conference really turned out fantastic — we had a really great turnout and there was so much excitement about the future of the brand," Fitzgerald said. “We are playing a key role in helping more seniors age in place and our franchisees see the importance of that service.”

Now, with a strategic focus on growth, TruBlue offers a compelling opportunity for entrepreneurs looking to make a difference in their communities while building a successful business. 

“With this offering, entrepreneurs have a rare chance to capitalize on the booming senior services industry, without the complexity of in-home care,” Fitzgerald said. “We are looking for qualified, passionate and community-driven professionals to help us expand our footprint and establish ourselves as the leading provider of handyman and home maintenance services for seniors and busy adults in 2024.”

TruBlue is actively seeking new franchise owners in markets across the country and has identified Orlando, Miami, Jacksonville and Naples in Florida as well as Dallas and Austin in Texas as key development markets.

For more information, visit: https://1851franchise.com/trubluehomeserviceally.