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TruBlue: Leaders In the Senior Handyman Industry with Compassion and Expertise

With a philosophy that “no job is too small” and a commitment to hiring certified, insured and trusted technicians, TruBlue is ready to fill the country’s massive demand for senior-focused handyman services.

In an age where the demand for aging-in-place solutions is rapidly increasingTruBlue Home Service Ally has emerged as a dominant force in the senior handyman industry. TruBlue is not just a service provider but a trusted partner dedicated to enhancing the safety, comfort and well-being of seniors and busy adults. This commitment has positioned TruBlue as the go-to franchise for those looking to make a meaningful impact while building a successful business.

“No other company blends high-quality in-home maintenance, modifications and repair, despite the staggering demand for these services, which is why TruBlue has seen tremendous growth,” said Sean Fitzgerald, TruBlue’s president. “We provide a service that is attractive to aging seniors and busy families alike — dispatching trusted professionals to handle everything from monthly home maintenance and safety assessments to handyman work and home modifications.”

A Higher Standard for Senior Handyman Services

TruBlue's approach to senior handyman services is rooted in compassion and expertise. The company offers a comprehensive suite of services designed to support seniors in maintaining their independence at home. This includes installing grab bars and wheelchair ramps along with widening doorways and replacing flooring with slip-resistant material. Basic handyman services and home repairs like preventative maintenance, interior painting, door installation, deck building, repair or staining, drywall repair, ceiling fan installation and bathroom and kitchen remodels and more are also part of TruBlue’s services.

“Our philosophy that no job is too small really sets us apart from many other handyman services,” said Fitzgerald. “Whether it's a simple repair, a to-do list chore or a larger home modification project, we approach each task with the same level of dedication and attention to detail.”

And recognizing that each senior's needs are unique, TruBlue offers customized Home Ally Maintenance Plans that include one-time modifications, ongoing maintenance and to-do list chores. These plans are designed to fit the specific needs, schedules and preferences of each client, ensuring that their homes remain safe and well-maintained over time.

Certified and Trustworthy Professionals

One of the key differentiators for TruBlue is the rigorous certification and screening process for its technicians. TruBlue teams hold certifications from Age Safe America and are required to obtain their Certified Aging in Place Specialist (CAPS) certification. This specialized training equips them with the knowledge and skills to assess, recommend and implement home modifications that enhance safety and accessibility.

Additionally, all TruBlue technicians undergo thorough background checks and are fully insured. This ensures that seniors and their families can trust the individuals working in their homes, providing an added layer of security and peace of mind.

"We show up when we promise, and we work with the customer,” said Quinn Malone, a TruBlue franchisee in Chardon, Ohio. “We're here to build relationships, not just conduct transactions. We aim for customer satisfaction and do what it takes to meet their needs, as they are the ones who live in the home, which should be just as they want it. We take pride in our work and stand behind it. I tell our customers if something goes wrong, we'll figure it out.”

TruBlue's commitment to earning and maintaining trust is evident in every aspect of its service. The company's dedication to quality and integrity ensures that clients can have confidence in the work being performed in their homes.

“I wouldn't hire anyone I wouldn't be comfortable sending to my grandparents' home,” Malone said. “That's a crucial test for us. Effective communication is key — they need to be able to talk to the customer, get to know them and ask the right questions.”

A Strategic Business Opportunity

For prospective franchisees, TruBlue offers a compelling business model that combines the growing demand for senior services with a reliable and recurring revenue stream. In the competitive home services space, TruBlue's focus on senior services allows franchisees to stand out by offering specialized, compassionate care that addresses a critical and growing need.

If you're looking for a franchise opportunity that allows you to make a meaningful impact while building a successful business, consider joining the TruBlue family. 

For more information on franchising with TruBlue Home Service Ally, visit: