TruBlue Total House Care, the franchise that provides subscription-based home maintenance and handyman services for seniors and families, is on a roll. After nearly doubling its year-over-year revenue for the second straight year last year, the brand is keeping that momentum up with its strongest sales quarter yet.
“This has been a great quarter overall — in fact, the August reporting month of 2022 was the highest in company history in terms of systemwide revenue,” said Sean Fitzgerald, TruBlue President. “Year-to-date, we are up 26% in systemwide sales compared to 2021, so it has been a super strong quarter and year.”
There are several reasons behind this growth, Fitzgerald says, but perhaps the biggest is simply TruBlue’s ability to satisfy unmet demand all over the U.S.
“As a country, we are experiencing a change in how and where people want to grow old,” said Fitzgerald. “Plenty of companies have identified the growing desire from seniors to remain at home and, as a result, these companies have started offering more advanced in-home care services that address the medical needs that come with aging at home. However, almost no one is offering home maintenance specifically for seniors, despite staggering demand. We’re virtually alone in this segment, and we’ve seen tremendous growth as a result.”
According to the National Council on Aging, 90% of seniors say they plan to remain in their homes for the next 5–10 years, and Fitzgerald says that trend shows no signs of slowing down. While most at-home senior care services focus on light housekeeping, bathing and meal prep, TruBlue offers support both inside and outside of the home to help seniors age safely in place for longer. Whether that means changing a lightbulb, raking leaves or making large-scale adjustments to the home in order to ensure senior safety, TruBlue provides house care services that both seniors and busy families can trust. For TruBlue franchisees, the brand’s differentiated consumer offering translates to a loyal and repeat customer base, as well as a robust pool of referrals.
“We are a high-margin low overhead business,” said Fitzgerald. “When you have a low cost of operations monthly, with high demand and high margins, that's a great formula for success. Every location is fully scalable — there’s no limit to the amount of in-home services a franchise owner can provide, so you don’t have to open a second location in order to grow.”
This quarter also saw the TruBlue family get together to celebrate the success of the past few years with its first in-person conference since the onset of COVID-19. This year's awards included:
“It was a tremendously successful conference,” said Fitzgerald. “It was really great to see all of the franchisees and tenants, and we had terrific attendance in terms of the percentage of the system that came to the conference. We held several great sessions and received awesome feedback from extremely positive surveys.”
Fitzgerald says the TruBlue team also utilized the conference to announce several new initiatives and additions to its growing portfolio of national partnerships. In Q3, for example, the brand announced a partnership with Comfort Keepers®, the award-winning in-home care franchise with 700 offices worldwide. With this partnership, Comfort Keepers will recognize the TruBlue franchise system as a preferred provider of handyman services and senior home modifications.
“Our new collaborations with companies like Comfort Keepers will be a tremendous resource for us,” said Fitzgerald. “The opportunity to align with Comfort Keepers is going to allow us to realize our shared visions of giving seniors everywhere the resources they need to successfully age in place.”
Now, Fitzgerald says TruBlue shows no signs of slowing down. Since the start of 2022, TruBlue has added 20 new franchise locations, keeping the brand on pace to reach its goal of 100-plus locations by year’s end.
“Franchising is our model to grow, and we are looking for partners who want to not only deliver on our promise but also develop local relationships with other senior companies in their market,” said Fitzgerald. “That will be key to our success and growth as we expand our footprint.”
TruBlue is actively seeking new franchise owners in markets across the country and has identified Orlando, Miami, Jacksonville and Naples, Florida, as well as Dallas and Austin, Texas, as key development markets.
The initial investment to start a TruBlue Total House Care ranges from $65,000 to $91,000, and interested owners can visit www.trubluefranchise.com to learn more about franchise opportunities.
TruBlue Home Service Ally
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As the handyman and senior home services brand continues to satisfy unmet demand in the market, the team says its systemwide sales have increased 26% year-to-date.
TruBlue Total House Care, the franchise that provides subscription-based home maintenance and handyman services for seniors and families, is on a roll. After nearly doubling its year-over-year revenue for the second straight year last year, the brand is keeping that momentum up with its strongest sales quarter yet.
“This has been a great quarter overall — in fact, the August reporting month of 2022 was the highest in company history in terms of systemwide revenue,” said Sean Fitzgerald, TruBlue President. “Year-to-date, we are up 26% in systemwide sales compared to 2021, so it has been a super strong quarter and year.”
There are several reasons behind this growth, Fitzgerald says, but perhaps the biggest is simply TruBlue’s ability to satisfy unmet demand all over the U.S.
“As a country, we are experiencing a change in how and where people want to grow old,” said Fitzgerald. “Plenty of companies have identified the growing desire from seniors to remain at home and, as a result, these companies have started offering more advanced in-home care services that address the medical needs that come with aging at home. However, almost no one is offering home maintenance specifically for seniors, despite staggering demand. We’re virtually alone in this segment, and we’ve seen tremendous growth as a result.”
According to the National Council on Aging, 90% of seniors say they plan to remain in their homes for the next 5–10 years, and Fitzgerald says that trend shows no signs of slowing down. While most at-home senior care services focus on light housekeeping, bathing and meal prep, TruBlue offers support both inside and outside of the home to help seniors age safely in place for longer. Whether that means changing a lightbulb, raking leaves or making large-scale adjustments to the home in order to ensure senior safety, TruBlue provides house care services that both seniors and busy families can trust. For TruBlue franchisees, the brand’s differentiated consumer offering translates to a loyal and repeat customer base, as well as a robust pool of referrals.
“We are a high-margin low overhead business,” said Fitzgerald. “When you have a low cost of operations monthly, with high demand and high margins, that's a great formula for success. Every location is fully scalable — there’s no limit to the amount of in-home services a franchise owner can provide, so you don’t have to open a second location in order to grow.”
This quarter also saw the TruBlue family get together to celebrate the success of the past few years with its first in-person conference since the onset of COVID-19. This year's awards included:
“It was a tremendously successful conference,” said Fitzgerald. “It was really great to see all of the franchisees and tenants, and we had terrific attendance in terms of the percentage of the system that came to the conference. We held several great sessions and received awesome feedback from extremely positive surveys.”
Fitzgerald says the TruBlue team also utilized the conference to announce several new initiatives and additions to its growing portfolio of national partnerships. In Q3, for example, the brand announced a partnership with Comfort Keepers®, the award-winning in-home care franchise with 700 offices worldwide. With this partnership, Comfort Keepers will recognize the TruBlue franchise system as a preferred provider of handyman services and senior home modifications.
“Our new collaborations with companies like Comfort Keepers will be a tremendous resource for us,” said Fitzgerald. “The opportunity to align with Comfort Keepers is going to allow us to realize our shared visions of giving seniors everywhere the resources they need to successfully age in place.”
Now, Fitzgerald says TruBlue shows no signs of slowing down. Since the start of 2022, TruBlue has added 20 new franchise locations, keeping the brand on pace to reach its goal of 100-plus locations by year’s end.
“Franchising is our model to grow, and we are looking for partners who want to not only deliver on our promise but also develop local relationships with other senior companies in their market,” said Fitzgerald. “That will be key to our success and growth as we expand our footprint.”
TruBlue is actively seeking new franchise owners in markets across the country and has identified Orlando, Miami, Jacksonville and Naples, Florida, as well as Dallas and Austin, Texas, as key development markets.
The initial investment to start a TruBlue Total House Care ranges from $65,000 to $91,000, and interested owners can visit www.trubluefranchise.com to learn more about franchise opportunities.
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