TruBlue Home Service Ally

<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-celebrates-their-biggest-sales-month-to-date-in-q3-2720123" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the franchise that provides subscription-based home maintenance and handyman services for seniors and families, is on a roll. After nearly doubling its year-over-year revenue for the second straight year last year, the brand is keeping that momentum up with its strongest sales quarter yet.&nbsp;“This has been a great quarter overall — in fact, the August reporting month of 2022 was the highest in company history in terms of systemwide revenue,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-celebrates-their-biggest-sales-month-to-date-in-q3-2720123" target="_blank" rel="nofollow">Sean Fitzgerald,</a> TruBlue President. “Year-to-date, we are up 26% in systemwide sales compared to 2021, so it has been a super strong quarter and year.”There are several reasons behind this growth, Fitzgerald says, but perhaps the biggest is simply TruBlue’s ability to satisfy unmet demand all over the U.S.&nbsp;“As a country, we are experiencing a change in how and where people want to grow old,” said Fitzgerald. “Plenty of companies have identified the growing desire from seniors to remain at home and, as a result, these companies have started offering more advanced in-home care services that address the medical needs that come with aging at home. However, almost no one is offering home maintenance specifically for seniors, despite staggering demand. We’re virtually alone in this segment, and we’ve seen tremendous growth as a result.”According to the&nbsp;<a href="https://www.ncoa.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-celebrates-their-biggest-sales-month-to-date-in-q3-2720123" target="_blank" rel="nofollow">National Council on Aging</a>, 90% of seniors say they plan to remain in their homes for the next 5–10 years, and Fitzgerald says that trend shows no signs of slowing down. While most at-home senior care services focus on light housekeeping, bathing and meal prep, TruBlue offers support both inside and outside of the home to help seniors age safely in place for longer. Whether that means changing a lightbulb, raking leaves or making large-scale adjustments to the home in order to ensure senior safety, TruBlue provides house care services that both seniors and busy families can trust. For&nbsp;<a href="https://1851franchise.com/trubluehousecare/why-franchisees-love-trublue-total-house-care-2717947#featured">TruBlue franchisees</a>, the brand’s differentiated consumer offering translates to a loyal and repeat customer base, as well as a robust pool of referrals.&nbsp;“We are a high-margin low overhead business,” said Fitzgerald. “When you have a low cost of operations monthly, with high demand and high margins, that's a great formula for success. Every location is fully scalable — there’s no limit to the amount of in-home services a franchise owner can provide, so you don’t have to open a second location in order to grow.”This quarter also saw the TruBlue family get together to celebrate the success of the past few years with its first in-person conference since the onset of COVID-19. This year's awards included:&nbsp;<ul><li>Franchisee of the Year: Matt Neelan of Cranberry, Texas</li><li>‘Rising Star’ Award: Nate Kear of San Antonio, Texas.</li><li>The Spirit Award in honor of Sandrine Goeller: Tim and Kay Diemont of Yorktown, Virginia.</li><li>The ‘Top Performer’ Award: Daniel Elswick &amp; Casey Martin, of East Lexington, Kentucky.</li></ul>“It was a tremendously successful conference,” said Fitzgerald. “It was really great to see all of the franchisees and tenants, and we had terrific attendance in terms of the percentage of the system that came to the conference. We held several great sessions and received awesome feedback from extremely positive surveys.”&nbsp;Fitzgerald says the TruBlue team also utilized the conference to announce several new initiatives and additions to its growing portfolio of<a href="https://1851franchise.com/trubluehousecare/trublue-enters-2022-with-record-breaking-sales-sparked-by-a-wave-of-new-partnerships-2717629#featured"> national partnerships</a>. In Q3, for example, the brand announced a partnership with&nbsp;<a href="https://www.comfortkeepers.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-celebrates-their-biggest-sales-month-to-date-in-q3-2720123" target="_blank" rel="nofollow">Comfort Keepers</a>®, the award-winning in-home care franchise with 700 offices worldwide. With this partnership, Comfort Keepers will recognize the TruBlue franchise system as a preferred provider of handyman services and senior home modifications.&nbsp;“Our new collaborations with companies like Comfort Keepers will be a tremendous resource for us,” said Fitzgerald. “The opportunity to align with Comfort Keepers is going to allow us to realize our shared visions of giving seniors everywhere the resources they need to successfully age in place.”Now, Fitzgerald says TruBlue shows no signs of slowing down. Since the start of 2022, TruBlue has&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-finishes-first-quarter-with-10-new-locations-2718607#featured">added 20 new franchise locations</a>, keeping the brand on pace to reach its goal of 100-plus locations by year’s end.“Franchising is our model to grow, and we are looking for partners who want to not only deliver on our promise but also develop local relationships with other senior companies in their market,” said Fitzgerald. “That will be key to our success and growth as we expand our footprint.”TruBlue is actively seeking new franchise owners in markets across the country and has identified Orlando, Miami, Jacksonville and Naples,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-eyes-florida-as-top-market-for-large-scale-growth-2716150#featured">Florida</a>, as well as Dallas and Austin,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-sets-its-sights-on-texas-for-growth-in-2022-2718609#featured">Texas</a>, as key development markets.The initial investment to start a TruBlue Total House Care ranges from $65,000 to $91,000, and interested owners can visit&nbsp;<a href="http://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-celebrates-their-biggest-sales-month-to-date-in-q3-2720123" target="_blank" rel="nofollow">www.trubluefranchise.com</a> to learn more about franchise opportunities.&nbsp;

TruBlue Total House Care Celebrates Their Biggest Sales Month to Date in Q3

1851 Franchise

As the handyman and senior home services brand continues to satisfy unmet demand in the market, the team says its systemwide sales have increased 26% year-to-date.

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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TruBlue Total House Care Celebrates Their Biggest Sales Month to Date in Q3

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