TruBlue Home Service Ally

<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-eyes-florida-as-top-market-for-large-scale-growth-2716150" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the emerging home-maintenance franchise that provides maintenance services for seniors aging-in-place and busy families, is on the cusp of major franchise growth. America’s senior population has seen rapid growth over the past few years and, currently, more seniors than ever are looking to age at home, a trend that only continued to spike following the COVID-19 pandemic. As a result, cities across the country are seeing an enormous demand for high-quality in-home care and maintenance services.&nbsp;Despite the challenges of the past year, TruBlue sold 24 franchise locations in 2020 and has inked nine new agreements thus far in 2021. Now, the brand is looking to more than triple its size, from 60+ to 200 franchise units by the end of 2023, and has its sights set specifically on the retirement capital of the United States: Florida.“As a country, we are experiencing a change in how and where people want to grow old,” said <a href="https://www.linkedin.com/in/seancfitzgerald/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-eyes-florida-as-top-market-for-large-scale-growth-2716150" target="_blank" rel="nofollow">Sean Fitzgerald</a>, TruBlue’s president. “Today’s seniors want to age comfortably in place, but no one is offering the type of ongoing home maintenance services they need to do so. We’re virtually alone in this segment, which is why our concept has been picked up by entrepreneurs all over the country. The current gap in available home maintenance and care services in Florida is stark and we are confident that there is a tremendous need for our services, paired with ample opportunity for ongoing market growth.”Why TruBlue Is Targeting Florida for GrowthCurrently, TruBlue is looking to add franchise locations in Orlando, Miami-Fort Lauderdale, Jacksonville and Naples-Fort Myers. Florida is famous for its status as a <a href="https://www.huffpost.com/entry/best-places-to-retire_b_5192234?guccounter=1&utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-eyes-florida-as-top-market-for-large-scale-growth-2716150" target="_blank" rel="nofollow">retiree haven</a>, with attractive qualities including warm weather, fiscal soundness and retirement-friendly income tax laws. That is why the Sunshine State features some of the country’s highest life expectancy rates and median ages, with a whopping <a href="https://acl.gov/sites/default/files/programs/2016-11/Florida%20Epi%20Profile%20Final.pdf?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-eyes-florida-as-top-market-for-large-scale-growth-2716150" target="_blank" rel="nofollow">8.6 million residents</a> who are 50 and older — the second-largest population of this age in the country. Nearly 23% of Florida citizens are aged 60 or over, and this demographic comprises the state's second-largest economic sector, according to the <a href="https://www.adrcbroward.org/economicimpact.php?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-eyes-florida-as-top-market-for-large-scale-growth-2716150" target="_blank" rel="nofollow">Florida Department of Elder Affairs</a>.&nbsp;In the U.S. alone, senior care is projected to become a <a href="https://www.businessinsider.com/senior-care-market-trends?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-eyes-florida-as-top-market-for-large-scale-growth-2716150" target="_blank" rel="nofollow">$225 billion industry by 2024</a> and yet, even as opportunities sell out in saturated markets, the industry has struggled to provide the services necessary to help seniors age successfully in place. According to the <a href="https://www.ncoa.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-eyes-florida-as-top-market-for-large-scale-growth-2716150" target="_blank" rel="nofollow">National Council on Aging</a>, 90% of seniors report they would prefer to age at home and TruBlue provides franchise owners and prospects with an opportunity to enter into the senior service industry in a new and meaningful way, offering seniors with unmatched support both in and out of the home.&nbsp;&nbsp;“Medical technology is helping people live longer, healthier lives and as a result, the senior population is only going to continue to grow year after year,” said Fitzgerald. “Seniors are looking to age in place, comfortably, in the home that they’ve had for decades and, with a few safety modifications, many are able to continue to live at home for years to come.”&nbsp;TruBlue gives franchisees an opportunity to tap into this demand through an unmatched offering in the senior services segment.&nbsp;“The senior population is increasingly in need of our trustworthy house care services, which is why TruBlue has been expanding rapidly over the past few years,” said Fitzgerald. “Now, we intend to keep that momentum going as we make major gains toward our goal of 200 units by 2023. Looking ahead, we are excited to continue partnering with qualified franchisees not only in Florida, but in every major market across the country.”&nbsp;Beyond Florida, TruBlue is actively targeting new franchise owners in Texas, specifically in Dallas-Fort Worth and Austin. The initial investment to start a TruBlue Total House Care ranges from $65,000 to $91,000 and interested owners can visit <a href="http://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-eyes-florida-as-top-market-for-large-scale-growth-2716150" target="_blank" rel="nofollow">www.trubluefranchise.com</a> to learn more about franchising with TruBlue.&nbsp;

TruBlue Total House Care Eyes Florida as Top Market for Large Scale Growth 

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The 60+ unit franchise is targeting Orlando, Miami-Fort Lauderdale, Jacksonville and Naples-Fort Myers as part of its plan to reach 200 units by the end of 2022. 

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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TruBlue Total House Care Eyes Florida as Top Market for Large Scale Growth

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