TruBlue Total House Care Finishes First Quarter with 10 New Locations

TruBlue Total House Care, the franchise that provides subscription-based home maintenance and handyman services for seniors and families, saw significant growth in 2021, doubling its year-over-year revenue for the second straight year. That momentum has continued early in 2022, keeping the brand on pace early to reach its year-end goal of opening 40 new locations for a total of 100 units in operation.

“We have started the year off incredibly strong,” said Sean Fitzgerald, TruBlue’s chief executive officer. “There is such a high demand for a quality experience when it comes to home services. And what we’ve been able to do for busy families and seniors with the handyman services we offer — it’s exciting to see that we’re filling that need in a way that keeps people coming back to us.”

TruBlue offers a range of customizable, subscription-based services that customers can bundle, depending on their unique needs and their unique home. For instance, its Helping Hands and House Care Plus plans have emerged as two of the brand’s most popular offerings. Helping Hands is a monthly service that allows TruBlue handymen to complete 90 minutes of to-do list items, such as changing light bulbs or fixing a leaky sink. 

And while the subscription model serves as a key differentiator in the handyman industry, it’s the preventative maintenance within the House Care Plus plan that truly helps the brand stand out. The House Care Plus plan is preventative — a program in which TruBlue will come out once a quarter and focus on seasonal maintenance, such as changing air filters and testing smoke detectors. 

“Today, handyman services are transactional,” said Fitzgerald. “Something breaks and you call someone to come fix it. But my ultimate goal is to do what Jiffy Lube did in the automotive industry. Jiffy Lube came up in the ’90s with the idea that you should get your oil changed every 3,000 miles, and it conditioned people to understand that if you maintain your car, you can save the headache of service down the road, which can pop up at any time. That’s what we want to do in the home. We don’t want to just fix things, we want to prevent them from breaking. It’s the next generation of handyman services.”

The subscription model is a key driver behind TruBlue’s growth. But according to Fitzgerald, customer relationships often begin with a call to fix something small. And with high satisfaction ratings and consistently good reviews, TruBlue customers often return to the brand for future jobs. 

Based on a survey of its franchisees, around 40% of the brand’s customers repeat within 90 days. Fitzgerald says the reason for this, more than anything, is that TruBlue offers a relationship built on trust, as its handymen are screened, background-checked and covered under TruBlue’s insurance — something difficult to find with traditional handyman service providers.

Since the start of 2022, TruBlue has added 10 new franchise locations, keeping the brand on pace to reach its goal of 100-plus locations by year’s end. It currently has 79 units in operation. With its handyman services, preventative maintenance and the growth of its senior-care offering — in which it provides services to ensure that the home is safe for seniors who are aging at home — it shows no signs of slowing down.

“We’re really excited about the growth we’ve seen, but even more excited about what we’re able to provide for seniors and busy families,” said Fitzgerald. “We want to make sure the home environment is not only as safe as it can be but also well-maintained. We believe that if we focus on our customers and provide them with the best service possible, growth will organically follow. So far, that’s exactly what we’ve seen.”

For more information, visit https://trubluefranchise.com/

About TruBlue Total House Care 

TruBlue Total House Care provides a helping hand around the house — inside and out. TruBlue’s services include to-do list chores, handyman services, house cleaning, maintenance, yard work, emergency repairs, seasonal work and preventative maintenance, all handled by a personal House Care Manager. TruBlue strives to provide affordable, worry-free living for seniors and hassle-free living for busy adults by providing full-service, trustworthy house care services. TruBlue franchise owners are required to complete the Senior Home Safety Certification program through Age Safe® America. As specialists, TruBlue franchisees will be able to perform Senior Home Safety Assessments and can make those recommended safety modifications if needed.