TruBlue Total House Care Targets Orlando for Franchise Growth

TruBlue Total House Care, the emerging home-maintenance franchise that provides maintenance services for busy adults and seniors aging-in-place, is on the cusp of major franchise growth. America’s senior population has seen rapid growth over the past few years, and currently, more seniors than ever are looking to age at home, a trend that only continued to spike following the COVID-19 pandemic. As a result, cities across the country are seeing an enormous demand for high-quality in-home maintenance services. Now, TruBlue has its sights set on Orlando, Florida, as a market primed for growth. 

“The demographics of Florida really favor our business for multiple reasons,” said TruBlue President Sean Fitzgerald. “There is obviously a growing population of aging adults, but there is also a large number of residents who only live in the area half of the year. This lends itself to our subscription home repair model because we can actually take care of their homes in the summertime when they go back up North. That really jump-started our subscription business in Florida.”

TruBlue offers a full portfolio of handyman and home maintenance services, no matter how big or small. Whether it’s performing a home safety assessment to ensure the best living environment for seniors, installing safety bars in the bathtub, changing air filters, updating a kitchen, or handling emergency repairs, TruBlue offers ongoing help and support for seniors living at home. 

Additionally, TruBlue's recurring Home Ally Maintenance & VIP service offerings, allows seniors and busy adults to stay on top of routine maintenance, offering a range of services that are scheduled throughout the year. By staying on top of small, often overlooked home projects, TruBlue helps seniors and busy adults avoid costly repairs or issues in the future. 

According to the National Council on Aging, 90% of seniors report they would prefer to age at home, and TruBlue provides franchise owners and prospects with an opportunity to enter into the senior service industry in a new and meaningful way, offering seniors unmatched support both in and out of the home.  

And these services are in high demand in Florida, which is famous for its status as a retiree haven, with attractive qualities including warm weather, fiscal soundness and retirement-friendly income tax laws. In Orlando, in particular, nearly 10% of the entire population is made up of seniors. And as one of the hottest housing markets in the U.S., the population of Orlando is only set to grow with both seniors and busy adults. 

Fitzgerald says TruBlue has room to add at least 13 franchise locations in Orlando. “We only have one territory currently in the city,” he said. “That means there is a massively underserved market in the area. There is a lot of white space in the city, and it is just a matter of time before it fills out.”

In addition to Orlando, TruBlue is looking to grow through franchising in Miami-Fort Lauderdale, Jacksonville and Naples-Fort Myers. 

“Overall, Florida could have the capacity to have up to 100 locations,” said Fitzgerald. “It is just a growing state in general, the housing market is strong, and it is very business-friendly. You add the fact that it is a senior destination for aging in place, and you have a winning formula for TruBlue franchise ownership.”

The total investment estimate for a TruBlue Total House Care franchise ranges from $65,050–$91,400. To learn more about franchising with TruBlue, please visit https://trubluefranchise.com/.