TruBlue Home Service Ally

<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-targets-orlando-for-franchise-growth-2721097" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the emerging home-maintenance franchise that provides maintenance services for busy adults and seniors aging-in-place, is on the cusp of major franchise growth. America’s senior population has seen rapid growth over the past few years, and currently, more seniors than ever are looking to age at home, a trend that only continued to spike following the COVID-19 pandemic. As a result, cities across the country are seeing an enormous demand for high-quality in-home maintenance services. Now, TruBlue has its sights set on Orlando, Florida, as a market primed for growth.&nbsp;“The demographics of Florida really favor our business for multiple reasons,” said TruBlue President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-targets-orlando-for-franchise-growth-2721097" target="_blank" rel="nofollow">Sean Fitzgerald</a>. “There is obviously a growing population of aging adults, but there is also a large number of residents who only live in the area half of the year. This lends itself to our subscription home repair model because we can actually take care of their homes in the summertime when they go back up North. That really jump-started our subscription business in Florida.”TruBlue offers a full portfolio of handyman and home maintenance services, no matter how big or small. Whether it’s performing a home safety assessment to ensure the best living environment for seniors, installing safety bars in the bathtub, changing air filters, updating a kitchen, or handling emergency repairs, TruBlue offers ongoing help and support for seniors living at home.&nbsp;Additionally, TruBlue's recurring Home Ally Maintenance &amp; VIP service offerings, allows seniors and busy adults to stay on top of routine maintenance, offering a range of services that are scheduled throughout the year. By staying on top of small, often overlooked home projects, TruBlue helps seniors and busy adults avoid costly repairs or issues in the future.&nbsp;According to the&nbsp;<a href="https://www.ncoa.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-targets-orlando-for-franchise-growth-2721097" target="_blank" rel="nofollow">National Council on Aging</a>, 90% of seniors report they would prefer to age at home, and TruBlue provides franchise owners and prospects with an opportunity to enter into the senior service industry in a new and meaningful way, offering seniors unmatched support both in and out of the home.&nbsp;&nbsp;And these services are in high demand in Florida, which is famous for its status as a&nbsp;<a href="https://www.huffpost.com/entry/best-places-to-retire_b_5192234?guccounter=1&utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-targets-orlando-for-franchise-growth-2721097" target="_blank" rel="nofollow">retiree haven</a>, with attractive qualities including warm weather, fiscal soundness and retirement-friendly income tax laws. In Orlando, in particular, nearly&nbsp;<a href="https://www.seniorcare.com/directory/fl/orlando/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-targets-orlando-for-franchise-growth-2721097" target="_blank" rel="nofollow">10%</a> of the entire population is made up of seniors. And as one of the&nbsp;<a href="https://www.propstream.com/news/why-is-orlando-one-of-the-most-in-demand-housing-markets-of-2022?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-targets-orlando-for-franchise-growth-2721097" target="_blank" rel="nofollow">hottest housing markets</a> in the U.S., the population of Orlando is only set to grow with both seniors and busy adults.&nbsp;Fitzgerald says TruBlue has room to add at least 13 franchise locations in Orlando. “We only have one territory currently in the city,” he said. “That means there is a massively underserved market in the area. There is a lot of white space in the city, and it is just a matter of time before it fills out.”In addition to Orlando, TruBlue is looking to grow through franchising in Miami-Fort Lauderdale, Jacksonville and Naples-Fort Myers.&nbsp;“Overall, Florida could have the capacity to have up to 100 locations,” said Fitzgerald. “It is just a growing state in general, the housing market is strong, and it is very business-friendly. You add the fact that it is a senior destination for aging in place, and you have a winning formula for TruBlue franchise ownership.”The total investment estimate for a TruBlue Total House Care franchise ranges from $65,050–$91,400. To learn more about franchising with TruBlue, please visit<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-targets-orlando-for-franchise-growth-2721097" target="_blank" rel="nofollow"> https://trubluefranchise.com/.</a>

TruBlue Total House Care Targets Orlando for Franchise Growth

1851 Franchise

By providing home assessments, modifications and ongoing maintenance, both inside and outside of the home, for seniors, the fast-growing brand is uniquely well-positioned to meet the demands of the rapidly expanding senior market in Florida.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

trublue-total-house-care-targets-orlando-for-franchise-growth

FRANCHISE INFORMATION

Own a TruBlue Franchise

How TruBlue Empowers Career-Changers to Become Business Owners

Turning Your Passion for Helping Others into a Profitable Business with TruBlue

Why is the Medical Community Investing in TruBlue?

The Future of the Home Service Market

Learn

Download Brochure

Visit Website

TRUBLUE HOME SERVICE ALLY

Facebook 

Instagram 

LinkedIn 

SOCIAL MEDIA 

Step-by-Step: What the First Year of Owning a TruBlue Home Service Ally Looks Like

TruBlue & Lifewise Partner To Create Safer Homes for Seniors

Sioux Falls Business Owner and Sales Veteran To ‘Finish Strong’ With TruBlue Home Service Ally Franchise

TRUBLUE HOME SERVICE ALLY MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT TRUBLUE HOME SERVICE ALLY

CONTACT TRUBLUE HOME SERVICE ALLY

facebook

instagram

linkedin

youtube

First Name

Last Name

Email

Phone

City

State / Province

Zip Code

How did you hear about us?

What excites you about owning a TruBlue Franchise?

Own a TruBlue Total House Care

<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

trublue-home-service-ally-closes-out-2025-with-record-growth-and-accelerating-demand-for-aging-in-place-services

TruBlue Total House Care Targets Orlando for Franchise Growth

MORE STORIES LIKE THIS