TruBlue Home Service Ally

<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-cares-franchise-system-celebrates-top-performers-at-its-annual-conference-2720235" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the franchise that provides subscription-based home maintenance and handyman services for seniors and families, saw significant growth in 2021, doubling its revenue for the second straight year. That momentum continued in 2022, with the company's strongest sales month in August. Recently, the <a href="https://1851franchise.com/trubluehousecare">TruBlue</a> family got together in Dallas to celebrate the past few years' success with its first in-person conference since the onset of COVID-19.&nbsp;&nbsp;“It was a tremendously successful conference,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-cares-franchise-system-celebrates-top-performers-at-its-annual-conference-2720235" target="_blank" rel="nofollow">Sean Fitzgerald, TruBlue’s President</a>. “It was really great to see all of the franchisees and attendees, and we had terrific attendance in terms of the percentage of the system that came to the conference. We held several great sessions and received awesome feedback from surveys that were extremely positive.”&nbsp;At the conference, the TruBlue team announced several new programs that were in the works, including a brand new POS system and CRM that helps enhance the customer experience. They also announced new leadership additions, including&nbsp;<a href="https://www.linkedin.com/in/carrie-coumbs-post-acute-care-executive?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-cares-franchise-system-celebrates-top-performers-at-its-annual-conference-2720235" target="_blank" rel="nofollow">Carrie Coumbs</a>, who has joined the brand as a Senior Strategic Advisor.&nbsp;&nbsp;The conference, Fitzgerald says, was also about celebrating the wins of the franchisees. This year's awards include:&nbsp;<ul><li>Franchisee of the Year: Matt Neelan of Cranberry, Texas</li><li>‘Rising Star’ Award: Nate Kear of San Antonio, Texas.</li><li>The Spirit Award in honor of Sandrine Goeller: Tim and Kay Diemont of Yorktown, Virgina.</li><li>The ‘Top Performer’ Award: Daniel Elswick &amp; Casey Martin, of East Lexington, Kentucky.</li></ul>“We are very proud of Matt for winning franchisee of the year,” said Fitzgerald. “You can’t ask to have better franchisees in your system than he and his wife. They contribute back to the brand and are great operators. He is always willing to be on committees and panels and talk to other candidates about being an owner. He is just an ideal franchisee, and we are very proud of him.”Now, as awareness around aging in place continues to increase, and TruBlue makes waves in the industry, Fitzgerald says the team is excited to continue welcoming new franchise owners into their system.&nbsp;“With this offering, entrepreneurs have a rare chance to capitalize on the booming senior industry without the complexity of in-home care,” said Fitzgerald. “We are looking for qualified, passionate and community-driven professionals to help us expand our footprint and establish ourselves as the leading provider of home maintenance services for seniors.”TruBlue is actively seeking new franchise owners in markets across the country and has identified Orlando, Miami, Jacksonville and Naples,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-eyes-florida-as-top-market-for-large-scale-growth-2716150#featured">Florida</a>, as well as Dallas and Austin,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-sets-its-sights-on-texas-for-growth-in-2022-2718609#featured">Texas</a>, as key development markets.The total investment estimate for a TruBlue Total House Care franchise ranges from $65,050–$91,400. To learn more about franchising with TruBlue, please visit&nbsp;<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-cares-franchise-system-celebrates-top-performers-at-its-annual-conference-2720235" target="_blank" rel="nofollow">https://trubluefranchise.com/.</a>

TruBlue Total House Care's Franchise System Celebrates Top Performers at its Annual Conference 

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Following a successful year, the home maintenance franchise held its first in-person conference since the onset of COVID-19 this past quarter.

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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TruBlue Total House Care's Franchise System Celebrates Top Performers at its Annual Conference

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