TruBlue Home Service Ally

<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-you-should-add-trublue-total-house-care-to-your-senior-business-portfolio-2720782" target="_blank" rel="nofollow">TruBlue Total House Care</a>, a growing home maintenance franchise, believes that aging in place starts with a safe home, and the company offers ongoing in-home support to help seniors remain at home for as long as possible. Now, with the senior population growing and the demand for home services skyrocketing post-COVID, the brand is looking for qualified and passionate franchise partners to help spearhead growth throughout the country, aiming to more than triple its size in franchise units by the end of 2025. Specifically, the TruBlue business model is designed for entrepreneurs who are looking to add a complementary business to their existing senior care portfolio.&nbsp;“TruBlue was created to complement the senior care industry,” said TruBlue President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-you-should-add-trublue-total-house-care-to-your-senior-business-portfolio-2720782" target="_blank" rel="nofollow">Sean Fitzgerald</a>. “The main challenge seniors have with aging in place is maintaining the home environment. So by being able to provide those home assessments and modification solutions, it ensures senior care operators, whether they are in-home health, medical care, transportation or anything else, can add another value to their business.”Fitzgerald says TruBlue’s business model is also very similar to what existing senior care operators may be used to. “A senior care business usually has the sales and marketing side, which is referral driven, the admin side, such as billing and scheduling, and then the care side, treating the clients,” he said. Our model is very similar; you are just swapping caregivers for handymen, or technicians. Anyone who already has that senior care infrastructure in place can utilize their team to grow their TruBlue handyman and home services business for seniors and busy adults. They already know this space, the models are operating very similarly, and it complements their existing business.”&nbsp;<a href="https://www.linkedin.com/in/jeff-pittman-a4ba2a1b1?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-you-should-add-trublue-total-house-care-to-your-senior-business-portfolio-2720782" target="_blank" rel="nofollow">Jeff Pittman</a>, for example, is a TruBlue owner in Wilmington, North Carolina, who previously owned a senior transportation business called Carolina Mobile Transport. When he originally started that business, it was because he saw a clear need for a company that could help seniors get to their appointments. When COVID hit and fewer seniors were traveling to in-person appointments, Pittman started looking for a new way to help the elderly in his community.&nbsp;“As part of Carolina Mobile Transport, we heard a lot about the home maintenance seniors needed to be able to continue to age safely and comfortably at home. I was thinking about taking on that need by myself when I found TruBlue,” Pittman said. “Our community is having a huge building boom, especially for retirees, and TruBlue allows me to help them enjoy those homes for as long as possible.”TruBlue’s professional technicians can help with handyman repairs and odd jobs, cleaning services, yard work, seasonal services and minor home renovations. TruBlue also works with homeowners, realtors and rental property owners who need to get homes move-in ready quickly and keep them maintained, as well as business clients. While TruBlue can work with homeowners of all kinds, Pittman and his team are uniquely skilled in helping seniors.Plus, while most senior care concepts require medical accreditation or training, TruBlue is completely non-medical, saving the franchise owner money, time and energy. TruBlue franchise owners can also tap into this demand with completely low startup costs and a simplified operational model, which requires no brick-and-mortar location.“The operations are also much simpler because the regulations are not as strict and you don’t need as many employees,” said Fitzgerald. “That makes it a really great add-on to existing businesses.”By adding TruBlue to their portfolio, senior care operators can also maintain a larger percentage of their clientele, Fitzgerald says. “The top reasons someone loses a client in the senior care industry is that they are hospitalized, they have to leave the home for assisted living or they pass away,” he said. “Many of those issues could be a result of falls. That is why fall prevention is a big topic, and senior care companies know this. With TruBlue’s three-step process, which includes a home safety assessment, modifications and maintenance, senior care operators can better prepare their clients for aging in place.”This is also part of the reason why TruBlue continues to see new&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-announces-strategic-partnership-with-comfort-keepers-to-help-seniors-age-in-place-safely-2719713">national partnerships</a> with existing senior care companies across the country. “Big companies much larger than us are partnering with us because they see how our service is needed and related to their business,” said Fitzgerald. “They are utilizing our network of franchisees to provide those services, and it will only become more prevalent as awareness around aging in place grows.”Looking ahead, TruBlue is actively seeking new franchise owners in markets across the country and has identified Orlando, Miami, Jacksonville and Naples,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-eyes-florida-as-top-market-for-large-scale-growth-2716150#featured">Florida</a>, as well as&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-eyes-dallas-for-expansion-2720240">Dallas</a>,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-targets-houston-for-franchise-growth-2720239#stories">Houston</a> and Austin,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-sets-its-sights-on-texas-for-growth-in-2022-2718609#featured">Texas</a>, as key development markets.The total investment estimate for a TruBlue Total House Care franchise ranges from $65,050–$91,400. To learn more about franchising with TruBlue, please visit<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-you-should-add-trublue-total-house-care-to-your-senior-business-portfolio-2720782" target="_blank" rel="nofollow"> https://trubluefranchise.com/</a>.

Why You Should Add TruBlue Total House Care to Your Senior Business Portfolio 

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Existing senior care operators are increasingly investing in TruBlue Total House Care as a complimentary add-on franchise because of its simple model and structure, low cost of entry and value proposition.

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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Why You Should Add TruBlue Total House Care to Your Senior Business Portfolio

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