TruBlue Home Service Ally

After spending five years in the fast-paced world of real estate,&nbsp;<a href="https://www.linkedin.com/in/veronica-figueroa-s/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=woman-owned-trublue-franchise-georgetown-veronica-figueroa-2732060" target="_blank" rel="nofollow">Veronica Figueroa</a> kept running into the same problem. Her clients didn’t just need help buying or selling a home; they needed someone they could actually trust to fix it. Finding dependable plumbers, electricians, or handymen was often harder than closing the deal itself.When Figueroa relocated from North Dallas to Georgetown, Texas, she started thinking seriously about what she wanted next. Real estate had become isolating, and she was looking for a business that felt more connected to people, to community and to purpose. Growing up with a father who ran a construction company for more than 30 years, the home services world felt familiar for Figueroa. It also felt right.That background ultimately led her to&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=woman-owned-trublue-franchise-georgetown-veronica-figueroa-2732060" target="_blank" rel="nofollow">TruBlue Home Service Ally</a>. She was drawn to its clear systems, hands-on support and mission to help seniors stay safely in their homes. Today, Figueroa is launching a woman-owned business in a traditionally male-dominated industry, focused on providing reliable, background-checked home services her neighbors can feel confident welcoming into their homes across Georgetown, Jarrell and Salado, Texas.1851 Franchise spoke with Figueroa to learn more about her background, what drew her to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> and her plans for the future. Here’s what she had to say:1851 Franchise: Frame your personal story for us. What do you want us to know?Veronica Figueroa: I was raised in North Dallas, and about three years ago I made the move to Georgetown. My dad owned a construction company for over 30 years, and for a long time I thought I might follow in his footsteps. When he decided to retire, though, that path didn’t quite work out the way I expected. I actually went to school to become a teacher and started doing real estate part time, and never imagined I’d end up owning a handyman business. But after settling into Georgetown and building a life here, I found myself naturally drawn back to the kind of work I grew up around. In a way, it feels like things came full circle. At first my dad was a little hesitant about me stepping into this industry, but now he’s one of my biggest supporters and that means a lot as I start this new chapter with my TruBlue business.1851: What did you do before franchising, and how did you decide franchising made sense for you?Figueroa: I was a licensed real estate agent for five years. Starting over in a new area was challenging, and while my business eventually picked up, I found it difficult to stand out amid the high competition. Being a real estate agent is similar to owning a business, but I felt very isolated without a community. I initially explored purchasing an established business, but I found the process complex and realized it could take years. Franchising made sense because it provides a “playbook” and a strong community where I can share struggles and access coaching and marketing resources.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Figueroa:&nbsp;Before getting into it, I think it's common to only associate franchising with large food concepts like McDonald's. What I want people to know now is that franchising isn't limited to massive fast-food chains; it also includes recession-resistant home services like TruBlue. It offers a proven system and strong leadership, which was incredibly important for me since I had never owned a business in the construction sector.1851: What made you pick this brand? What excites you most about this company?Figueroa:&nbsp;I chose TruBlue because of its vision for the future, particularly its focus on engaging with the senior community and providing services that help seniors remain comfortably in their homes. Georgetown has a large senior population, so this was a perfect fit. I also really appreciated the brand's efforts to build relationships with hospitals and clinics to address these specific needs. What excites me most on a day-to-day basis is the non-repetitive nature of the work. We might be fixing blinds one day and doing a bathroom remodel the next, and I love the satisfaction of seeing the final product.1851: What do you hope to achieve with your business? What are your plans for growth?Figueroa:&nbsp;My goal is to build a business that not only provides for my technicians, but also truly serves the needs of the Georgetown community. I want to create a sense of pride locally and be known as someone my neighbors can trust, the person behind the work, not just another large, impersonal company. It’s important to me that people feel a real connection to my business and know they’re supporting someone who lives and works right here in their community.1851: Is there anything else about your story you want us to know?Figueroa:&nbsp;I’m proud to be building a woman-owned business in this industry, and I think it brings a unique perspective when it comes to trust and communication with customers. At the end of the day, I just want people to feel comfortable and confident inviting us into their homes and know they’re in good hands.1851: What advice do you have for other people thinking about becoming franchise owners?Figueroa:&nbsp;Perform your due diligence and trust your gut. Be very cautious of taking unsolicited advice from people who lack relevant business experience. Instead, I recommend speaking with other business owners in your area, such as local boutique owners or groomers, because they are actively living the business experience and can offer insightful advice. Also, recognize that a franchise requires your full-time commitment and attention, especially when networking and ramping up the business quickly.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.

image of veronica figeuroa franchise owner of pool trublue franchise of Georgetown, TX

Former Real Estate Agent Opens TruBlue Franchise in Georgetown, TX

1851 Franchise

Drawing from her family's construction background, Veronica Figueroa is bringing a trusted, safety-focused approach to the home maintenance industry.

Former Real Estate Agent Opens Woman-Owned TruBlue Home Service Ally Franchise to Serve Seniors in Georgetown, Texas

woman-owned-trublue-franchise-georgetown-veronica-figueroa

FRANCHISE INFORMATION

Own a TruBlue Franchise

How TruBlue Empowers Career-Changers to Become Business Owners

Turning Your Passion for Helping Others into a Profitable Business with TruBlue

Why is the Medical Community Investing in TruBlue?

The Future of the Home Service Market

Learn

Download Brochure

Visit Website

TRUBLUE HOME SERVICE ALLY

Facebook 

Instagram 

LinkedIn 

SOCIAL MEDIA 

Step-by-Step: What the First Year of Owning a TruBlue Home Service Ally Looks Like

Sioux Falls Business Owner and Sales Veteran To ‘Finish Strong’ With TruBlue Home Service Ally Franchise

How Franchisees Can Capitalize on One of the Fastest-Growing Home Trends With TruBlue

TRUBLUE HOME SERVICE ALLY MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT TRUBLUE HOME SERVICE ALLY

CONTACT TRUBLUE HOME SERVICE ALLY

facebook

instagram

linkedin

youtube

First Name

Last Name

Email

Phone

City

State / Province

Zip Code

How did you hear about us?

What excites you about owning a TruBlue Franchise?

Own a TruBlue Total House Care

<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, a national franchise providing handyman services, preventative home maintenance and senior home modifications, has become a natural fit for husband-and-wife and family-owned teams. With a structured business model, low overhead and robust corporate support,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> allows couples to divide responsibilities, leverage complementary strengths and serve their communities with purpose.The stories of&nbsp;<a href="https://1851franchise.com/cell-phone-store-owners-set-out-on-a-new-mission-to-help-seniors-with-trublue-home-service-ally-franchise-2727462">Connie and Kevin Mottle</a> in Highland Lakes, Texas, and&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-this-air-force-veteran-family-is-investing-in-trublue-total-house-care-2722116">Janet and Jeff Sloan</a> in Greeley, Colorado, illustrate how TruBlue empowers families to succeed, both professionally and personally.<h2>Connie and Kevin Mottle: Building on Shared Values</h2>Connie and Kevin Mottle didn’t initially set out to open a business together, but over time, the idea began to take shape. After owning two businesses in the past, including a successful cell phone store they ran for 11 years, the couple was looking for something with purpose. Personal experiences caring for Connie’s aging parents made&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/a-booming-industry-the-future-of-the-home-service-market-and-why-trublue-is-poised-to-lead-2730117">the need for reliable senior home services</a> impossible to ignore.“We were looking at doing a handyman or home maintenance type business,” Connie said. “A lot of this came down to what we dealt with as my parents were aging. We found TruBlue and it really aligned with what we wanted to do and what we were looking for. Rather than starting that business from scratch, we started looking into what franchising had to offer us.”For Kevin, who had previously built businesses independently,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/5-reasons-to-invest-in-a-trublue-franchise-in-2024-2725668">the franchise structure was appealing</a>. “I started my last two businesses from scratch, which took a lot of time and wasn’t necessarily my strength,” he said. “TruBlue already has the structure and national presence, which made it a perfect fit for us.”Connie agreed that the built-in support was critical. “Knowing that there’s a system in place gives us confidence in our ability to grow the business,” she said.One of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-a-great-franchise-for-power-couples-2727170">the biggest advantages TruBlue provides for couples</a> is clarity around roles. Rather than competing for responsibilities, franchisees are encouraged to lean into their individual strengths.“I do a lot of the marketing and things like that, so it’s really been beneficial in the ways that we work,” Connie said. “They offer all the support and are always willing to help and lend an ear and help us make changes. Kevin focuses more on operations and building the team.”Connie added that defining responsibilities has strengthened both their marriage and their business. “It’s been good owning something as a couple, we had to figure out our own strengths,” she said. “We are figuring out what the day, the month and even the year looks like. Luckily, we share the same ‘why.’ That is a great foundation to work off of.”Just as important, the Mottles understand the importance of boundaries. “We also know when to step away from the business day,” Connie said. “We are empty nesters, and we could spend all day in the office, but when it comes time to separate work and home, you need to.”<h2>Janet and Jeff Sloan: Mission-Driven Ownership</h2>For Jeff and Janet Sloan, TruBlue represented a continuation of a life dedicated to service. After 25 years in the military, Jeff was ready for a new chapter that still allowed him to serve others.“We have always had a heart for serving seniors,” Jeff said. “After quite a bit of research, we found TruBlue and were drawn to the business model, supporting seniors while taking care of their homes so they can age in place. Who doesn’t want to stay in their home as long as they can in safety, independence and dignity? That is really what drew us to TruBlue.”<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-a-great-franchise-opportunity-for-veterans-2727890">The franchise model itself particularly appealed to Jeff’s background</a>. “The whole structured process really aligns with the way the military operates,” he said. “We loved that franchise business model. The training, the support, the marketing, the technology, the leadership, it is all already in place.”Like the Mottles, the Sloans divided responsibilities based on strengths.“We’ve broken up the tasks a bit,” Jeff said. “I am more in charge of the operations side of things and she does more of the marketing. She gets out promoting in the community. We’ve broken it down based on what we like to do. She likes interacting with people, and I enjoy the nuts and bolts. With that delegation of responsibilities, it has worked out really great for us.”Janet says that communication is key when working with your spouse. “One of the things you have to remember when working from home, you sometimes just have to separate work-life,” she said. “You have to be able to communicate on that. That is a good daily reminder: ask your TruBlue partner what they are thinking about at the moment before jumping into something.”And while working with a spouse can be rewarding, the Sloans say the support behind the scenes matters just as much. “The thing that I really benefit from is having someone at TruBlue who I can speak with and ask questions. We have a team out there,” Janet said. “It might not be in the office, but they are a quick phone call or an email away. Having that support really helps quite a bit. You won’t have all the answers, so TruBlue gives you a network to brainstorm.”Jeff put it simply: “Two heads are better than one. There is a lot to get done. I can’t imagine having to do everything that she does.”<h2>A Reputation Built on Family Trust</h2>For both couples,&nbsp;<a href="https://1851franchise.com/why-this-couple-left-corporate-america-to-build-a-community-focused-trublue-business-in-the-town-where-they-raised-their-sons-2730844">the family-owned nature</a> of their business isn’t just operational, it’s personal.“Our partnership brings a unique advantage to our customers,” Connie said. “We bring that trust and consistency and accountability. We actually live here in the community. This carries our name and reputation as well. Our personal investment shows in how we treat customers in every project.”Janet shares that same focus on integrity. “There is something to be said about being honest and making sure people in your community can really trust you and the service you are providing,” she said. “We intend to keep doing that.”For couples considering franchising together, Jeff offers straightforward advice:“Make sure you go into something you are passionate about,” he said. “We really have a heart for serving those seniors in the community. Make sure it is a mission that you are passionate about and you can enjoy working on together.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/trubluehousecare/info">https://1851franchise.com/trubluehousecare/info</a>.

For many couples and families, owning a business together is about building something meaningful that reflects shared values. Here’s how TruBlue fits the bill. 

How TruBlue Home Service Ally Supports Husband-and-Wife and Family-Owned Franchise Teams

how-trublue-home-service-ally-supports-husband-and-wife-and-family-owned-franchise-teams

For&nbsp;<a href="https://www.linkedin.com/in/robert-campbell-0006ab45/">Robert Campbell</a>, a new&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> franchisee in North Carolina, business has never been about transactions. It has always been about transformation.“I have always wanted to give back,” Campbell said. “I grew up in Missouri in poverty. I joined the Marine Corps and served in two wars. I spent over 20 years and retired as a major with a master’s degree. It wasn’t easy.”After retiring from the military, Campbell moved to Wilmington, North Carolina, where he became a pastor at a small church. Under his leadership, that church grew significantly and eventually built a multi-million-dollar complex. But even as the church expanded, his focus remained the same: serve people who need opportunity.“Since I got here, I’ve always been trying to help people,” he said.That commitment led him beyond ministry and into community development. Campbell built affordable housing for senior citizens using low-income tax credits. He purchased and renovated multifamily properties to lower rent. He developed a nonprofit,&nbsp;<a href="https://www.newhope-cdc.org/">New H.O.P.E. CDC</a>, centered around helping “ordinary people excel.” He is currently building 34 units of permanent housing for chronically homeless veterans, an $8 million project funded through grants he personally wrote.In every chapter of his life, service has been the through line. So when Campbell began exploring a workforce development program that would train people to repair homes and give them stable jobs, he assumed he would build it from scratch.“In trying to buy housing and build affordable housing, I was looking to start workforce development. I thought I would train people to fix houses and give them jobs,” he said. “But as I started writing up the program, it was so hard.”Then he saw&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>, the senior handyman and home maintenance franchise. “I thought, ‘Wow, this is a business with a purpose,’” Campbell said. “You can merge service and community, that is my sweet spot.”<h2>A Five-Star Standard of Service</h2>Campbell didn’t just see a handyman business. He saw alignment with his values, his experience and his vision for impact. “I decided to look into TruBlue and I really liked the ethos, the integrity, all of those things,” he said. “We decided to go ahead and invest in the franchise.”For Campbell, the brand’s premium positioning was especially important. Years earlier, when building his church in Wilmington’s inner city, he faced skepticism from people who doubted what the space could become.“When I was starting our church, we were in the inner city and had bars in the windows. People were afraid to come there at night,” he said. “But I shared with our people that we were going to build a five-star church.”That same philosophy applies to his TruBlue business today. “<a href="https://1851franchise.com/trubluehomeserviceally/a-booming-industry-the-future-of-the-home-service-market-and-why-trublue-is-poised-to-lead-2730117">TruBlue is a five-star premium service</a>,” Campbell said. “We go a step above. We sweat the details and we come into people’s homes and we respect it. It’s not finished until we do our five-star walkaround.”For him, the service model is not just about repairs. It is about dignity. “What’s going to determine how the client feels about the job is how they feel about you,” he said. “That is why I teach five-star service. It’s about relationships. If we make good relationships, we can bring in repeat customers.” &nbsp;<h2>Serving the Silver Tsunami</h2>A major factor in Campbell’s decision to join TruBlue was its&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">focus on seniors and aging in place</a>. “TruBlue did a great job of helping us understand that a ‘silver tsunami’ is coming,” he said. “I am a baby boomer myself, and I know that 65 is just getting in the game nowadays.”As both a senior and a real estate investor, he owns personal real estate in five states, Campbell deeply understands the needs of aging homeowners.“As a senior, we sometimes forget that we are not 21 anymore,” he said. “So many people know about the risk of falling, yet they still get on ladders.”He recalls a recent moment that reinforced that reality. “I went to change a lightbulb the other day, on a step ladder, but when I was coming down, I almost broke my neck,” he said. “We don’t age in our minds as much as we age in our bodies. It just isn’t worth it. Sometimes you can have a fall and get those types of injuries that you never recover from.”Through&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublues-home-maintenance-plans-peace-of-mind-for-homeowners-2729337">quarterly maintenance plans</a> and&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-medical-community-investment-home-safety-2730142">proactive home safety services</a>, Campbell sees TruBlue as a way to help seniors avoid those risks and remain safely in their homes.<h2>A Business That Creates Opportunity</h2>For Campbell, TruBlue’s mission extends even further. It connects directly to his nonprofit work and long-term community development vision. “I get to give back. I love seniors,” he said. “I not only get to give them an awesome place to live, but now with TruBlue, I can offer premium services to other seniors as well.”In that way, TruBlue becomes more than a franchise, it becomes infrastructure for opportunity. “I thought that I would buy this business for myself and use it for hope,” he said.Campbell’s ambitions do not stop at a single territory. “My goal is to expand with TruBlue into other states,” he said. “I believe that when I talk to them this time next year, we are going to outperform most franchisees. I’m an overachiever. I stuttered as a kid, but I still gave the graduation speech.”That drive, shaped by adversity, service and vision, fuels everything he builds. “We are a home service ally for people. One call does it all,” Campbell said. “This is my life and who I am, and I love it.”For more information on franchising with TruBlue, visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

How Robert Campbell’s life of service, from the Marine Corps to affordable housing, led him to build a purpose-driven business with TruBlue.

From Marine Corps Major to Mission-Driven TruBlue Home Service Ally Franchise Owner

from-marine-corps-major-to-mission-driven-trublue-home-service-ally-franchise-owner

At&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, a national franchise providing handyman services, home maintenance and senior home modifications, women franchisees are proving that leadership in the trades isn’t about swinging the hammer — it’s about building relationships and delivering meaningful service to the community.The stories of&nbsp;<a href="https://www.linkedin.com/in/dara-sharma777">Dara Sharma</a>, owner of&nbsp;<a href="https://www.trublueally.com/Franklin-brentwood/">TruBlue of Franklin and Brentwood, Tennessee</a>, and&nbsp;<a href="https://www.linkedin.com/in/paulapasquinelli">Paula Pasquinelli</a>, owner of&nbsp;<a href="https://www.trublueally.com/north-pittsburgh/">TruBlue of North Pittsburgh</a>, illustrate how women from diverse professional backgrounds are using franchising to create businesses that combine purpose, leadership and opportunity.<h2>Dara Sharma: Building Opportunity and Empowering Women in the Trades</h2>Before becoming a&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> franchisee, Sharma spent more than two decades building a successful career in interior design, architecture and construction in the Nashville area. Her experience included designing healthcare facilities, universities, commercial offices and luxury residential spaces. Yet after years of climbing the corporate ladder, Sharma realized she wanted something more.Opening a TruBlue franchise gave her the opportunity to take control of her career while creating a business that aligned with her values and experience.Today, Sharma leads TruBlue of Franklin and Brentwood, focusing on serving busy families and helping seniors safely age in place. But equally important to her is building a team that creates opportunities for other women in the industry.“I have a handywoman who was working with us as an assistant, and she has been with the company for over two years now,” Sharma said. “As we’ve grown, she’s been able to grow in her role as a handywomen, gain more skills, as well as be involved in the day to day operations of the business. That has allowed me to step back from the day-to-day operations and be more involved with the marketing and networking side of the business.”That evolution in her team recently led to a promotion that Sharma says she’s especially proud of. “I recently promoted her to have more responsibilities within the company, and now there are two women making this TruBlue franchise a success,” Sharma said. “We are always happy to help people start a new career path and offer training in certain trades.”While Sharma entered the business with a strong background in design and construction, she emphasizes that the TruBlue franchise model&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/empowering-entrepreneurs-with-minimal-experience-how-trublue-makes-it-possible-2729583">supports entrepreneurs from diverse professional backgrounds</a>.“There are many TruBlue owners who are women that have no background in construction or handyman services or repair and maintenance,” she said. “I would say don’t be scared to venture out into something you don’t know — the support team has your back.”She gives some of that credit to&nbsp;<a href="https://1851franchise.com/strategicfranchising/building-a-network-how-franchisees-support-and-learn-from-each-other-2729453">TruBlue’s corporate support network and franchise community</a> as major reasons for her growth over the past three years. “I leaned heavily into the corporate team and other TruBlue owners who may have gone through similar growth challenges and growing pains,” Sharma said. “Other franchisees were always there to help and offer advice.”For Sharma, owning a TruBlue franchise isn’t about personally performing every repair. “We are set up to hire team leads who have years of experience in the industry, so the business is really about building relationships with our customer and with the Trublue team,” she said. “While I may not be able to do the repairs myself, I know how to heavily lean on my team, be a good communicator, organize the jobs and take care of the customers.”And increasingly, Sharma sees women playing a larger role in an industry that once excluded them. “There is really a movement right now in the construction industry with women becoming contractors, builders, and business owners of trades companies — it’s not just a man’s world anymore,” she said. “My customers also love working with a woman in this industry because they feel a little more comfortable sharing their feedback and getting the attention to detail that they are looking for.”<h2>Paula Pasquinelli: Turning a Passion for Helping Seniors Into a Thriving Business</h2>Pasquinelli's path to franchising was a little different. She'd spent her career in health care technology and nonprofit work, with a focus on services for older adults. Through that, she saw firsthand how tough it can be for seniors to stay safe in their own homes. When she discovered TruBlue, she saw an opportunity to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-now-is-the-perfect-time-to-join-the-home-maintenance-industry-with-trublue-2728594">address a real need in her community while running her own business</a>.She purchased an existing TruBlue territory in North Pittsburgh, allowing her to begin operations with an established customer base. “We hit the ground running because we already had a good customer base that trusted the company and the technicians,” Pasquinelli said.Since then, the business has grown steadily. “We started out with just a few technicians, and we now have six employees,” she said. “We are doing more work in the senior space, more home modifications to help people stay safe at home.”Those&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior-focused services</a> are the part of the business she finds most rewarding. “That is my favorite part of the business — home safety assessments and talking to seniors to understand what support they need,” Pasquinelli said.The franchise has also allowed Pasquinelli to combine business ownership with something equally meaningful: working alongside her family.“One of the reasons I bought this business was so that I could work with my sister,” she said. “She had been living out of state for almost 10 years. When she moved back to Pittsburgh, I wanted to reconnect and make sure we stayed close. She works with me now, which has been so great.”Having that trusted support system has helped Pasquinelli maintain balance as the business has grown. “I’ve been able to maintain a good work-life balance because I have trust in my sister and the team,” she said.&nbsp;Like Sharma, Pasquinelli initially wondered how customers might respond to a woman leading a handyman and home services company. Instead, she found it became an advantage.“When it comes to a woman owning a handyman business, I was a little worried because I can’t physically do the work, and I thought maybe customers wouldn’t believe I was credible,” she said. “But I found the opposite to be true. In any space, being a female entrepreneur is a valuable asset. If you put the work into it, people do trust you. They trust me, maybe even more, because I am a woman succeeding in a man’s industry.”She encourages other women who may be considering entrepreneurship to embrace the opportunity, even if it feels uncertain at first.“For any female entrepreneur, the hardest part is making the decision to leap because it is risky,” she said. “But there is no reward if you don’t take risks. You just have to be ready for a ride.”<h2>A Growing Opportunity for Women in Home Services</h2>As more women enter industries like construction, property maintenance and home services, the definition of leadership in those sectors is evolving.Franchise systems like TruBlue are helping accelerate that shift by&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/how-trublue-helps-franchisees-create-lasting-businesses-2728925">providing structured processes, training and support</a> that empower entrepreneurs from a wide range of professional backgrounds.Whether empowering women on their teams, helping seniors age in place or creating opportunities for their families, both franchisees represent a new generation of business owners redefining what success looks like in the home services industry.“There is really a movement happening right now,” Sharma said. “Women are stepping into these roles and proving that they belong in this industry.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/trubluehousecare/info">https://1851franchise.com/trubluehousecare/info</a>.

Women entrepreneurs are thriving in historically male-dominated fields like home services and construction, building successful companies and reshaping expectations about business leadership.

Women Leading the Way: How TruBlue Franchisees Are Building Businesses, Empowering Teams and Serving Their Communities

women-leading-the-way-how-trublue-franchisees-are-building-businesses-empowering-teams-and-serving-their-communities

For&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, President of&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, leadership has never been theoretical. It has been shaped by lived experience that revealed not only the gaps in how families prepare for aging, but also the opportunity to build something better through TruBlue Home Service Ally. He recently shared his perspective as a contributing author to&nbsp;<a href="https://www.amazon.com/Aging-Place-Conversations-Caregivers-Strategies/dp/1590942620">“Aging in Place Conversations - The Caregiver's Edition: Stories, Strategies, and Support for Aging in Your Community”</a>, a series created by members of the&nbsp;<a href="https://ageinplace.org/">National Aging in Place Council</a>.At the center of his mission is a philosophy Fitzgerald returns to often. “Here’s what I know for sure: aging in place is a process,” he wrote. “When done right, it’s safer, more affordable, and what seniors deserve, but it requires commitment, clear steps, and the willingness to think ahead.”That belief is a leadership framework rooted in foresight, discipline and a commitment to solving problems before they happen.<h2>A Leadership Philosophy Built on Experience</h2>Over more than two decades, Fitzgerald has worked across senior care, rehabilitation and home services, gaining a 360-degree view of what it truly takes to support aging populations.From his time at BrightStar Senior Care to his leadership role at FYZICAL Therapy &amp; Balance Centers, Fitzgerald saw firsthand how care extends beyond clinical settings. It is influenced by mobility, environment and, most critically, the home itself.Today, as President of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>, that insight shapes his leadership approach. “Our business model is great because the demand to age in place is only going to increase,” Fitzgerald said. “I don’t see that going away anytime soon.”Rather than building a business that reacts to needs, Fitzgerald has focused on one that anticipates them. That is a theme that runs through both his leadership style and TruBlue’s operational model.<h2>The Personal “Why” Behind the Mission</h2>Behind Fitzgerald’s leadership is a deeply personal story that transformed his professional focus into a lifelong mission.After navigating the realities of caring for his mother during her battle with cancer, Fitzgerald saw firsthand how difficult it is for families to adapt homes in real time. But it was another moment that ultimately defined his purpose.A fall suffered by his father-in-law changed everything. “In that single moment, everything changed,” Fitzgerald wrote, recalling how quickly a normal home became inadequate for care.Despite the family’s efforts, they were forced into a reactive position as they tried to modify a home that had never been designed for safety. That experience shaped one of Fitzgerald’s core leadership beliefs.“Most falls can be prevented,” he wrote. “Most homes can be adapted. Most crises can be avoided, if families have the information and support to plan ahead.”It’s a mindset that now drives both his leadership and&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/empowering-entrepreneurs-with-minimal-experience-how-trublue-makes-it-possible-2729583">TruBlue’s mission</a>.<h2>From Insight to Framework: The Three Pillars of Aging in Place</h2>Fitzgerald’s ability to simplify complexity is one of his defining leadership traits. In his writing, he outlines three pillars that guide successful aging in place, a framework that also mirrors how he builds teams, systems and businesses.<h3>1. Start With the Home</h3>“The number one challenge to aging in place is the home environment,” Fitzgerald has said. “We fill that unique niche.”His book reinforces that idea, emphasizing that many risks are hidden in plain sight:“Most falls don’t happen because a senior is clumsy, they happen because the home is working against them.”<h3>2. Make Meaningful, Practical Changes</h3>Rather than large, disruptive renovations, Fitzgerald advocates for simple, high-impact solutions.“You don’t need a total remodel. You need the right plan, the right priorities, and a partner you trust to make it happen,” he wrote.<h3>3. Commit to Ongoing Maintenance</h3>If there’s one area where Fitzgerald sees families fall short, it’s consistency. “Even the safest house becomes dangerous if routine upkeep is ignored,” he wrote.That insight has shaped&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-home-maintenance-plans-are-the-future-trublues-vision-for-effortless-living-2726310">TruBlue’s recurring service model</a>, which emphasizes ongoing maintenance over one-time fixes. “We can help you treat your home like you would your car,” Fitzgerald said. “Everybody gets their car in for maintenance routinely, and your home should be the same.”<h2>Leadership That Extends Beyond the Business</h2>Fitzgerald’s leadership philosophy is deeply tied to impact. At TruBlue, that means&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/how-franchisees-can-capitalize-on-one-of-the-fastest-growing-home-trends-with-trublue-2731868">building a model that serves both customers and franchisees</a> meaningfully.“Our higher standards are already built in because of the senior market,” Fitzgerald said. “But that level of professionalism and peace of mind is something all homeowners appreciate, regardless of age.”That commitment to trust and consistency is not accidental. It is a direct reflection of Fitzgerald’s belief that businesses should be built around real problems and real people.<h2>A Growing Industry, Guided by Purpose</h2>The aging-in-place movement is no longer a future trend. It is a present-day reality driving demand across the home services sector.“It’s no longer theoretical. The wave is here,” Fitzgerald said. “We’re seeing it in real time, and it’s what’s driving our growth.”As assisted living costs continue to rise and more families seek alternatives,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-now-is-the-perfect-time-to-join-the-home-maintenance-industry-with-trublue-2728594">TruBlue’s role becomes increasingly critical</a>. “There aren’t going to be enough assisted living facilities,” Fitzgerald said. “That will only drive the cost up more. Everyone is looking to support aging at home.”<h2>The Core Lesson: Leadership Is About Anticipation</h2>At its core, Fitzgerald’s leadership philosophy comes down to one idea: anticipation. It’s a lesson reinforced both personally and professionally. “Safe aging in place does not happen by accident,” he wrote. “It happens because people who care take action before a crisis.”Whether guiding families, supporting franchisees or scaling a national brand, Fitzgerald’s approach is rooted in thinking ahead. And it is what continues to define both his leadership and&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-closes-out-2025-with-record-growth-and-accelerating-demand-for-aging-in-place-services-2731585">the future of TruBlue</a>.Order “Aging in Place Conversations - The Caregiver's Edition: Stories, Strategies, and Support for Aging in Your Community”&nbsp;<a href="https://www.amazon.com/Aging-Place-Conversations-Caregivers-Strategies/dp/1590942620">here</a>.&nbsp;For more information on franchising with TruBlue, visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Leveraging personal experiences and franchising expertise, the President of TruBlue Home Service Ally guides the brand’s growth as it aims to make aging in place safer and more affordable.

How Sean Fitzgerald Is Turning Personal Experience Into a National Mission Around Aging in Place

how-sean-fitzgerald-is-turning-personal-experience-into-a-national-mission-around-aging-in-place

<h3>The Big Shift: Healthcare Is Moving Into the Home</h3>“Aging in place” is defined as the ability to live safely and independently in your own home, regardless of age or ability. Aging in placeAnd here’s the reality driving everything:<ul><li>90%+ of seniors want to stay in their homes as they age&nbsp;</li><li>Falls are the leading cause of injury-related death in older adults&nbsp;</li><li>Over 25% of U.S. households are now led by someone 65+&nbsp;</li></ul>Healthcare providers know this creates a massive challenge: They can treat patients—but they can’t control the environment those patients return to. That’s the gap <a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally franchise</a> fills.&nbsp;<h3>Why the Medical Community Embraces TruBlue Home Service Ally</h3><h4>1. It Solves the #1 Hidden Healthcare Risk: The Home</h4>Doctors, discharge planners, and therapists all face the same issue: Patients recover in unsafe homes.TruBlue addresses fall prevention directly through:<ul><li>Comprehensive senior home safety assessments</li><li>Fall prevention home modifications (grab bars, ramps, lighting, accessibility)</li><li>Ongoing maintenance to eliminate future risks</li></ul>These services are not cosmetic—they are clinical risk reduction tools.Home hazards like poor lighting, uneven surfaces, and a lack of home maintenance are directly tied to falls and hospital readmissions.TruBlue proactively removes those risks.<h4>2. It Extends the Continuum of Care</h4>Healthcare doesn’t end at discharge—but historically, support at home has been fragmented.TruBlue provides a structured, repeatable system:Assess → Modify → Maintain<ul><li>Assess: Identify risks through a home safety evaluation&nbsp;</li><li>Modify: Install safety and accessibility solutions</li><li>Maintain: Ongoing service plans to keep the home safe</li></ul>This creates something healthcare providers desperately need:Continuity of care beyond the clinical setting<h4>3. It Improves Health Outcomes</h4>The medical community increasingly recognizes that environment = health outcome. In fact, enabling seniors to stay safely at home is linked to:<ul><li>Better physical health</li><li>Improved mental well-being</li><li>Reduced hospitalizations</li></ul>As noted in national coverage, safe aging in place leads to better overall health outcomes when seniors remain comfortable in their homes.This is why providers—from occupational therapists to case managers—actively seek partners like TruBlue.<h4>4. It Aligns With Value-Based Care</h4>Healthcare is shifting toward value-based models, where providers are rewarded for:<ul><li>Preventing hospital readmissions</li><li>Reducing long-term costs</li><li>Improving patient outcomes</li></ul>&nbsp;TruBlue directly supports all three.Consider this:<ul><li>A single fall can lead to hospitalization, rehab, or long-term care</li><li>Simple home modifications can dramatically reduce that risk</li><li>Home modifications can cost tens of thousands less than nursing home care annually&nbsp;</li></ul>For insurers, providers, and health systems, this is a no-brainer.<h4>5. It Bridges Healthcare and Home Services</h4>One of TruBlue’s most powerful differentiators is that it bridges two traditionally disconnected worlds:<ul><li>Healthcare (clinical, reactive)</li><li>Home services (practical, preventative)</li></ul>Industry coverage highlights how TruBlue is “bridging the gap between health care and home services” to help seniors live safely and independently.That positioning is exactly why the medical community embraces it. &nbsp;It turns homes into safe extensions of care.&nbsp;<h3>Why This Business Opportunity Is Going to Be Huge</h3><h4>1. The Demographics Are Unstoppable</h4>The U.S. is aging rapidly:<ul><li>Millions of seniors entering retirement every year</li><li>The 65+ population projected to reach 74 million by 2030&nbsp;</li></ul>This is the “silver tsunami”—and it’s already here.But here’s the key insight. This is not just a caregiving opportunity—it’s a home services revolution tied to healthcare.<h4>2. Demand Is Already Surging</h4>Recent industry data shows:<ul><li>Record growth for TruBlue</li><li>Accelerating demand for aging-in-place services&nbsp;</li></ul>Why? Because every senior, every family, and every healthcare provider is asking the same question. “How do we keep people safe at home longer?”<h4>3. It’s a Massive, Underserved Market</h4>Most people think “senior services” = home care.But the real ecosystem includes:<ul><li>Home safety modifications</li><li>Preventative maintenance</li><li>Accessibility solutions</li><li>Post-discharge home preparation</li></ul>This is a multi-billion-dollar gap that TruBlue is uniquely positioned to fill.<h4>4. Recurring Revenue + Essential Service</h4>TruBlue isn’t just project-based.Its model includes:<ul><li>Subscription-style maintenance plans</li><li>Ongoing safety support</li><li>Long-term customer relationships</li></ul>That creates:<ul><li>Predictable revenue</li><li>High customer lifetime value</li><li>Strong referral pipelines (especially from healthcare partners)</li></ul>&nbsp;<h4>5. It’s Purpose-Driven Work With Real Impact</h4>Beyond the business case, this matters:<ul><li>Helping seniors stay independent</li><li>Supporting families during critical transitions</li><li>Reducing preventable injuries</li></ul>TruBlue isn’t just a service—it’s peace of mind at scale.&nbsp;<h3>The Bottom Line</h3>The medical community embraces TruBlue Home Service Ally because it solves a problem healthcare alone cannot:The home environment is one of the biggest drivers of health outcomes—and one of the least addressed.By transforming homes into safe, functional, and maintained environments, TruBlue becomes:<ul><li>A healthcare partner</li><li>A risk reduction solution</li><li>A critical piece of the aging-in-place ecosystem</li></ul>And for entrepreneurs?It represents one of the most compelling opportunities in franchising today:A business that sits at the intersection of healthcare, housing, and one of the largest demographic shifts in history.Learn more at <a href="https://www.trubluefranchise.com/">www.trubluefranchise.com</a>&nbsp;

The healthcare system is undergoing a fundamental shift. It's moving beyond hospitals and clinics-and into the home. TruBlue focusing on the most powerful trends in healthcare today: aging in place.

Why the Medical Community Embraces TruBlue Home Service Ally - And Why This Opportunity Is Exploding.

why-the-medical-community-embraces-trublue-home-service-ally-and-why-this-opportunity-is-exploding

From March 6-8,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> brought its franchise network together for the 2026 Annual Conference.Set against the backdrop of one of the fastest-growing trends in home services,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/how-franchisees-can-capitalize-on-one-of-the-fastest-growing-home-trends-with-trublue-2731868">aging in place</a>, this year’s conference highlighted the system’s momentum as well as the franchisees leading the way in their communities.<h2>A System Built on Momentum</h2>The energy at this year’s conference reflected a brand that is accelerating on all fronts.&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> entered 2026 on the heels of a record-breaking year and continued that trajectory with over twenty new franchise signings in Q1 alone.“Our momentum coming into this year has been incredible, and the conference really brought that to life,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of TruBlue. “We’re seeing growth across the board, with new franchisees joining the system, existing owners scaling their businesses and increasing awareness around the need for aging-in-place services.”That growth is being driven by a powerful demographic shift. As more Americans choose to remain in their homes as they age, the need for reliable, non-medical home services continues to rise.“The aging-in-place wave is no longer something we talk about as a future trend. It’s happening right now,” Fitzgerald said. “Our franchisees are on the front lines of that demand, providing practical solutions that help people live safely and independently in their homes.”<h2>Reinforcing a Mission-Driven Culture</h2>Growth and performance were a major part of the conversation, but the conference also underscored the&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/empowering-entrepreneurs-with-minimal-experience-how-trublue-makes-it-possible-2729583">purpose-driven mission behind the brand</a>. Rather than operating as a one-time service provider, TruBlue is built to support long-term relationships with homeowners, particularly seniors in need of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/how-trublue-helps-franchisees-create-lasting-businesses-2728925">ongoing maintenance and safety modifications</a>.That unique positioning was a key focus of the conference, including breakout sessions and discussions around local partnerships, as well as expanding&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-home-maintenance-plans-are-the-future-trublues-vision-for-effortless-living-2726310">recurring revenue through Home Maintenance Plans</a>.<h2>Recognizing Excellence Across the System</h2>One of the conference’s highlights was the annual awards ceremony, where TruBlue honored franchisees who reflect the brand’s standards.Franchisee of the Year,&nbsp;the brand’s highest honor, was awarded to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-i-bought-a-trublue-franchise-brian-winton-creating-a-legacy-and-supporting-the-community-in-chattanooga-tennessee-2722455">Brian Winton</a> and&nbsp;<a href="https://www.linkedin.com/in/amber-ferguson-108876152">Amber Ferguson</a>, recognizing their outstanding business performance and commitment to the TruBlue mission.The&nbsp;Rookie of the Year award celebrated several standout new owners who quickly made an impact in their markets, including&nbsp;<a href="https://1851franchise.com/jeff-kinkade-trublue-north-johnson-county-2729857">Jeff and Will Kinkade</a>, Michael and&nbsp;<a href="https://www.linkedin.com/in/jodi-phillips-298502107">Jodi Phillips</a>,&nbsp;<a href="https://1851franchise.com/trublue-denver-west-bottoms-family-2729944">Cassondra and Miles Bottoms</a>, and&nbsp;<a href="https://1851franchise.com/jean-soong-trublue-brooklyn-franchise-2729758">Jean Soong</a>.The&nbsp;Foundation Award, which honors franchisees who embody TruBlue’s core values and purpose, was presented to Bob and Glenda Kniss, Amber and Brian Winton,&nbsp;<a href="https://www.trubluefranchise.com/blog/assessing-life-igniting-entrepreneurship-tad-and-tara-albrights-journey-into-franchise-ownership-with-trublue-home-service-ally">Tad Albright</a> and&nbsp;<a href="https://1851franchise.com/how-this-corporate-consultant-found-his-true-calling-with-trublue-franchising-2727744">Benny Wink</a>.<h2>Celebrating Performance, Innovation and Leadership</h2>In addition to the top honors, TruBlue recognized franchisees across a range of performance and leadership categories:<ul><li>Best Estimate-to-Job Conversion:&nbsp;<a href="https://www.trublueally.com/north-wichita">North Wichita</a></li><li>Brand Champion:&nbsp;<a href="https://1851franchise.com/why-this-experienced-interior-designer-is-now-a-trublue-franchisee-in-nashville-2724071">Dara Sharma</a></li><li>Rising Star:&nbsp;<a href="https://www.linkedin.com/in/jay-lowery-8ab8291bb">Jay Lowery</a>, Tad Albright,&nbsp;<a href="https://www.linkedin.com/in/wendy-linker-380397280">Wendy Linker</a></li><li>Marketing “Trendsetter”:&nbsp;<a href="https://www.linkedin.com/in/jodi-phillips-298502107">Jodi Phillips</a> and Michael Smith,&nbsp;<a href="https://www.linkedin.com/in/tomgrays">Tom Gray</a> and&nbsp;<a href="https://1851franchise.com/oif-veteran-and-property-manager-team-up-to-bring-trublue-to-cleveland-2723730">Jason Rowland</a></li></ul>The brand also highlighted the importance of collaboration through its Advisory Group Members: Jeff and Janet Sloan, Tom Gray and Jason Rowland,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/from-operations-to-home-service-pioneer-how-trublues-franchisee-of-the-year-built-an-award-winning-business-in-roanoke-virginia-2722996">Dan McMurtry</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-a-great-franchise-for-power-couples-2727170">Adam and Lake Bancroft</a>, and&nbsp;<a href="https://1851franchise.com/family-run-homebuilders-and-diy-bloggers-sign-on-with-trublue-franchise-2727091">Darrel and Traci Ferguson</a>.Top-performing franchisees were recognized in the Winner’s Circle, including Lake and Adam Bancroft,&nbsp;<a href="https://1851franchise.com/forensic-engineer-revs-up-trublue-franchise-in-florida-2723674">Paul Hines</a>, Jeff and Janet Sloan,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-joins-forces-with-close-the-gap-in-senior-care-to-prioritize-seniors-in-need-during-fall-prevention-month-2723602">Nate Kear</a>,&nbsp;<a href="https://www.linkedin.com/in/hrkniss">Bob Kniss</a> and&nbsp;<a href="https://www.trubluefranchise.com/blog/quinn-malone-is-using-passion-home-flipping-experience-to-start-his-franchise">Quinn Malone</a>. Dan McMurtry was honored as a member of the Million Dollar Club.<h2>Scaling With Purpose</h2>As the conference wrapped, one message remained clear: TruBlue’s growth is being driven by a real market need. “There is a significant gap in the marketplace when it comes to reliable, small-scale home modifications and maintenance for seniors,” Fitzgerald said. “Our franchisees are stepping in to fill that gap, and that’s what’s driving both our growth and our long-term opportunity.”With strong Q1 momentum, increasing national awareness and a franchise network committed to both performance and purpose, TruBlue is positioned for continued expansion throughout 2026 and beyond.“Our owners are building businesses that are both financially rewarding and personally meaningful,” Fitzgerald said. “As demand continues to grow, we’re exactly where we need to be, and this conference was a powerful reminder of that.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/trubluehousecare/info">https://1851franchise.com/trubluehousecare/info</a>.

With strong Q1 momentum, eight new signings and a focus on aging-in-place services, TruBlue honors franchisees leading the brand’s next phase of expansion.

Former Real Estate Agent Opens Woman-Owned TruBlue Home Service Ally Franchise to Serve Seniors in Georgetown, Texas

MORE STORIES LIKE THIS