TruBlue Home Service Ally

As more Americans choose to remain in their homes as they age, “aging in place” has moved from a personal preference to one of the fastest-growing trends shaping the home services industry. For&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-franchisees-can-capitalize-on-one-of-the-fastest-growing-home-trends-with-trublue-2731868" target="_blank" rel="nofollow">TruBlue Home Service Ally</a>, that shift is the foundation of the brand’s growth, momentum and long-term opportunity.“We had our best year ever in 2025 and are off to a strong start in 2026,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-franchisees-can-capitalize-on-one-of-the-fastest-growing-home-trends-with-trublue-2731868" target="_blank" rel="nofollow">Sean Fitzgerald</a>, President of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners but also in systemwide growth and revenue. Last year, we more than doubled our new franchise agreements signed, and saw a nearly 30% increase in systemwide revenue.”That growth, Fitzgerald says, is being driven by a convergence of demographic realities and unmet needs. As the population ages, more homeowners want to stay put and increasingly need practical, non-medical support to do so safely.<h2>The Aging-in-Place Wave Has Arrived</h2>For years, industry experts talked about the coming “wave” of aging in place. Fitzgerald says that wave is no longer theoretical.“It’s no longer theoretical, the wave is here,” he said. “We’re seeing it in real time, and it’s what’s driving our growth. That demand is only going to continue, and we’re well positioned to meet it.”<a href="https://1851franchise.com/trubluehomeserviceally/5-reasons-to-invest-in-a-trublue-franchise-in-2024-2725668">One reason TruBlue is so well-positioned is its focus on the home itself</a>. While much of the senior industry centers on medical care or daily living assistance, TruBlue addresses the physical environment, which is the single biggest barrier to aging safely at home.“As aging in place continues to grow in demand, there are not a lot of options in place for people who need simple and minor senior modifications like adding grab bars and handheld showers,” Fitzgerald said. “That’s right up our alley.”<h2>Filling a Critical Gap in Senior Services</h2>Fitzgerald points to a clear gap in the marketplace. Durable medical equipment providers tend to focus on large installations, while smaller, safety-driven projects are often overlooked.“They don’t want to mess with small projects because it isn’t worth it for them, and seniors are finding it hard to find trustworthy people to come in,” he said. “There is this void in the marketplace for services.”<a href="https://1851franchise.com/trubluehomeserviceally/why-this-serial-entrepreneur-decided-on-trublue-total-house-care-franchise-ownership-as-his-next-endeavor-2721907">TruBlue fills that void</a> by focusing on minor modifications, repairs and preventative maintenance, services that are increasingly age-driven rather than need-driven.“Historically, health insurance companies would cover things that were prescribed by a doctor,” Fitzgerald said. “Now more of these services are age-driven instead of need-driven. People are becoming eligible for minor senior modifications, and that is our sweet spot.”As a result,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/a-booming-industry-the-future-of-the-home-service-market-and-why-trublue-is-poised-to-lead-2730117">demand continues to rise</a>. “There are a lot of people aging in place who don’t have need-based services,” Fitzgerald said. “Our demand is only going to increase because we are happy to do these minor senior modifications.”<h2>Building Long-Term Relationships, Not Transactions</h2>Unlike one-off repair businesses, TruBlue is built around long-term relationships and recurring service. “Our goal is to build our customer base, it’s not transactional,” Fitzgerald said.That philosophy is reinforced through&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublues-home-maintenance-plans-peace-of-mind-for-homeowners-2729337">TruBlue’s subscription-based Home Maintenance Plans</a>, which help homeowners stay ahead of small issues before they become safety risks or costly repairs. It’s a model that creates peace of mind for customers and stability for franchise owners.As TruBlue expands its footprint, new opportunities are opening up at a national level.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we are beginning to develop more strategic partners and programs,” Fitzgerald said. “We’re building relationships with large organizations and expanding that to help people age in place.”Many of these services are also becoming subsidized, further accelerating demand. The biggest constraint, Fitzgerald noted, isn’t demand. It’s coverage.<h2>Thought Leadership Rooted in Real Experience</h2>Fitzgerald’s leadership in the aging-in-place conversation extends beyond TruBlue’s day-to-day operations. He was recently a contributor to&nbsp;<a href="https://www.amazon.com/Aging-Place-Conversations-Caregivers-Strategies-ebook/dp/B0FVTN84T3?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-franchisees-can-capitalize-on-one-of-the-fastest-growing-home-trends-with-trublue-2731868" target="_blank" rel="nofollow">“Aging in Place Conversations — The Caregiver’s Edition,”</a> a collection of stories, strategies and insights focused on helping people age safely in their communities published by NAIPC (National Aging in Place Council).That perspective reflects TruBlue’s broader mission, which is to support independence, dignity and safety at home, while giving franchise owners a meaningful way to serve their communities.“Our owners have been doing a great job connecting to the community,” Fitzgerald said. “And as this demand continues to grow, we’re exactly where we need to be.”For more information on franchising with TruBlue, visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Aging in Place: Capitalize on the Fastest-Growing Home Trend with TruBlue

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As aging in place reshapes the home services landscape, TruBlue Home Service Ally stands at the center of one of the most purpose-driven opportunities in the industry.

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How Franchisees Can Capitalize on One of the Fastest-Growing Home Trends With TruBlue

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Turn Your Passion for Helping Others Into a Profitable Business With TruBlue Home Service Ally Franchise

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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How Franchisees Can Capitalize on One of the Fastest-Growing Home Trends With TruBlue

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