TruBlue Home Service Ally

From running a school bus contracting business to an auto parts store and a property development company,&nbsp;<a href="https://www.linkedin.com/in/matt-bryant-587b2b72/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-this-serial-entrepreneur-decided-on-trublue-total-house-care-franchise-ownership-as-his-next-endeavor-2721907" target="_blank" rel="nofollow">Matt Bryant</a> has always had an entrepreneurial spirit. But after moving to Fort Collins, Colorado, a few years ago, he decided he wanted to further his career and accepted a corporate position as the transportation director for the local school district. Although he was promoted to Chief Operations Officer shortly after, Bryant knew corporate life wasn’t for him. When he discovered&nbsp;<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-this-serial-entrepreneur-decided-on-trublue-total-house-care-franchise-ownership-as-his-next-endeavor-2721907" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the 80-plus unit handyman and home maintenance franchise focused on helping busy adults, families and seniors, that entrepreneurial flame came right back.&nbsp;But, like many TruBlue franchisees, it was a personal experience that truly pushed Bryant to the brand.&nbsp;“I’m currently working with my aging parents and watching the struggles they go through first-hand when it comes to aging in place,” said Bryant. “It was extremely eye opening for me to see how widespread this issue is.”&nbsp;TruBlue is the&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-finishes-2022-with-record-breaking-sales-with-a-goal-to-reach-over-200-locations-in-2025-2720694">only franchise system</a> focused on ongoing home maintenance and handyman services for busy adults and seniors. The TruBlue Total House Care subscription program provides help around the home, both inside and out. Home maintenance for seniors includes ongoing services such as to-do list chores, handyman repairs and preventative home maintenance. As specialists, TruBlue franchisees are also able to perform Senior Home Safety Assessments and make those recommended safety modifications if needed.“Watching my aging parents struggle with safety and security in their home, in addition to my love for handyman work, made this the perfect brand for me,” said Bryant. “My free time is always spent reconstructing something, whether that’s working on vehicles or helping my friends and family repair things around the house. I did my own basement remodel flooring for myself and others, and even built offices inside of buildings. I always like to involve myself in some type of construction project. I want to give back to the community, and with TruBlue, I can do that while also doing something I enjoy,” he said.As a serial entrepreneur with plenty of experience starting a business from scratch, Bryant says he also recognized&nbsp;<a href="https://1851franchise.com/trubluehousecare/how-trublue-total-house-care-stands-out-in-the-home-based-business-model-industry-2720693#franchisor">the value</a> of joining a franchise system like TruBlue.&nbsp;“It's great to start a business with a franchise instead of starting alone because there is so much support from corporate and existing franchisees,” said Bryant. “There is already a proven business model in place, as well. I felt more opportunity for growth with that support from corporate, especially with the marketing assistance and the fact that we already have a business plan in place.”Bryant opened TruBlue of Fort Collins in March and hopes to give back to the community and eventually lead community projects to help aging seniors and low-income families. “I have a strong connection with this brand, and I’m really focused on giving back to the community in any way possible,” he said.Looking ahead, Bryant aims to expand into another territory in Northern Colorado and Southern Wyoming. “I have always had that entrepreneurial spirit, and it was the right time in my life that I felt ready to work for myself,” he said. “I also love the fact that I am giving back to the community and filling a void with a service we really need.”TruBlue is actively seeking passionate franchise owners like Bryant in markets across the country. The brand has identified Orlando, Miami, Jacksonville and Naples,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-eyes-florida-as-top-market-for-large-scale-growth-2716150#featured">Florida</a>, as well as&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-targets-houston-for-franchise-growth-2720239#stories">Houston</a> and&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-eyes-dallas-for-expansion-2720240#stories">Dallas</a>,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-sets-its-sights-on-texas-for-growth-in-2022-2718609#featured">Texas</a>, as key development markets.The total investment estimate for a TruBlue Total House Care franchise ranges from $65,050–$91,400. To learn more about franchising with TruBlue, please visit<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-this-serial-entrepreneur-decided-on-trublue-total-house-care-franchise-ownership-as-his-next-endeavor-2721907" target="_blank" rel="nofollow"> https://trubluefranchise.com/.</a>

Why This Serial Entrepreneur Decided on TruBlue Total House Care Franchise Ownership as His Next Endeavor

1851 Franchise

By providing high-quality handyman and home maintenance services, local entrepreneur Matt Bryant is eager to help busy adults and families maintain the integrity of their homes and seniors age-in- place safely in his Fort Collins, CO community.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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For new&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> owners, the journey starts with a strong foundation of training and support. Before the first job is booked,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> onboarding process ensures franchisees feel confident and equipped to launch.<h2>Signing, Training and Launching</h2>For&nbsp;<a href="https://www.linkedin.com/in/michael-smith-50780b364">Michael Smith</a> and&nbsp;<a href="https://www.linkedin.com/in/jodi-phillips-298502107">Jodi Phillips</a>, owners of&nbsp;<a href="https://www.trublueally.com/culpeper">TruBlue of Culpeper</a> in Virginia, that process began as soon as they signed their franchise agreement.“We spent a week in the in-person training session and that was very informative and helpful,” Jodi said. “There were also multiple calls twice a week, and we felt it was very important to go through those things independently. We both got different things from each section. There was a lot of coaching and support to get things set up.”With her background as a licensed physical therapist assistant, Jodi was looking for a concept that aligned with her experience. “The addition of the senior and aging in place services really sealed the deal for us,” she said. “It seemed like an obvious choice.”For Michael, who spent years in federal investigation work and grew up around construction, the decision was about combining skill and purpose.“The aging population is going to be huge and there isn’t much out there helping,” he said. “We like to help people on a personal level, and TruBlue gives us a way to do that.”The pair purchased their franchise in May, completed training and onboarding in June, and officially launched operations in July. “We had our soft launch in June, reaching out to friends, family and neighbors,” Michael said. “That gave us time to test everything before our official opening.”They funded their business through a 401(k) rollover (ROBS), a common financing path for new TruBlue owners. “It was the right move for us,” Michael said. “We’ve far exceeded expectations in our first four months.”<h2>Building Your First Team and Client Base</h2>Once open, the first 90 days are all about momentum, building the right crew, booking early jobs, and becoming a known presence in the community.For&nbsp;<a href="https://1851franchise.com/trublue-denver-west-bottoms-family-2729944">Miles and Cassondra Bottoms</a>, who own&nbsp;<a href="https://www.trublueally.com/denver-west/About-Us">TruBlue of Denver West</a> in Colorado, the early months were a whirlwind.“It’s a lot of hours, around 60 a week,” Cassondra said. “We’re getting used to our processes, drinking from the fire hose. But we’ve been very conscious about doing things the right way.”The Bottoms quickly learned that hiring strategically would be key to growth. “We’ve already hired an assistant,” Cassondra said. “Some people don’t think it’s a value they can afford, but we realized we couldn’t afford&nbsp;not to have someone helping us. It freed us to go out and sell more business.”Miles agrees that building a reliable team is step one. “There’s a big misconception that you open the business and are immediately out there running,” he said. “Initially, it’s all about getting a team you can sell, one you’re confident can deliver what you promise. Once you dial that in, everything else follows.”Their daily routine became a balance of scheduling, quoting, job management and relationship-building. “You have to know what a successful day looks like,” Miles said. “Otherwise you’ll just bury yourself. It’s about prioritizing and adjusting.”<h2>Community Engagement and Local Marketing</h2>As operations stabilize, TruBlue owners begin shifting focus toward relationship-driven marketing, the backbone of long-term success.Cassondra and Miles discovered that&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/be-a-community-hero-how-trublue-franchisees-are-changing-lives-beyond-business-2730484">local engagement</a> pays off quickly. “We’ve been really intentional about being part of the community,” Cassondra said. “Whether it’s going to a gala, sponsoring a silent auction or joining the Chamber of Commerce, we’ve made those connections a weekly priority. The payoff is real. We’re already seeing organic leads come in.”By taking estimating off her plate and focusing on relationship-building, Cassondra found they could grow more efficiently. “We want to be a vendor of choice,” she said. “If we can work with the VPs of operations in our community, we know that will lead to recurring business.”For Michael and Jodi,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-and-lifewise-partner-to-deliver-safer-healthier-homes-for-seniors-2730494">TruBlue’s national marketing systems and partnerships</a> provided a strong boost early on.“The franchise path really allowed us to jump three years ahead in business planning,” Michael said. “TruBlue already has national partnerships, the marketing is already there, we don’t have to worry about anything. We just plug and play into our personal vision.”<h2>Scaling, Streamlining and Looking Ahead</h2>By the end of year one, most TruBlue franchisees are focused on growth, adding subscriptions, expanding their team and planning for future territories.“Our goals are adjusting on a day-by-day basis,” Jodi said. “We currently have one territory, but we’re already thinking about expanding into multiple territories — even exploring other brands.”For the Bottoms, culture has been central to scaling. “We have a motto of hiring slow but firing fast,” Cassondra said. “We have Monday morning meetings every week so the guys feel part of the team. Everyone has something that matters to them, and we’re learning what motivates them.”And while every new business comes with challenges, both franchisee teams agree that&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/how-trublue-helps-franchisees-create-lasting-businesses-2728925">TruBlue’s network of support</a> has made the first year smoother.“When we have questions or concerns, we have someone we can reach out to anytime,” Cassondra said. “The biggest help has been talking to other franchise owners. Everyone shares advice, it’s like having a community behind you.”Michael echoes that sentiment. “It’s definitely lived up to our expectations,” he said. “The model works, and we’ve been able to exceed goals faster than we imagined. The support and structure make a huge difference.”<h2>A Year of Hard Work, Growth and Purpose</h2>The first year of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-franchise-a-unique-and-profitable-opportunity-for-entrepreneurs-2728388">owning a TruBlue franchise</a> is packed with learning, growth and connection. Between training, hiring, community building and delivering meaningful services to seniors and families, new franchisees quickly see how the business can align with their personal and professional goals.It’s a year that requires drive, but one that rewards every ounce of effort with progress and purpose.“It’s amazing to set your own standards,” Michael said. “It’s our product at the end of the day. All of our work goes toward it, and I don’t think I’ll ever go back.”For more information, visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

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As America’s senior population grows, the demand for safe, comfortable and accessible homes is stronger than ever.&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> has long been at the forefront of helping older adults age in place through handyman, maintenance and senior modification services. Now, thanks to a powerful partnership with&nbsp;<a href="https://lifewisechm.com/">Lifewise CHM</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> franchisees can deliver even more tailored, clinically informed home modifications that directly improve safety, mobility and overall well-being.<h2>A Partnership Built on Expertise and Compassion</h2>Lifewise CHM specializes in clinical home modifications, bringing health care expertise and occupational therapy insights into the home improvement process. By working with TruBlue franchisees, Lifewise ensures that every adjustment — from grab bars to ramps to widened doorways — is not just well-built, but customized to meet the unique needs of each individual.“Lifewise is very versed in construction and what should and shouldn’t happen,” said&nbsp;<a href="https://www.linkedin.com/in/tad-albright-ab96b32a">Tad Albright</a>, a TruBlue franchise owner in Wichita, Kansas. “They are the only ones I know of who offer a full assessment with an occupational therapist. It helps you know what their limitations are. Lifewise takes the time and the personal attention for these clients, which is extremely beneficial.” And Tad says Lifewise is not just about aging in place, but also about helping people of all ages find a safer and more humane way to live. “Many of these folks have not showered or bathed in years due to the lack of access to a safe means of showering or bathing,” he said. “Or they struggle daily to get up and down the stairs in and out of their own home to live a more full and productive life.”<h2>Real-World Impact in Wichita</h2>For Tad, who runs&nbsp;<a href="https://www.trublueally.com/north-wichita">TruBlue of North Wichita</a> with his wife Tara, the partnership has already proven transformative.“We’ve run a lot of appointments for them and we’ve helped several people — and can hopefully help a lot more — in terms of accessibility, showers, cleanliness, etc.,” he said. “We’ve done ramps, bath remodels, widening doorways, grab bars, stairwells — helping people get in and out of the house safely, as well as being comfortable in their homes. We’ve had great feedback from all of the customers.”The process starts with a joint visit. A Lifewise occupational therapist conducts a physical assessment while Tad handles the measuring, sketching and construction planning. Together, they sit down with the homeowner to discuss not only what is possible but also what will truly&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-now-is-the-perfect-time-to-join-the-home-maintenance-industry-with-trublue-2728594">make the home safer and more livable.</a>“We will spend the first ten minutes in the home with the therapist,” Tad said. “From there, I do my measuring and assess what construction-wise could work. We have another conversation with the member about how we can better improve the home to make it safer, more accessible, and more comfortable.”<h2>Aging in Place, With Dignity</h2>For Tad, this work is deeply personal. Both he and his wife were inspired to join TruBlue after caring for aging parents and witnessing firsthand the difference that a well-prepared home can make.“My mother was able to pass away at home because my father was able to update the home,” Tad said. “The majority of people want to age in place. It’s humbling to see how many people are struggling in homes that aren’t safe. A lot of them are on fixed incomes, and we try to be sympathetic and empathetic.”The partnership with Lifewise has helped Tad deliver on the very reason he bought a TruBlue franchise.“When I bought the TruBlue franchise, the ability to help people is really what steered me to the brand. The aging in place aspect,” he said. “It was very difficult to break into that pillar of the business — regardless of how many times you reach out. But this partnership provided me the opportunity to move in the direction and the purpose of why I bought TruBlue: helping those who are in need.”<h2>A Growing Network of Support</h2>Based in Kansas City, Lifewise works with its members through a scheduling system that directly connects with TruBlue franchisees like Tad. Together, they provide a seamless process — one that blends TruBlue’s trusted home service capabilities with Lifewise’s clinical insights.And the collaboration with Lifewise is just one example of how TruBlue works hand-in-hand with trusted organizations to better serve seniors and families. From in-home care leaders like&nbsp;<a href="https://www.comfortkeepersfranchise.com/">Comfort Keepers</a>,&nbsp;<a href="https://www.trubluefranchise.com/blog/2020/10/09/complete-in-home-solutions">Right at Home</a>,&nbsp;<a href="https://1851franchise.com/growth-club/comforcare-home-care-franchise">ComForCare</a>,&nbsp;<a href="https://carepatrol.com/">CarePatrol</a>,&nbsp;<a href="https://www.homeinstead.com/home-care/usa/or/portland/289/">Home Instead</a> and&nbsp;<a href="https://www.trublueally.com/blog/New-Partnership-The-Helper-Bees-and-TruBlue">The Helper Bees</a> to industry associations such as&nbsp;<a href="https://www.nahb.org/">NAHB</a> and&nbsp;<a href="https://caps.creditacceptance.com/">CAPS</a>, TruBlue’s national partnerships all align with the mission of creating safer, more secure, and more comfortable living environments.&nbsp;For more information on franchising with TruBlue, visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

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Why This Serial Entrepreneur Decided on TruBlue Total House Care Franchise Ownership as His Next Endeavor

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