Twisted Kitchen INFO
About Twisted Kitchen
Twisted Kitchen is a pasta, salad and wrap bar franchise based in Georgia. Established in 2009, the restaurant showcases a unique blend of flavors, serving up dishes with a "twist" — from pasta bowls to salads and wraps. Today, Twisted Kitchen has expanded to include three corporate-owned locations in Atlanta, Smyrna and Marietta, where guests know and love the brand as an enjoyable and unique fast casual spot where they can spice up their typical meal options.
Why Twisted Kitchen / Why Now?
With a menu well-catered to today’s consumers, a flexible business model and a franchisee-focused culture, Twisted Kitchen is ready to expand across the Southeast, aiming to sign three franchise agreements and open two locations by the end of 2024.
As part of their strategic growth plan for 2023 and beyond, Twisted Kitchen has recently collaborated with the renowned group of franchise and dining professionals at Goliath Consulting Group.
Now, the Twisted Kitchen team is ready to leverage that unparalleled industry experience to help usher in a new era of growth for the franchise.
What Sets Twisted Kitchen Apart?
The Twisted Kitchen brand stands out in the crowded restaurant landscape with a signature franchise model — fast-casual dining with a twist.
Perhaps one of Twisted Kitchen's biggest standout features is its streamlined operational model, which is designed to operate efficiently with a small team of just two to four employees. Such a setup keeps labor costs in check, even during peak times. Moreover, the brand is equipped to operate in nontraditional spaces, such as college campuses or airports, due to its flexible real estate requirements and operating model.
Despite its operational simplicity, Twisted Kitchen doesn't compromise on the quality of its offerings. Doing away with the typical freezer-to-fryer methods, the brand emphasizes fresh and wholesome dishes. They are also inclusive and hyper-aware of changing consumer preferences, offering plant-based options, gluten-free options, vegetarian options and more. The brand also regularly partners with other brands to diversify their menu.
Why Restaurants?
The global fast casual restaurants market, which has seen a significant spike in growth this year, was valued at $169 billion in 2022 and is estimated to grow at a whopping CAGR of 10.2% over the next 10 years.
But not just any restaurant can thrive in today’s market. A recent study showed that 53% of Millennial diners considered “a new experience” to be a crucial element in choosing somewhere to eat, primarily citing “unique food options” as a key factor. Diners are seeking novel experiences that cannot be easily replicated at home and want to break the unglamorous monotony of everyday routines.
A 2022 study from McKinsey & Company found that 71% of consumers expected companies to deliver personalized interactions. That is a big part of why the “build-your-own-bowl” segment has become so wildly popular across all types of cuisines.
Catering to these customization preferences, the Twisted Kitchen brand wants to ensure its options are limitless. Customers can choose a pasta, wrap or salad and create their own dish from a kitchen full of fresh meats, cheeses, vegetables and sauces. Proteins, for example, range from grilled chicken to gulf shrimp to meatballs; pasta options range from tri-colored rotini to rice noodles; sauces range from marinara all the way to oriental sesame and mandarin orange ginger.
Furthermore, Twisted Kitchen constantly innovates its menu to keep up with changing consumer preferences, whether that be introducing plant-based options, gluten-free pastas or vegetarian meals.
All options are sauteed fresh to order and guests can watch the entire meal being prepared in front of them, making adjustments along the way. In today’s world of food shows and food influencers, that experiential component is a big selling point.
Why You?
Twisted Kitchen welcomes franchise owners from two distinct backgrounds: passionate local entrepreneurs or seasoned investors familiar with managing multiple units in a semi-absentee capacity. The ideal candidate is either someone who wants to enter the restaurant world as an entrepreneur — they have the business skills, but maybe not the restaurant skills — or mature franchisees who have built out their portfolio and are looking for a new concept. The beauty of the concept is that either type of franchise owner can thrive.
Now, Twisted Kitchen is concentrating its franchise growth in Georgia, the Carolinas and the broader Southeast U.S., to maintain proximity to its Atlanta roots. The plan for the upcoming year is to engage with 30 potential partners, secure three franchise agreements and open two outlets.
Overall, the innovative approach of Twisted Kitchen, combined with a lucrative investment structure and the backing of a knowledgeable leadership squad, presents a compelling opportunity for those looking to venture into the restaurant franchise domain.
Why Franchisees Love the Brand
Twisted Kitchen is uniquely devoted to its franchise partners. When it comes to franchisee support and onboarding, new owners and their lead managers undergo comprehensive training that spans various aspects of the business, from site choice and marketing to recruitment and daily operations, ensuring they're fully equipped before the restaurant launch.
Plus, with Goliath Consulting onboard, incoming franchise owners can tap into an even deeper well of restaurant and franchising industry knowledge. Goliath connects franchisees with operations consultants, training managers and vendor contracts to help with marketing, PR, construction and legal. They also have a 250-point checklist for new restaurant openings across their portfolio, which makes it easier for a partner like Twisted Kitchen. Those established systems are already in place even though it is an emerging brand.
What Is the Investment?
The total investment necessary to begin operation of a Twisted Kitchen franchise is $341,000 to $632,200. This includes $35,000 that must be paid to the franchisor or affiliate. The total investment necessary to begin operation under a three- to five-unit Multi-Unit Development Agreement (including the first unit) is $377,000 to $695,000. This includes $70,000 to $105,000 that must be paid to the franchisor.
For more information, visit: https://tkfranchising.com/