1851

<a href="https://www.linkedin.com/in/jenniferhelin/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=two-generations-of-women-join-forces-and-find-success-in-business-ownership-with-seniors-helping-seniors-2725256" target="_blank" rel="nofollow">Jennifer Barton</a> had decided to take a year off from teaching children with disabilities when an advertisement for&nbsp;<a href="https://1851franchise.com/seniorshelpingseniors/info">Seniors Helping Seniors</a> came across her desk. She immediately fell in love with the in-home senior care franchise’s policy of hiring active seniors to provide care for their less-active counterparts. Barton's mother, Rosemary, had owned her own business for 30 years, so Barton brought the idea to her and asked for her advice.As fate would have it, her mother didn’t want to simply give advice, but wanted to be a part of her daughter’s new venture. Before long, the two became franchisees with&nbsp;<a href="https://seniorshelpingseniorsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=two-generations-of-women-join-forces-and-find-success-in-business-ownership-with-seniors-helping-seniors-2725256" target="_blank" rel="nofollow">Seniors Helping Seniors</a> in Brevard County, Florida, where they have been successfully providing care for 12 years now.Barton had worked with her mother once before at an insurance company when Barton was in her 20s. At the time, Barton called her mother by her first name so as to not let others know they were related. She didn’t want to diminish her own merit or to simply be known as “Rosemary’s daughter.” However, when the two generations of women joined forces once again two decades later to open their own business, Barton felt differently.&nbsp;“I was perfectly okay with everyone knowing she was my mom because I was so proud of who she was and her part in the business,” she said.The two women have grown their business over the years and Barton shows no signs of stopping. She attributes a great deal of her success to the support she received from local organizations that focus on women-owned businesses and advises other women to empower each other through these communities.“I would encourage women to go out and plug into other organizations for support. Our local women’s business groups and organizations here have been amazing and we are constantly fixing each other's crowns,” said Barton.1851 Franchise spoke with Barton about her journey into franchising and her plans for the future.PROFILE QUESTIONS1851 Franchise: Frame your personal story for us.&nbsp;What did you do before franchising, and how did you decide franchising made sense for you?Barton:&nbsp;I worked in insurance for about the first 10 years of my career. Then I was a teacher in the Brevard County schools, and I taught kids with varying disabilities. After a while, I had taken a year off. My last position was with the really little ones and so I wanted to take a breather to get my patience level back to where it needed to be. During that time, I ended up being the one in the family that took everybody to their doctor's appointments, which made me see the need for this, but I was also enjoying it and having a lot of fun.&nbsp;One day, an ad for Seniors Helping Seniors came across my desk; I looked at it and thought: “That's perfect. That’s what we should have done for Great Grandma when she needed help.”I immediately fell in love with the idea and took it to my mom who had been in business for 30 years to ask her to help me do some research. She did her own little independent study and ended up falling in love with the concept as well. Next thing I knew, she was asking me “When are we going to do this?” I loved the “we” part, so we started it together and have had the business for 12 years now.&nbsp;&nbsp;1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Barton:&nbsp;My initial perception was negative. I used to think franchises were super expensive and hard to work with, but in reality, we've found that it's been great. I couldn't have done this on my own. I couldn't have built our franchise as quickly or as successfully without that support from the home office.I suggest doing your due diligence, so you know exactly what you're getting into, but I have found it to be a great experience. I'm very happy we did it.1851:&nbsp;What made you pick this brand? What excites you most about this company?Barton: When we were taking care of some of the people in my family, they were very feisty and didn't want to listen to anybody, but they would listen to their bingo friends. Seniors Helping Seniors really made a whole lot of sense to us for that reason because of the closeness in age and focus on building relationships between the caregivers and clients.&nbsp;When we met with the corporate team, we could tell their heart was in the business. We immediately liked what they stood for and how they approached the business.1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;Barton:&nbsp;Here in Florida, and especially in Brevard County, our demographics mean that half of us qualify as seniors. I don't feel like I've even saturated our area and our territories for what we're doing right now, so we want to continue growing right along with our community.&nbsp;We have added the electronic caregiver to supplement what we do to help keep people safe while we're not around in the home. We love looking at ways to continue growing what we already have.1851: What makes you feel proud about being a successful woman in business ownership?Barton: I am proud of the community I belong to. Here in Brevard County, we have a lot of support for women-owned businesses. I am part of&nbsp;<a href="https://weventure.fit.edu/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=two-generations-of-women-join-forces-and-find-success-in-business-ownership-with-seniors-helping-seniors-2725256" target="_blank" rel="nofollow">weVENTURE</a> which is through the Florida Institute of Technology. They have a&nbsp;<a href="https://weventure.fit.edu/programs-services/womens-business-center-coaching-program/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=two-generations-of-women-join-forces-and-find-success-in-business-ownership-with-seniors-helping-seniors-2725256" target="_blank" rel="nofollow">Women's Business Center</a> and we've had a lot of support through them from the very beginning, which makes me feel very lucky.&nbsp;I would encourage women to go out and plug into other organizations for support. Our local women’s business groups and organizations here have been amazing and we are constantly fixing each other's crowns. That's been a big part of our success here.1851: A lot of people say that working with family is controversial, but you went into business with your mother. What was that experience like?It worked wonderfully for us. We tried to set rules and boundaries, which only worked sometimes, but overall, we made an incredible team. We know each other so well so we could fill in for each other’s weaknesses. I'm eternally grateful for her; she said she would give me three years in the business and she actually gave me six. She retired in 2018, but she still comes out and helps and remains a sounding board for me. I think working with family might be hit or miss for some, but for us, it was wonderful.When I worked in insurance in my early 20’s, I worked with my mom, but I did not want people to know she was my mom. I would call her by her first name, because I wanted to be taken for who I was and not just be known as “Rosemary’s daughter.”It’s funny how much that has changed when we opened this business together 20-some years later. I was perfectly okay with everyone knowing she was my mom because I was so proud of who she was and her part in the business.1851: What is the one thing about your story you want us to know?Barton:&nbsp;As a woman and coming from a teaching background, I was experiencing self-doubt in my entrepreneurial abilities. I learned that you can go in a different career direction and be successful if you put your mind and energy towards a goal. I learned it’s important to not hold yourself back.1851:&nbsp;What advice do you have for other people thinking about becoming a franchise owner?Barton:&nbsp;Do your research so you know what you are getting into. Be prepared; it is a business and it is a lot of hard work, especially at the beginning, but it’s worth it in the end.&nbsp;ABOUT SENIORS HELPING SENIORS:Seniors Helping Seniors® franchise system was founded by husband-and-wife duo Kiran and Philip Yocom. Kiran, who grew up in India, later worked to advance humanitarian efforts alongside Mother Teresa. After Kiran moved to the U.S. in 1995 and married her husband Philip, the Yocoms felt called to provide loving care to seniors and to cultivate an exchange of gifts at every generational level. Together, the Yocoms founded Seniors Helping Seniors® in-home services in 1998, opening the brand up to franchising in 2006. With a mission to be the most respected and rewarding homecare provider in the U.S., Seniors Helping Seniors® locations stand apart from competitors as the only company that prioritizes hiring active seniors to provide care services to their less-active counterparts. Seniors Helping Seniors® service aligns caregivers and care recipients based on the abilities and needs of both by offering a wide range of care services. Seniors Helping Seniors® network has grown to 200-plus locations, 125 franchise partners in 30-plus states and international markets. For more information on Seniors Helping Seniors® in-home care, visit<a href="http://seniorshelpingseniors.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=two-generations-of-women-join-forces-and-find-success-in-business-ownership-with-seniors-helping-seniors-2725256" target="_blank" rel="nofollow">&nbsp;seniorshelpingseniors.co</a>m.&nbsp;&nbsp;

Seniors Helping Seniors Franchise Run by Mother-Daughter Team

1851 Franchise

Jennifer Barton attributes her 12 years of success to her mother’s business acumen, overcoming self doubt and joining women-owned business support communities that focus on “fixing each other’s crowns.”

Two Generations of Women Join Forces and Find Success in Business Ownership with Seniors Helping Seniors

two-generations-of-women-join-forces-and-find-success-in-business-ownership-with-seniors-helping-seniors

Fresh Coat

Photo of Fresh Coat vehicle with ladders on top

The Rise of Home Improvement Franchises: Why Now Is the Time to Invest

why-invest-home-improvement-franchise-fresh-coat

HomeTeam Inspection Service

Photo of HomeTeam inspector in red polo and khaki pants, walking by branded vehicle

Real Estate Today: Behind the Drywall: The Truth About Home Inspections

purpose-of-home-inspection

Dog Training Elite

Dog Training Elite Franchise - DTE - National Service Dog Month - 1851 Franchise

Celebrating Service Dogs: Why Proper Training Changes Lives — And How Dog Training Elite Is Leading the Way

dog-training-elite-national-service-dog-month

Senior Care Authority

How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

how-this-senior-care-authority-franchisee-turned-love-for-his-grandparents-into-a-lifelong-calling

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

graphic image of an 1851 franchisee spotlight brayden and johnny steven of teriyaki madness

Father-and-Daughter Team Bring Teriyaki Madness to Wichita, Kansas, With Big Expansion Plans

johnny-brayden-steven-teriyaki-madness-wichita

photo-of-laynes-chicken-fingers-dalton-dennis-southern-oregon

23-Year-Old Entrepreneur Brings Soon to Be Famous Chicken™ to Southern Oregon With 3-Unit Layne’s Chicken Fingers Franchise Signing

laynes-chicken-fingers-dalton-dennis-southern-oregon

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

Two Generations of Women Join Forces and Find Success in Business Ownership with Seniors Helping Seniors

MORE STORIES LIKE THIS