United Water Restoration Group

<a href="https://uwrgfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-united-water-restoration-groups-vice-president-just-became-a-franchisee-herself-2726520" target="_blank" rel="nofollow">United Water Restoration Group (UWRG)</a>, the restoration franchise, is embarking on a new and exciting chapter as&nbsp;<a href="https://www.linkedin.com/in/chrissy-gregory-258bb4b?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-united-water-restoration-groups-vice-president-just-became-a-franchisee-herself-2726520" target="_blank" rel="nofollow">Chrissy Gregory</a>, vice president of franchise operations, invests in her own franchise territory. This unique endeavor will see Gregory's location become the testing ground for new programs and operational strategies, strengthening the franchise's support system and enhancing its overall growth.Growing up, Gregory was no stranger to the services industry. “When I was a young kid, my father owned his own plumbing business — I grew up around that blue-collar workforce,” she said. “It put food on our table. I was also doing work for my father. That was the life that I knew.”&nbsp;Eventually, Gregory’s childhood dream of becoming the first female NFL commissioner gave way to a career in the service sector, she says, starting with Sears and later transitioning to Roto-Rooter, where she gained significant experience in both plumbing and restoration.When the opportunity to join&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration/info">UWRG</a> came in May 2020, Gregory loved the idea of collaborating closely with franchise owners and developing training processes, policies and procedures. Her journey from franchise business coach to director and eventually to&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration/chrissy-gregory-of-united-water-restoration-group-is-leading-by-example-as-a-female-in-a-male-dominated-industry-2725894#featured">vice president of the company</a> reflects her dedication and expertise. “Now, my role is about the forecast of the company,” she said. “What are we looking to do in the future and how can we get there?”This year, the opportunity to invest in her own franchise territory rekindled Gregory's life-long entrepreneurial spirit. “I’ve always wanted to own my own business,” she said. “I was completely prepared for the founders to say ‘no,’ but instead, they said I could maintain my VP role and be my own owner at the same time. I had confidence in myself that I could do both.”For Gregory, this new venture provides a chance to bridge the gap between corporate leadership and field operations. “I was working with all these franchisees on a regular basis, and as I continued to do so, I got pulled further and further away from the field,” she said. “The longer I’m out of the field, there is a gap in my knowledge. But now I can really be in the field myself. I’m not just sitting behind a desk. That was a big reason why I signed on to open my own location — I’ll have an inside look at&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration/a-day-in-the-life-of-a-united-water-restoration-group-franchise-owner-2726272#featured">the day-to-day life of franchisees</a>. There are no more excuses on either side. We will have access to see what is happening and give more support to our franchisees.”This move not only fulfills a personal dream for Gregory but also demonstrates her commitment to&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration/how-united-water-restoration-group-supports-franchisees-2724988">the UWRG franchise model.</a> “This has been a dream of mine for a very long time,” she said. “I felt like I needed to prove to myself that I could do this. Those who can,&nbsp;do. Those who can’t,&nbsp;teach. I didn’t want to be a teacher — I wanted to be a doer.”Overall, Gregory believes UWRG stands out from its competitors due to its in-depth understanding of the franchise ownership model and the detailed resources it provides to franchisees.&nbsp;“We have within our process an unbelievable amount of detail and resources that an owner can utilize, but we don’t strangle them with red tape,” she said. “That allows them the ability to stay in business for themselves and do it the way they want to.”Looking ahead, Gregory's goal is to create stability for her own family while also contributing to&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration/united-water-restoration-group-closes-out-first-half-of-2023-strong-doubling-revenue-over-previous-year-2722690">the success of the franchise at large</a>. Ultimately, Gregory's investment in her own franchise territory serves as a powerful endorsement of UWRG's support and partnership approach.“From the outside looking in: What a better stamp of approval than the VP deciding to invest in a franchise herself? It is a testament to the support we offer our franchisees,” Gregory said. “It's not all about the franchisor telling franchisees what to do — it's a true partnership.”For more information on franchising with UWRG, visit:&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">https://1851franchise.com/unitedwaterrestoration</a>

Chrissy Gregory's Dual Role: Vice President and UWRG Franchisee | United Water Restoration

1851 Franchise

As UWRG continues to grow and evolve, Chrissy Gregory's new franchise territory will play a pivotal role in testing and refining programs and operations, ensuring the success of franchisees across the system.

This brand page has been paid for by UNITED WATER RESTORATION GROUP. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Why United Water Restoration Group's Vice President Just Became a Franchisee Herself

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Running a business with your spouse comes with a unique set of rewards, as well as realities. The wins feel shared, the challenges feel personal, and the line between work and life can blur quickly. For husband-and-wife franchise owners at&nbsp;<a href="https://uwrgfranchise.com/">United Water Restoration Group (UWRG)</a>, success often comes down to clear roles, honest communication and a franchise system built to support teamwork at every level.<a href="https://1851franchise.com/unitedwaterrestoration/info">UWRG’s</a> restoration model has proven especially well-suited for couples who bring complementary skill sets to the table. With defined operational systems, franchisor support and a collaborative franchise network, the brand gives partners the ability to divide responsibilities, stay aligned on long-term goals and build a service-driven business together without feeling like they’re navigating it alone.That balance has been central to the experience of husband-and-wife franchise owners&nbsp;<a href="https://www.linkedin.com/in/multifamily-apartments-john-casmon/">John</a> and&nbsp;<a href="https://www.linkedin.com/in/geetika-casmon/">Geetika Casmon</a>, who own and operate a&nbsp;<a href="https://uwrgcincyeast.com/">UWRG location in Cincinnati</a>. Each brings a distinct professional background to the business, allowing them to support one another and move the company forward with intention.<h2>Dividing Roles to Create Momentum</h2>The Casmons operate with a clear handoff between lead generation and execution. John, who spent 15 years in marketing and advertising, focuses on the front end of the business, such as digital marketing, lead channels and field marketing initiatives that keep the phones ringing.Geetika oversees operations, administration and financial processes. With a background in accounting, auditing and operational consulting, she manages intake, execution and efficiency once a job enters the system.“If you think of a funnel, he handles the front end and how things are coming in,” Geetika said. “Once they’re in, I pretty much handle it from there.”That structure allows both partners to stay in their lanes while remaining deeply connected to the overall health of the business.<h2>The Rewards and Realities of Working With Your Spouse</h2>Running a business together brings obvious upsides. The Casmons describe having a built-in partner they trust, someone who understands the daily pressures and decisions at a deeper level than anyone else.“You have someone you can rely on completely,” Geetika said. “Someone you’re comfortable with. You can be vulnerable. You can talk about the ups and downs of the business.”But that closeness can also blur boundaries. When challenges arise, they don’t stop at the office door. John says the business often feels like “its own baby,” one that sometimes demands sacrifices from both partners at the same time with late-night calls and emergency jobs. Still, being aligned makes those moments manageable.“The upside is being able to sit and collaborate, bounce ideas off each other and really understand what the other person is going through,” he said.<h2>How UWRG’s Model Supports Couple-Owned Franchises</h2>UWRG’s franchise structure has played a key role in helping the Casmons operate effectively as a team. Because franchisor support is segmented by function, each partner works directly with the departments that align with their responsibilities.John regularly connects with marketing and design teams, while Geetika works with operations and accounting support. “They’re structured in a way that really mirrors the way we’ve structured our business,” he said.Beyond franchisor support, the franchise network itself has become an invaluable resource. Rather than feeling isolated, the Casmons are able to lean on fellow franchise owners who understand the restoration business at a granular level.<h2>Advice for Couples Considering Franchising Together</h2>Both Geetika and John emphasize that alignment is everything. Before launching a business together, couples need to have honest conversations about goals, lifestyle expectations and what success truly looks like, not just individually, but as a family.John echoed that sentiment, noting that misalignment around growth expectations is one of the most common pitfalls in spouse-led partnerships. “If one person wants a $10 million business and the other wants passive income, that’s going to cause friction,” he said. “You have to get really clear on what the endgame is.”<h2>Staying Connected Beyond the Business</h2>The Casmons don’t see balance as perfection. They see it as making choices. With business always pulling at their attention, being deliberate about creating space outside of work has been key to staying connected. “That means date nights, conversations that aren’t about the business or the kids,” John said.Geetika added that even when business topics inevitably come up, staying connected as partners is what keeps the relationship strong. “I think the key, though, is to be very intentional about connecting and not solely becoming the business,” she said.UWRG provides a structure that makes collaboration practical. Accessible franchisor support and an engaged franchise network help spouses build the business side by side while keeping the relationship front and center.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">https://1851franchise.com/unitedwaterrestoration</a>.

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United Water Restoration Group offers couples in franchising the structure, support and clarity needed to grow a restoration business together without losing balance at home.

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Why United Water Restoration Group's Vice President Just Became a Franchisee Herself

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