United Water Restoration Group

<a href="https://uwrgfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-united-water-restoration-groups-vice-president-just-became-a-franchisee-herself-2726520" target="_blank" rel="nofollow">United Water Restoration Group (UWRG)</a>, the restoration franchise, is embarking on a new and exciting chapter as&nbsp;<a href="https://www.linkedin.com/in/chrissy-gregory-258bb4b?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-united-water-restoration-groups-vice-president-just-became-a-franchisee-herself-2726520" target="_blank" rel="nofollow">Chrissy Gregory</a>, vice president of franchise operations, invests in her own franchise territory. This unique endeavor will see Gregory's location become the testing ground for new programs and operational strategies, strengthening the franchise's support system and enhancing its overall growth.Growing up, Gregory was no stranger to the services industry. “When I was a young kid, my father owned his own plumbing business — I grew up around that blue-collar workforce,” she said. “It put food on our table. I was also doing work for my father. That was the life that I knew.”&nbsp;Eventually, Gregory’s childhood dream of becoming the first female NFL commissioner gave way to a career in the service sector, she says, starting with Sears and later transitioning to Roto-Rooter, where she gained significant experience in both plumbing and restoration.When the opportunity to join&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration/info">UWRG</a> came in May 2020, Gregory loved the idea of collaborating closely with franchise owners and developing training processes, policies and procedures. Her journey from franchise business coach to director and eventually to&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration/chrissy-gregory-of-united-water-restoration-group-is-leading-by-example-as-a-female-in-a-male-dominated-industry-2725894#featured">vice president of the company</a> reflects her dedication and expertise. “Now, my role is about the forecast of the company,” she said. “What are we looking to do in the future and how can we get there?”This year, the opportunity to invest in her own franchise territory rekindled Gregory's life-long entrepreneurial spirit. “I’ve always wanted to own my own business,” she said. “I was completely prepared for the founders to say ‘no,’ but instead, they said I could maintain my VP role and be my own owner at the same time. I had confidence in myself that I could do both.”For Gregory, this new venture provides a chance to bridge the gap between corporate leadership and field operations. “I was working with all these franchisees on a regular basis, and as I continued to do so, I got pulled further and further away from the field,” she said. “The longer I’m out of the field, there is a gap in my knowledge. But now I can really be in the field myself. I’m not just sitting behind a desk. That was a big reason why I signed on to open my own location — I’ll have an inside look at&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration/a-day-in-the-life-of-a-united-water-restoration-group-franchise-owner-2726272#featured">the day-to-day life of franchisees</a>. There are no more excuses on either side. We will have access to see what is happening and give more support to our franchisees.”This move not only fulfills a personal dream for Gregory but also demonstrates her commitment to&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration/how-united-water-restoration-group-supports-franchisees-2724988">the UWRG franchise model.</a> “This has been a dream of mine for a very long time,” she said. “I felt like I needed to prove to myself that I could do this. Those who can,&nbsp;do. Those who can’t,&nbsp;teach. I didn’t want to be a teacher — I wanted to be a doer.”Overall, Gregory believes UWRG stands out from its competitors due to its in-depth understanding of the franchise ownership model and the detailed resources it provides to franchisees.&nbsp;“We have within our process an unbelievable amount of detail and resources that an owner can utilize, but we don’t strangle them with red tape,” she said. “That allows them the ability to stay in business for themselves and do it the way they want to.”Looking ahead, Gregory's goal is to create stability for her own family while also contributing to&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration/united-water-restoration-group-closes-out-first-half-of-2023-strong-doubling-revenue-over-previous-year-2722690">the success of the franchise at large</a>. Ultimately, Gregory's investment in her own franchise territory serves as a powerful endorsement of UWRG's support and partnership approach.“From the outside looking in: What a better stamp of approval than the VP deciding to invest in a franchise herself? It is a testament to the support we offer our franchisees,” Gregory said. “It's not all about the franchisor telling franchisees what to do — it's a true partnership.”For more information on franchising with UWRG, visit:&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">https://1851franchise.com/unitedwaterrestoration</a>

Chrissy Gregory's Dual Role: Vice President and UWRG Franchisee | United Water Restoration

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As UWRG continues to grow and evolve, Chrissy Gregory's new franchise territory will play a pivotal role in testing and refining programs and operations, ensuring the success of franchisees across the system.

This brand page has been paid for by UNITED WATER RESTORATION GROUP. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Why United Water Restoration Group's Vice President Just Became a Franchisee Herself

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<a href="https://uwrgfranchise.com/">United Water Restoration Group</a> ended a strong year on solid footing. The brand expanded its footprint in California and the Midwest, adopted new technology and continued supporting local franchise owners while laying the foundation for a momentous 2026.&nbsp;The launch of a digital marketing dashboard as well as a financial benchmarking platform delivered measurable results in 2025, setting the table for a tech-driven, highly supported franchise system heading into the new year.&nbsp;“Overall, it was a strong year,” said&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration/info">UWRG</a> President&nbsp;<a href="https://www.linkedin.com/in/bob-moore/">Bob Moore</a>. “We added a number of locations, and they’re opening stronger than in the past, which creates significant opportunity moving forward.”<h2>Expanding the Footprint: Midwest Strengthens, California Grows</h2>2025 growth wasn’t focused in a single region, with UWRG focusing on California, the Northeast and Midwest as specific areas of attention this year.A franchise thrives when a strong, dependable system is in place, driven by franchisor support. That support is a priority for UWRG as the new year nears, with a goal of allocating more time to each operator thanks to the promotion of a new franchise business coach.“We’re excited about 2026. We just had an internal promotion for someone to become a franchise business coach. We only had one before, and his time was getting stretched thin as we added more locations. He’s going from trying to support 40-plus locations down to 20. And the other coach will have 20 as well. So, each franchise owner will get a lot more individual attention,” Moore said. “We have a regimented program of what they’ll cover on each monthly visit: basics of the business, reviewing the P&amp;L to ensure we’re on the right track for good financial health, key metrics, people and any other open items.”<h2>New Tools Roll Out: Dashboards and Benchmarking</h2>2025 also marked a significant step forward in terms of system technology. UWRG launched a digital marketing dashboard early in 2025, delivering franchise owners a centralized view of critical metrics, as well as a new financial benchmarking platform.&nbsp;The impact was measurable, delivering consolidation which rendered simpler, more consistent performance management.&nbsp;“The digital marketing dashboards were a huge hit. They put all the digital metrics in one place for our franchises. And even though the industry’s been flat, we did see a jump in our digital leads this year. I think that was attributable to the dashboard and our franchises getting better at managing that part of their business,” Moore said. “The financial performance platform took a while to calibrate. We have that in place now and franchises can take a quick look at their P&amp;L. And with the franchise business coaches making it the first thing we cover in every monthly meeting, it puts front and center our goal: to have healthy, profitable franchises. That’s how we start every meeting.”<h2>A New Job Software Platform—and More AI Ahead</h2>2026 will mark a full transition to Albiware, a new job-management platform that aligns more closely with modern user expectations. UWRG is also continually navigating the brisk onset of tech, further exploring how artificial intelligence can help streamline operations.&nbsp;“We are looking to see how we can leverage AI in our platforms. We’re excited that some of the platforms in our tech stack available to franchises already have that built in,” Moore said. “I think we made some smart choices in terms of partners. We’re excited about that and about other ways we can leverage technology to work more efficiently and stay a step ahead.”<h2>Stronger Foundations, Bigger Opportunities Ahead</h2>While 2025 proved to be a challenging year in the restoration services sector, UWRG persevered. Focused expansion drove growth in California, the Northeast and Midwest while the roll out of new dashboards and financial benchmarking delivered concrete results, shining a light toward a 2026 where further utilization of tech and even greater support of franchise owners will be significant UWRG hallmarks.“We strengthened our footprint in the Midwest with three more locations in Ohio and Michigan. That’s exciting. We have two more franchises coming on board in California. And we’re continuing to get a lot of interest there. Obviously, that’s a huge state, so there’s a lot of opportunity,” Moore said. “I’m excited for our franchises and the support they will receive in 2026 based on the additional investment we made in personnel.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">https://1851franchise.com/unitedwaterrestoration</a>.About United Water Restoration GroupSince 2008, United Water Restoration Group (UWRG) has helped thousands of home and business owners restore properties to pre-loss condition. Through a commitment to excellence and a focus on personal attention, clients’ expectations are exceeded every time, without exception. Today, with a philosophy of hiring the best staff to provide professional restoration services, UWRG has grown to more than 50 locations and maintains a level of customer service rarely seen in the industry. Although UWRG assists those experiencing disasters, this growing, recession-proof industry is also supported by fundamental infrastructure issues like aging systems and reconstruction.&nbsp;The initial investment to open and begin operation ranges from $300,000 - $700,000. For more information on franchising, visit https://uwrgfranchise.com/investment-opportunities/

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Bob Moore, president of United Water Restoration Group, details 2025 franchise growth, new locations, digital tools and expanded coaching, setting up stronger support and innovation for 2026.

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Success in the restoration industry requires more than just technical skill. At&nbsp;<a href="https://uwrgfranchise.com/">United Water Restoration Group</a>, a franchise owner’s ability to combine leadership, problem-solving and a genuine desire to help clients can make all the difference between a thriving business and one that struggles.&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration/info">UWRG</a> has built a reputation by partnering with franchise owners at the local level who share its commitment to excellence, integrity and community impact. In doing so, the franchisor has built a system where motivated entrepreneurs can grow recession-resistant businesses while making a tangible difference in their communities.Resourcefulness sits near the top of the list of qualities UWRG looks for in potential franchise owners. Franchise owners encounter unpredictable situations on a daily basis. From water damage emergencies to scheduling crises, the key is often to expect the unexpected. As a result, the best operators are those who can navigate stressful challenges creatively without losing their composure.&nbsp;“As a small business owner, you’re hit with lots of problems. Sometimes a bunch in a row,” said&nbsp;<a href="https://www.linkedin.com/in/bob-moore/">Bob Moore</a>, president of UWRG. “Your ability to be resourceful, find creative solutions, keep your head up and keep moving forward is huge.”&nbsp;<h2>Leadership and the Ability to Scale</h2>Organization and leadership skills are both critical when it comes to scaling franchise operations. In the earliest days of any business, franchise owners tend to handle a lot of different business elements themselves. From marketing and sales to hands-on restoration work, it’s important to wear a lot of hats because growth requires the ability to recruit, train and motivate team members.&nbsp;“Part of it is being able to sell people on the vision,” Moore said. “‘We’re small now. But we’re going to build a much larger organization. So, come along for the journey. Because there’s opportunity for growth and advancement.’”<h2>A Service-Focused Mindset</h2>Founded in 2008, UWRG has built and tweaked its system and model for nearly two decades. At the heart of that model lies one very simple but crucial element: service.&nbsp;Most of its work involves residential properties, so customers are often dealing with one of the most stressful moments of their lives. A successful franchise owner needs to approach those situations with a service-oriented mindset. In these moments, it’s important to try to view revenue as the byproduct of genuinely helping people restore their homes.&nbsp;“For most people, the home is the largest investment they’ve made. So, when something bad happens, they call us,” Moore said. “Our top franchise owners can sense that and want to help people feel whole again. They want to help them restore that large investment.”<h2>Coachable and Open to Innovation</h2>Being coachable and willing to learn from corporate training, peers and the franchise system itself sets high-performing franchise owners apart. By adopting best practices and exploring new tools, including emerging technologies like AI, even those with industry experience can benefit. An openness to continually improving can help franchise operators at the local level stay competitive while contributing innovative ideas more broadly.UWRG encourages franchise owners to innovate within the framework of national branding and operational guidelines. Creative problem-solving is valued and often adopted systemwide when proven effective.&nbsp;Franchise owners who can balance adherence to the brand with thoughtful innovation can help shape the way the business operates regardless of market.<h2>Prepare for a Challenge</h2>Getting any new business off the ground can be a challenge, especially early on. As with most new businesses, running a UWRG franchise can be demanding. Emergency services operate around the clock, requiring both flexibility and commitment. Therefore, research and preparation are essential for anyone considering joining the network. But the UWRG franchise model offers a unique advantage: the independence of entrepreneurship paired with extensive support.“Over time, it gets easier and better,” Moore said. “But it requires a fair amount of work in the beginning.”<h2>The Franchise Owner Who Thrives</h2>The combination of resourcefulness, leadership, empathy and a willingness to learn defines the type of entrepreneur who will thrive within United Water Restoration Group. For those ready to embrace the challenges and rewards of the restoration business, the franchisor offers a proven system ready to help build a resilient, service-oriented business capable of making a meaningful impact at the local level.“Success lies on the other side of hard work, determination and consistent effort toward a clear goal,” Moore said. “I love the franchise business model. You can be in business&nbsp;for&nbsp;yourself, but not&nbsp;by&nbsp;yourself. You always have support and you always have someone you can call for advice or solutions to a problem.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">https://1851franchise.com/unitedwaterrestoration</a>.About United Water Restoration GroupSince 2008, United Water Restoration Group (UWRG) has helped thousands of home and business owners restore properties to pre-loss condition. Through a commitment to excellence and a focus on personal attention, clients’ expectations are exceeded every time, without exception. Today, with a philosophy of hiring the best staff to provide professional restoration services, UWRG has grown to more than 50 locations and maintains a level of customer service rarely seen in the industry. Although UWRG assists those experiencing disasters, this growing, recession-proof industry is also supported by fundamental infrastructure issues like aging systems and reconstruction.&nbsp;The initial investment to open and begin operation ranges from $300,000 to $700,000. For more information on franchising, visit&nbsp;<a href="https://uwrgfranchise.com/investment-opportunities/">https://uwrgfranchise.com/investment-opportunities/</a>.

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Restoration takes a particular mindset. United Water Restoration Group President Bob Moore shares key qualities franchise owners need to thrive in a service-focused, high-demand restoration industry.

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Why United Water Restoration Group's Vice President Just Became a Franchisee Herself

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