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USA Insulation Brings Proprietary Insulation Technique to Threshold Brands’ Diverse Home Services Profile

The family-grown insulation brand brings years of experience, proprietary methods,and yet another home service offering to the Threshold group of franchises.

By Morgan Wood1851 Franchise Contributor
SPONSOREDUpdated 1:13PM 05/05/22

USA Insulation, the 85+unit residential insulation franchise under the Threshold Brands umbrella has experienced remarkable success for almost four decades and is now looking to expand even further in 2022. 

“The operations are so well refined — this company was designed to scale,” said Patrick PitroneUSA Insulation brand president. “It didn’t take much research to see just how great the demand for a service like ours was in markets across the country.” As the housing market continues to operate at an elevated level and there remains a hefty number of older homes across the nation, the opportunity that lies within a USA Insulation franchise is impressive.

Why USA Insulation?

With almost four decades of business under its belt, USA Insulation has had plenty of time to perfect its business model and grow to be one of the premier residential retrofit insulation companies in the U.S.

Now, the brand has created an in-demand service with incredible scalability; franchisees are poised for success, whether they are looking to own and operate a single franchise or are interested in expanding to multiple units.

Each franchisee receives comprehensive training on sales tactics, product knowledge and installation at the Franchise Support Center and within their local market. This combination of classroom and hands-on learning works to ensure owners have both the theoretical and practical knowledge and skills necessary to succeed.

“USA Insulation grew up as a family business, and that’s something that’s very important to us,” Pitron said. “That’s a critical part of our core values and culture: we are inclusive and thoughtful, and we make decisions for the brand as a family, and that includes our franchisees. We believe that if you want to go fast, you should go alone. If you want to go far, go together. We are in this to go far, and that means treating our franchisees like family.”

Investment Opportunities With The Brand

The initial investment to begin operating a USA Insulation business ranges from $271,000 to $399,500. USA Insulation’s relatively low-cost property and build-out costs leave franchisees with more budgetary flexibility to invest in marketing, operations and equipment that will empower them to start strong and grow quickly.

USA Insulation positions its business owners in a unique way within the growing insulation market. While the North America building thermal insulation market was valued at an estimated $11.13 billion in 2019 and is expected to expand at a compound annual growth rate of 2.7% from 2020 to 2027, USA Insulation’s proprietary wall injection method allows owners to offer products and services not available anywhere else!

USA Premium® Wall Foam can be installed from the outside and is often used to retrofit existing structures. The foam has a high R-value, or thermal resistance, making it more efficient than other insulation options. It is also eco-friendly, improves indoor air quality and provides protection against fire and smoke.

As homeowners continue to upgrade and remodel their homes, 37% reported plans to make changes that will impact energy efficiency. Insulation’s impact on home comfort, energy usage and even property value will continue to draw homeowners in, whether they are looking to sell, decrease electricity bills or start to be a bit more environmentally friendly.

Are You A Good Fit?

USA Insulation looks to sales-driven individuals with strong operational experience for new franchise opportunities. With the drive to build and grow a franchise from the ground up, new owners can apply their passion to the brand’s proven systems and strategies. Those who have previously worked in the home-services industry are often well prepared to succeed with USA Insulation as well.

Because the brand works to maintain a family atmosphere and shared commitment to growth, it looks to add owners who are passionate about growing a business to lead within their community, detail-oriented and willing to leverage data for performance improvements and big picture thinkers who look ahead to steady, long-term growth.

USA Insulation Looks To Expand Nationwide

In March of 2021, USA Insulation joined multi-brand home services franchisor, Threshold Brands. “Threshold offers us the ability to leverage the knowledge, best practices and resources of eight brands, all of which are succeeding in different segments of the same industry we are in, and it has given our franchise owners incredible new growth opportunities,” said Pitrone.

Now, with the backing of Threshold and a proven franchise model, USA Insulation is looking to grow by at least 30% by the end of the year. As a result, it is looking for qualified franchise partners to aid in expansion to key markets across the country, including Omaha, Nebraska; Miami, Florida; Dallas, Texas; Kansas City, Missouri; Harrisburg, Pennsylvania and more.

For more information about franchising with USA Insulation visit: https://www.usainsulationfranchise.com/. 

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