1851

The latest research from Socialbakers&nbsp;has revealed interesting results about the difference between interactions on Facebook and Instagram. According to a <a href="https://venturebeat.com/2017/05/19/instagram-gives-brands-and-celebrities-up-to-400-more-engagement-than-facebook-according-to-socialbakers/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=venturebeat-instagram-gives-brands-and-celebrities-up-to-400-more-engagement-than-facebook-12261" target="_blank" rel="nofollow" target="_blank">recent VentureBeat article</a>, after looking at 144 billion engagements on the platforms, significant differences were found in participation rates for brands, celebrities, media, entertainment and community accounts.

As no surprise, Facebook content and interaction is news-heavy, with media accounts receiving the most interaction. A more surprising result reported was that brands see very little engagement on Facebook, between 10 and 12 times worse than media focused accounts.

On the other hand, Instagram showed very different results with media accounts coming in last for engagements on the platform. Celebrities take first place by far, while brands also do much better with four times the engagement they are getting on Facebook.

<a href="https://venturebeat.com/2017/05/19/instagram-gives-brands-and-celebrities-up-to-400-more-engagement-than-facebook-according-to-socialbakers/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=venturebeat-instagram-gives-brands-and-celebrities-up-to-400-more-engagement-than-facebook-12261" target="_blank" rel="nofollow" target="_blank">Click here</a> to read the full article.

Instagram and facebook engagement for brands

VentureBeat: Instagram Gives Brands and Celebrities Up to 400% More Engagement Than Facebook

1851 Franchise

Brands fare poorly on Facebook but excel on Instagram when it comes to engagement according to new research.

venturebeat-instagram-gives-brands-and-celebrities-up-to-400-more-engagement-than-facebook

Caring Transitions

Caring Transitions: A Recession-Resistant Franchise Opportunity for Entrepreneurs

caring-transitions-a-recession-resistant-franchise-opportunity-for-entrepreneurs

Minuteman Press International

L-R: Bob Titus (CEO), Eric Shank (Catonsville, MD), Bob Heimbuch (RVP), and Nick Titus (President).

Minuteman Press Franchise Owner Eric Shank Recognized at World Expo

minuteman-press-franchise-owner-eric-shank-earns-standing-ovation-at-world-expo-for-growth-in-catonsville-md

Melting Pot

Melting Pot Expands Its Flavor Story With Seasonal Menus and Retail Line

seasonal-menu-retail-innovation

Griswold

How Griswold Honors Veterans Through Care, Employment Opportunities and Franchise Ownership

how-griswold-honors-veterans-through-care-employment-opportunities-and-franchise-ownership

Sola Salons

Photo of exterior of Sola Salons location with brick front and blue sign

Why This Former Silicon Valley Engineer Invested in Sola Salons

silicon-valley-engineer-franchisee

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Crunch Fitness Franchise - Sixth Street Minority Stake - CR Fitness - 1851 Franchise

Sixth Street Takes Minority Stake in CR Fitness, the Largest Crunch Fitness Franchisee

cr-fitness-crunch-fitness-sixth-street-investment

houses, Why Top Franchises of 2025 Outperform Independent Businesses

Why the Top Franchises of 2025 Outperform Independent Businesses

how-franchises-outperform-independent-business-2025-tech-data

Photo of Happinest Brands teams standing together in front of branded vehicles

Happinest Brands Continues Strong 2025 Trajectory With Major Q3 Growth and Strategic Wins

happinest-brands-q3-franchise-growth

Franchise Owners Step Up To Support Communities During Government Shutdown - 1851 Franchise

Franchise Owners Step Up To Support Communities During Government Shutdown

franchise-community-support-shutdown

Slim Chickens Opens R&D Center at World Headquarters To Drive Menu Innovation

slim-chickens-rd-center-fayetteville

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

VentureBeat: Instagram Gives Brands and Celebrities Up to 400% More Engagement Than Facebook

MORE STORIES LIKE THIS