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The latest research from Socialbakers&nbsp;has revealed interesting results about the difference between interactions on Facebook and Instagram. According to a <a href="https://venturebeat.com/2017/05/19/instagram-gives-brands-and-celebrities-up-to-400-more-engagement-than-facebook-according-to-socialbakers/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=venturebeat-instagram-gives-brands-and-celebrities-up-to-400-more-engagement-than-facebook-12261" target="_blank" rel="nofollow" target="_blank">recent VentureBeat article</a>, after looking at 144 billion engagements on the platforms, significant differences were found in participation rates for brands, celebrities, media, entertainment and community accounts.

As no surprise, Facebook content and interaction is news-heavy, with media accounts receiving the most interaction. A more surprising result reported was that brands see very little engagement on Facebook, between 10 and 12 times worse than media focused accounts.

On the other hand, Instagram showed very different results with media accounts coming in last for engagements on the platform. Celebrities take first place by far, while brands also do much better with four times the engagement they are getting on Facebook.

<a href="https://venturebeat.com/2017/05/19/instagram-gives-brands-and-celebrities-up-to-400-more-engagement-than-facebook-according-to-socialbakers/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=venturebeat-instagram-gives-brands-and-celebrities-up-to-400-more-engagement-than-facebook-12261" target="_blank" rel="nofollow" target="_blank">Click here</a> to read the full article.

Instagram and facebook engagement for brands

VentureBeat: Instagram Gives Brands and Celebrities Up to 400% More Engagement Than Facebook

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Brands fare poorly on Facebook but excel on Instagram when it comes to engagement according to new research.

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Wild Bill's Craft Beverage Company

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Wild Bill’s Caps a Transformational 2025 With Market Expansion, Product Innovation and Franchise Momentum

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Express Employment Professionals

Express Employment Professionals - End of Year Wrap 2025 - 1851 Franchise

Express Employment Professionals Celebrates a Year of Growth, Adding 38 New Owners to Its System 

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Minuteman Press franchise, Lansing, MI. Pictured L-R: Paul, Val, Cary, Lyle, and Greg.

Minuteman Press Franchise in Lansing, MI Passes Torch to New Ownership

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Why Sofia Bongard Chose a BooXkeeping Franchise Over Going Solo - 1851 Franchise

Why This San Diego Bookkeeper Chose BooXkeeping, a Bookkeeping Franchise Over Going Solo

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New U Women's Clinic & Aesthetics

image of New U Women’s Clinic & Aesthetics employees and franchise

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VentureBeat: Instagram Gives Brands and Celebrities Up to 400% More Engagement Than Facebook

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