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Franchise Opportunity Deep Dive: A quick-lube and preventive vehicle maintenance franchise offering fast oil changes, battery services, fuel system treatments and other light automotive services.
Victory Lane Quick Oil Change is an automotive service franchise focused on fast, professional and convenient preventive maintenance. The brand offers oil changes, fuel system treatments, battery testing and replacement, wiper blade replacement and fleet services, allowing customers to take care of routine vehicle needs without an appointment.
Victory Lane Quick Oil Change began as Pit Stop Quick Lube in Ann Arbor, Michigan, in 1980. The brand was founded by Derrick and Jane Oxender and began franchising in 1986, officially becoming Victory Lane Quick Oil Change. In 2014, Justin Cialella and Lauren Cialella acquired the company after operating 10 Victory Lane locations in Southeast Michigan.
Mission: Victory Lane’s mission is to provide fast, high-quality oil change services at a fair price in a clean, safe and professional environment.
Vision: Victory Lane’s vision is to continue growing through a steady, franchise-focused model while maintaining consistent service, strong customer relationships and long-term brand stability.
Victory Lane says it is expanding across nine states and growing. Prospective franchisees can request a franchise packet through the brand’s franchise website to learn more about available markets.
Initial Costs: The estimated initial investment required to begin operation of a Victory Lane Quick Oil Change franchise ranges from $235,400 to $785,500 for a new unit and $140,900 to $321,000 for a conversion unit. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:
Type of Expenditure | Single Unit | Conversion Unit | ||
Min | Max | Min | Max | |
| Initial Franchise Fee | $49,500 | $49,500 | $25,000 | $25,000 |
| Store Opening Assistance & Construction Management Fee | $25,000 | $50,000 | $0 | $10,000 |
| Leasehold Improvements & Lease Payments | $50,000 | $275,000 | $30,000 | $50,000 |
| Architectural & Engineering Fees | $0 | $100,000 | - | - |
| Initial Training — Travel, Lodging & Expenses | $2,500 | $10,000 | $2,500 | $10,000 |
| Opening Team Expenses | $1,500 | $15,000 | $1,500 | $15,000 |
| Furniture, Fixtures & Equipment | $0 | $75,000 | $0 | $5,000 |
| Computer System | $10,000 | $20,000 | $0 | $20,000 |
| Initial Inventory & Supplies | $15,000 | $35,000 | $1,000 | $35,000 |
| Grand Opening Event & Marketing | $15,400 | $26,000 | $15,400 | $26,000 |
| Site Selection Fee | $0 | $5,000 | - | - |
| Additional Funds (3 Months) | $66,500 | $125,000 | $65,500 | $125,000 |
Initial Franchise Fee: The standard initial franchise fee is $49,500 per Victory Lane Center, due upon signing the franchise agreement.
Victory Lane offers several discounted franchise fee programs:
Ongoing Fees: According to the 2026 FDD, Victory Lane Quick Oil Change franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty | 6% of gross sales/week |
| System Development | Up to 3% of gross sales/week |
| Business Management Fee | Up to 10% of gross sales or $5,000/month |
ROI Potential: According to the 2026 FDD, the eight franchised locations and 25 affiliate-owned locations operating for the entirety of 2025 reported the following gross sales:
| Locations | Average | Median | High | Low |
| Franchised (8) | $801,036 | $815,951 | $1,454,122 | $590,542 |
| Affiliate-Owned (25) | $651,956 | $572,036 | $1,375,594 | $300,105 |
| Total (33) | $709,915 | $630,103 | $1,454,122 | $300,105 |
Victory Lane provides franchisees with a roadmap for opening and operating a location. Support includes guidance through the franchise process, operational planning, training and education through Victory Lane University.
Victory Lane University is the brand’s structured training program for new owners. The program covers operations, customer service, business management, hands-on learning, ongoing education and leadership development.
Victory Lane franchisees receive operational guidance, marketing expertise and ongoing support from the brand’s team. The company emphasizes helping franchisees manage day-to-day challenges, build strong customer service habits and grow in a stable, sustainable way.
Victory Lane provides franchisees with business tools and operating systems designed to support quick-lube operations, though specific technology details should be confirmed directly with the franchisor.
Victory Lane is best suited for franchisees who are interested in the automotive services industry, enjoy customer-facing operations and are comfortable leading a team in a fast-paced service environment.
Victory Lane is not a home-based franchise. The model requires a physical quick-lube location and a team of technicians. Semi-absentee or passive ownership may be available, but prospective franchisees should confirm this directly with the brand.
Victory Lane does not offer direct or indirect financing for franchisees.
The U.S. oil change service market remains a large and steady segment of the automotive service industry, valued at $8.11 billion in 2024 and projected to grow at a 5.9% compound annual growth rate from 2025 to 2030, reaching $11.31 billion by 2030.
Demand is supported by vehicle ownership, older vehicles staying on the road longer, increased use of synthetic oils and the continued need for preventive maintenance. While electric vehicles may reduce long-term oil change demand, hybrid and internal combustion vehicles continue to require regular engine maintenance.
Victory Lane competes in a crowded quick-lube category, but the brand stands out through its long operating history, franchise experience, no-appointment model and focus on steady growth. Primary competitors include Valvoline Instant Oil Change, Take 5 Oil Change, Jiffy Lube, Strickland Brothers, Express Oil Change & Tire Engineers and Meineke.
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