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In 2017, users in the U.S. spent on average 14 hours per month on Facebook, according to <a href="https://www.activate.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=what-could-facebooks-26-dip-in-usage-mean-for-franchising-2711416#insights" target="_blank" rel="nofollow">Activate Consulting’s Technology &amp; Media Outlook 2020</a> as reported by <a href="https://www.fastcompany.com/90420779/report-facebook-usage-drops-a-stunning-26-since-2017?utm_source=1851franchise.com&utm_medium=article&utm_campaign=what-could-facebooks-26-dip-in-usage-mean-for-franchising-2711416" target="_blank" rel="nofollow">Fast Company.</a> In just two years, that number has fallen 26%, to only nine hours. This data was revealed by Activate CEO Michael Wolf at <a href="https://techlive.wsj.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=what-could-facebooks-26-dip-in-usage-mean-for-franchising-2711416" target="_blank" rel="nofollow">the Wall Street Journal’s Tech Live conference</a>.&nbsp;Facebook’s dip in usage could be due to several factors. For one, younger users have gravitated toward websites like Instagram, Snapchat and the breakout platform TikTok—the <a href="https://www.bbc.com/news/technology-49156579?utm_source=1851franchise.com&utm_medium=article&utm_campaign=what-could-facebooks-26-dip-in-usage-mean-for-franchising-2711416" target="_blank" rel="nofollow">fastest-growing social media app</a> in recent years. Facebook CEO Mark Zuckerburg has also come under fire for <a href="https://www.nytimes.com/2018/09/28/technology/facebook-hack-data-breach.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=what-could-facebooks-26-dip-in-usage-mean-for-franchising-2711416" target="_blank" rel="nofollow">privacy breaches</a>, <a href="https://www.bbc.com/news/technology-46618582?utm_source=1851franchise.com&utm_medium=article&utm_campaign=what-could-facebooks-26-dip-in-usage-mean-for-franchising-2711416" target="_blank" rel="nofollow">selling consumer data</a> and most recently making the decision to <a href="https://www.nytimes.com/2019/10/17/business/zuckerberg-facebook-free-speech.html?module=inline&utm_source=1851franchise.com&utm_medium=article&utm_campaign=what-could-facebooks-26-dip-in-usage-mean-for-franchising-2711416" target="_blank" rel="nofollow">not fact-check political ads that are run on the site</a>.&nbsp;&nbsp;Facebook is still the largest player among social media networks, with a whopping 2 billion users, but this sharp decline in actual usage could mean a lot to advertisers and franchise development teams across industries. Several years ago, Facebook was considered a <a href="https://1851franchise.com/why-facebook-is-one-of-your-most-important-franchise-recruitment-tools-5015">premier recruitment tool</a> for franchisors. Even today, the platform <a href="https://1851franchise.com/sorry-tiktok-facebook-is-still-the-king-of-marketing-2710754#most-recent">still reigns supreme as the leader in social media advertising</a>, but those in the franchise industry may want to consider other, more niche social media avenues as potential avenues for marketing going forward.&nbsp;Read the full story in Fast Company <a href="https://www.fastcompany.com/90420779/report-facebook-usage-drops-a-stunning-26-since-2017?utm_source=1851franchise.com&utm_medium=article&utm_campaign=what-could-facebooks-26-dip-in-usage-mean-for-franchising-2711416" target="_blank" rel="nofollow">here</a>.

What Could Facebook’s 26% Dip in Usage Mean for Franchising?

1851 Franchise

Franchising, which often relies on hyper-local advertising and community engagement to boost business, could soon be feeling the impact of Facebook’s decline.


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TruBlue’s Home Maintenance Plans: Peace of Mind for Homeowners

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Caring Transitions Targets Peoria, Illinois, for Franchise Growth

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What Could Facebook’s 26% Dip in Usage Mean for Franchising?

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