1851

Franchise brokers are key players in the industry, working to both support prospective franchisees in finding great-fit investment opportunities while driving franchisors’ growth forward in a meaningful way.Depending on the broker’s arrangement, they may work directly with the franchisor or take on individual clients. Either way, the end goal is the same — to facilitate a strong match between a franchisee and a franchisor.Market and Client ResearchData collection is at the heart of franchise brokers’ jobs as it equips them to approach the matching process in an even more informed way. Brokers do multiple types of research.Market research allows the broker to understand the available franchise opportunities in the local area, the history of each brand and the strength of each model. This is important as it informs brokers’ evaluations of the concept and whether they feel confident recommending the opportunity to clients.Market and franchisor-specific data must be juxtaposed with each client’s unique interests, needs, prior experiences and long-term goals.&nbsp;Some important considerations include&nbsp;<ul><li>the client’s interest in working from home</li><li>working in a customer-service-heavy role</li><li>making millions of dollars versus simply creating a stable income</li><li>being involved in the business or spending more time working on the business</li><li>any specific industry preferences and financial constraints</li></ul>Sometimes, brokers will provide a personality test of sorts or questionnaire to collect as much information as possible about the prospective franchisee. After collecting and analyzing this information, the broker can begin to narrow the playing field and present specific franchise opportunities.Facilitating the Execution of the Franchise AgreementOnce the broker and the client have worked together and chosen a specific opportunity, the broker can continue to serve as a trusted resource for the franchisee as they navigate additional due diligence, talks with the franchisor and other necessary paperwork.This can be especially helpful for newer franchise owners who have less experience with the franchise agreement process.Industry ConnectionsFranchise brokers also bring a wealth of knowledge to the process. Throughout the franchise agreement stage and once the agreement has been signed, the franchise broker can continue to serve as a helpful contact.&nbsp;Many brokers have strong industry connections and can support the franchisee in being successful in their new business. With connections to franchise attorneys, accountants and real estate professionals, brokers can pull from their own contacts to continue supporting the franchisee, even when the franchisee has moved beyond the part of the process that brokers can be directly involved in.Why You Might Look Into Working With a Franchise BrokerWith all of their knowledge and connections, brokers truly can serve as an invaluable resource to those seeking their perfect franchise opportunity.&nbsp;Oftentimes, brokers’ services are free; they are paid a percentage of the franchise fee as outlined in other franchise documents. This does not change the cost of the franchise for the prospective franchisee but rather is a commission paid by the franchisor to reward the broker’s identification of a great fit to expand the system.A high-quality broker should also never pressure their clients. As a neutral third party, brokers should genuinely have their clients’ best interests at heart and do well to take the necessary time and consideration to match the client with an opportunity that they are completely comfortable with and confident in.

What Does a Franchise Broker Do?

1851 Franchise

Franchise brokers help to match prospective franchisees with opportunities that align with their skills, goals and lifestyle.

what-does-a-franchise-broker-do

TruBlue Home Service Ally

Franchising vs. Starting From Scratch: Why TruBlue Home Service Ally Is the Smart Choice

franchising-vs-starting-from-scratch-why-trublue-home-service-ally-is-the-smart-choice

Beansquad

How BeanSquad Elevates Financial Management for Hammer & Nails Franchisees

how-beansquad-elevates-financial-management-for-hammer-nails-franchisees

Express Employment Professionals

Why Pennsylvania Is an Ideal State for Express Employment Professionals Franchise Growth

why-pennsylvania-is-an-ideal-state-for-express-employment-professionals-franchise-growth

Children's Lighthouse

How Much Can You Make as a Children's Lighthouse Franchisee? Unveiling the Revised Item 19

how-much-can-you-make-as-a-childrens-lighthouse-franchisee-unveiling-the-revised-item-19

Voodoo Brewing Co.

Why the Voodoo Brewing Co. Franchise Model Enhances Local Connection Despite Brewing Off-Site

why-the-voodoo-brewing-co-franchise-model-enhances-local-connection-despite-brewing-off-site

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

CFOs See Recession as Likely in ’25; Why Now Is the Time To Water the Franchise Buyer Seeds

cfos-see-recession-as-likely-in-25-why-now-is-the-time-to-water-the-franchise-buyer-seeds

Ellie Mental Health Franchisee Backlash - Alleged Misrepresentations - 1851 Franchise

Ellie Mental Health Faces Franchisee Backlash Over Alleged Misrepresentations

ellie-mental-health-franchisee-backlash

Tariff Tensions Threaten U.S. Restaurants with Rising Costs and Supply Chain Disruptions

tariff-tensions-threaten-us-restaurants-with-rising-costs-and-supply-chain-disruptions

Roof Scientist Launches Franchise Opportunity, Revolutionizing Roof Preservation with Innovative Technology

roof-scientist-launches-franchise-opportunity-revolutionizing-roof-preservation-with-innovative-technology

Restaurant Business: How McDonald's Is Restructuring To Compete With Specialized Chains

restaurant-business-how-mcdonalds-is-restructuring-to-compete-with-specialized-chains

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025 - 1851 Franchise

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

paris-baguette-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

Photo of a basket of chicken wings with dipping sauce and celery

RestaurantNews: Franchisees File Comprehensive Legal Complaint Against Hurricane AMT

restaurantnews-franchisees-file-comprehensive-legal-complaint-against-hurricane-amt

Design with hundred dollar bill and orange "recession" banner across the middle

ABC News: Recession Risks Are Rising, Economists Say. Here’s What to Know.

recession-risks-impact-economy-franchise-world

1851 Agg - McDonald's Sales Decline Expansion Continues - 1851 Franchise

McDonald’s Franchisees Feel the Pressure as Sales Decline and Expansion Continues

mcdonalds-franchisees-feel-the-pressure-as-sales-decline-and-expansion-continues

Florida Franchisee Reflects on Success and Growth with Sylvan Learning

florida-franchisee-reflects-on-success-and-growth-with-sylvan-learning

The Top Quick Service Restaurant Franchises for 2025

the-top-quick-service-restaurant-franchises

Top 25 Emerging Restaurant Franchises - 1851 Franchise

Top 25 Emerging Restaurant Concepts to Consider in 2025

top-emerging-restaurant-concepts-to-consider

Franchisee spotlight featuring Ian and Dick Rydholm with gradient blue background and Sylvan logo

Ian and Dick Rydholm Celebrate 30 Years of Transforming Lives Through Sylvan Learning in El Paso, Texas

ian-and-dick-rydholm-celebrate-30-years-of-transforming-lives-through-sylvan

Lindora’s New President Discusses Franchise Growth and the Future of Health and Wellness

lindoras-new-president-discusses-franchise-growth-and-the-future-of-health-and-wellness

What Does a Franchise Broker Do?

MORE STORIES LIKE THIS