1851

Franchise brokers are key players in the industry, working to both support prospective franchisees in finding great-fit investment opportunities while driving franchisors’ growth forward in a meaningful way.Depending on the broker’s arrangement, they may work directly with the franchisor or take on individual clients. Either way, the end goal is the same — to facilitate a strong match between a franchisee and a franchisor.Market and Client ResearchData collection is at the heart of franchise brokers’ jobs as it equips them to approach the matching process in an even more informed way. Brokers do multiple types of research.Market research allows the broker to understand the available franchise opportunities in the local area, the history of each brand and the strength of each model. This is important as it informs brokers’ evaluations of the concept and whether they feel confident recommending the opportunity to clients.Market and franchisor-specific data must be juxtaposed with each client’s unique interests, needs, prior experiences and long-term goals.&nbsp;Some important considerations include&nbsp;<ul><li>the client’s interest in working from home</li><li>working in a customer-service-heavy role</li><li>making millions of dollars versus simply creating a stable income</li><li>being involved in the business or spending more time working on the business</li><li>any specific industry preferences and financial constraints</li></ul>Sometimes, brokers will provide a personality test of sorts or questionnaire to collect as much information as possible about the prospective franchisee. After collecting and analyzing this information, the broker can begin to narrow the playing field and present specific franchise opportunities.Facilitating the Execution of the Franchise AgreementOnce the broker and the client have worked together and chosen a specific opportunity, the broker can continue to serve as a trusted resource for the franchisee as they navigate additional due diligence, talks with the franchisor and other necessary paperwork.This can be especially helpful for newer franchise owners who have less experience with the franchise agreement process.Industry ConnectionsFranchise brokers also bring a wealth of knowledge to the process. Throughout the franchise agreement stage and once the agreement has been signed, the franchise broker can continue to serve as a helpful contact.&nbsp;Many brokers have strong industry connections and can support the franchisee in being successful in their new business. With connections to franchise attorneys, accountants and real estate professionals, brokers can pull from their own contacts to continue supporting the franchisee, even when the franchisee has moved beyond the part of the process that brokers can be directly involved in.Why You Might Look Into Working With a Franchise BrokerWith all of their knowledge and connections, brokers truly can serve as an invaluable resource to those seeking their perfect franchise opportunity.&nbsp;Oftentimes, brokers’ services are free; they are paid a percentage of the franchise fee as outlined in other franchise documents. This does not change the cost of the franchise for the prospective franchisee but rather is a commission paid by the franchisor to reward the broker’s identification of a great fit to expand the system.A high-quality broker should also never pressure their clients. As a neutral third party, brokers should genuinely have their clients’ best interests at heart and do well to take the necessary time and consideration to match the client with an opportunity that they are completely comfortable with and confident in.

What Does a Franchise Broker Do?

1851 Franchise

Franchise brokers help to match prospective franchisees with opportunities that align with their skills, goals and lifestyle.

what-does-a-franchise-broker-do

Spadea Lignana Franchise Attorneys

Spadea Lignana - La Bottega - Client Spotlight - 1851 Franchise

How Giuseppe Ruta Built La Bottega From a “Hole-in-the-Wall” to a Thriving Franchise With Help From Spadea Lignana

la-bottega-franchise-spadea-lignana

Woodhouse Spas

Photo of exterior of Woodhouse Spa location

What Should I Expect When Opening My Woodhouse Spa Franchise?

opening-woodhouse-spa-franchise-support

Fresh Coat

Photo of two Fresh Coat vans parked outside a building

Scaling With Fresh Coat Painters: Insights and Tips From the Field

fresh-coat-painters-franchise-scaling-tips

Pigtails & Crewcuts

A Business That Fills Your Heart: Why Pigtails & Crewcuts Franchisees Say It’s More Than a Career

a-business-that-fills-your-heart-why-pigtails-crewcuts-franchisees-say-its-more-than-a-career

Caring Transitions

Why Consider a Corporate Career Change? Find Meaningful Work Helping Others With Caring Transitions

why-consider-a-corporate-career-change-find-meaningful-work-helping-others-with-caring-transitions

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

U.S. Budget Deficit Rises as Tariff Revenues Increase — Potential Considerations for Franchising

us-budget-deficit-rises-as-tariff-revenues-increase-potential-considerations-for-franchising

Dickey's Franchisee Backlash - Lawsuits - Disputes - 1851 Franchise

Texas-Based Dickey’s Barbecue Pit Grapples with Franchisee Backlash

dickeys-barbecue-pit-franchisee-lawsuits

Design with person in blazer, with laptop, holding sign that reads "LOOKING FOR A JOB"

Uptick in Jobless Claims Points to Continued Instability in Labor Market

jobless-claims-franchise-growth

Extraordinary Brands Acquires CycleBar and Rumble, Shaking Up Boutique Fitness Franchising

extraordinary-brands-cyclebar-rumble-boxing-acquisition

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

graphic for a spotlight from 1851 franchise featuring Kevin Rarick from caring transitions

What Does a Franchise Broker Do?

MORE STORIES LIKE THIS