What Email etiquette means for businesses

In the digital age, most business interaction takes place electronically. However, even in a fast-paced environment, it’s important to maintain certain etiquette rules.

“Email is often the first impression that others get of you,” etiquette expert Jacqueline Whitmore told The Wall Street Journal.

Whitmore advises business leaders to be more formal when writing an email and include a greeting. Since business owners are usually busy, an email should be short, thoughtful and as direct as possible.

“I always keep my sentences very short,” Whitmore said. “People have hundreds of emails to answer in a day. The chances that somebody will respond increase when the email is shorter.”

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

What Email etiquette means for businesses

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