1851

In early November, I flew from Chicago to Sunny Isles Beach, Florida, to attend <a href="https://greenhomesolutionsfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=what-i-learned-attending-the-green-home-solutions-convention-2708717" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Green Home Solutions&rsquo;</a> annual conference. As an outsider, I wasn&rsquo;t sure what to expect from the clean air and mold remediation service brand&rsquo;s convention. I&rsquo;d been to plenty of client conferences before, so I surmised the three-day event would have a similar structure to what I was accustomed to. What I didn&rsquo;t expect, however, was the amount of insight I&rsquo;d gain into the innovative brand&rsquo;s vision and people.

As a public relations professional who works with <a href="https://1851franchise.com/greenhomesolutions/" style="text-decoration-line:none" target="_blank">Green Home Solutions</a> to gain media coverage for its franchisees in their local markets, I was familiar with the brand&#39;s franchise model and service offering on the surface level. In between the usual networking and social events, though, I was given a much more in-depth look into Green Home Solutions expertise in the field of mold remediation and heard from key members of the leadership team about the brand&rsquo;s vision for the future. 

<a href="https://1851franchise.com/greenhomesolutions/executive.html" target="_blank">Green Home Solutions founder and Chief Culture Officer Russ Weldon </a>has a knack for capitalizing on emerging industries. Believing the wireless industry was about to blow up, Weldon founded The Car Phone Store, the brand that eventually became Wireless Zone, in 1988. At the time he sold Wireless Zone in 2012, the band was generating $500 million in annual revenue. Following this immense business success, Weldon&rsquo;s entrepreneurial spirit led him to found Green Home Solutions in the emerging environmental products and services industry in 2014.

In the years since its founding, Green Home Solutions has grown to more than 170 units across the nation, bringing its life-changing proprietary services to myriad residential and commercial clients, including those in the home industry and functional medicine. The brand has built a strong base of passionate franchisees who have done amazing work to grow their businesses into successful enterprises thanks to a shared commitment to brand vision. As a testament to Weldon&rsquo;s vision and cohesive business model, Green Home Solutions sold 30 new territories with 70% of those units purchased by existing franchisees. 

As Weldon passionately spoke about where he hopes Green Home Solutions is headed, his excitement was contagious. This was particularly evident as he announced the brand&rsquo;s partnership with Habitat For Humanity, a national brand with name recognition&nbsp;akin to Starbucks, he said. His sentiment was echoed among other members of the brand&rsquo;s leadership team as well. 

&ldquo;We view our new partnership with Habitat as a company turning point,&rdquo; Chief Development Officer Glen Snyder said. &ldquo;Applying our services to theirs will help make these newly built homes safer, which matters a lot to us. Our $50,000 donation was just the start of this unique and advantageous long-term relationship.&rdquo;

Another large part of why Green Home Solutions has been so successful in such a short time, I realized as the conference continued, is due to its commitment to innovating its science-backed service offering. So much so, in fact, that it employs a Chief Science Officer, David Bloom. Bloom is responsible for developing the brand&rsquo;s protocols and procedures for its proprietary method of mold and bacteria remediation, keeping every practice and product EPA-certified and providing ongoing technical support to franchisees. 

As Green Home Solutions continues establishing itself in the health vertical, Bloom is leading the company&#39;s efforts to further expand its service offering and business opportunities for franchisees through the development of more cost-effective products for franchisees to use such as an in-house peroxide and of the most interest to me, a furniture wipe capable of mold remediation.

Elsewhere on its innovative agenda for the year ahead, Green Home Solutions announced plans to roll out a new team within the company called True Enviro, responsible for responding to national disasters and assisting franchisees in those specific markets. The impetus for the team came after a franchisee in Houston was met with tremendous need after Hurricane Harvey, compelling the brand to create a plan of action for when the next disaster strikes. Weldon said he sees the formation of the response team as an excellent way to make Green Home Solutions as a leading provider of relief in the aftermath of natural disasters. 

Franchisees and corporate team members all left Green Home Solutions&rsquo; conference with renewed motivation to make a difference in the new year. Between the brand&rsquo;s emerging position as a leader in the indoor air quality industry to its ongoing efforts to give back, I was left floored by the brand&rsquo;s mission-guided business plan and the efforts Green Home Solutions has taken to corner the industry in the year ahead.

Green Home Solutions Franchise Conference

What I Learned Attending the Green Home Solutions Convention

1851 Franchise

The intricacies of the science behind the better air solutions business were almost as compelling as the passion for the brand exhibited by both leadership and the franchise system.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

what-i-learned-attending-the-green-home-solutions-convention

TruBlue Home Service Ally

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

why-trublue-is-the-ideal-franchise-for-multi-unit-owners-scalable-growth-with-a-purpose

Onigilly Japanese Kitchen

Koji Kanematsu Turned a 2,000-Year-Old Japanese Staple Into One of the Most Scalable Restaurant Franchise Models

koji-kanematsu-turned-a-2000-year-old-japanese-staple-into-one-of-the-most-scalable-restaurant-franchise-models

Lindora

Celebrating the Nurse Behind the Mission: How Melinda Endricks Is Powering Lindora’s Growth and Impact Nationwide

celebrating-the-nurse-behind-the-mission-how-melinda-endricks-is-powering-lindoras-growth-and-impact-nationwide

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

sola-salons-targets-chicago-for-strategic-franchise-growth

Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

Lumin Lash Franchise Deep Dive - Costs, Fees, Profit and Data - 1851 Franchise

Lumin Lash Franchise Costs, Fees, Profit and Data for 2025

lumin-lash-franchise-deep-dive

HTeaO Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-hteaos-franchise-costs-fees-profit-and-data

Photo of Happinest Brands vans and teams standing together

Happinest Brands Closes Strong Q1 With Strategic Growth, System-Wide Enhancements

happinest-brands-q1-2025-growth

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

Health Care Professional in the Non-Profit Space Brings TruBlue to North Pittsburgh

health-care-professional-in-the-non-profit-space-brings-trublue-to-north-pittsburgh

The Ultimate Guide to Selling Franchises: Building Your Brand’s Growth Machine

ultimate-guide-to-selling-franchises

What I Learned Attending the Green Home Solutions Convention

MORE STORIES LIKE THIS