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What Is a Franchise Influencer and How Can They Help You?

A franchise influencer differs from the traditional social media influencer you may be familiar with, but what exactly do they do?

By Jeff DwyerStaff Writer
Updated 8:08AM 04/03/23

Many industries have begun relying on influencer marketing to grow their brands, and the world of franchising isn’t all that different. But what exactly is a franchise influencer, and what do they do?

What Is an Influencer?

An influencer is someone who has built a reputation as being an expert in a specific industry. Some take to social media, where they make regular posts and generate a large following. Businesses may then reach out to those influencers, partner with them, and use those influencers to promote their products and services to a wider audience.

When you think of the term “influencer,” you may be inclined to think of celebrities such as Kim Kardashian. For a younger audience, Charli D’Amelio or Addison Rae may come to mind. These types of influencers are paid to use their large social media following to provide exposure to brands looking to grow and reach new audiences.

What Is a Franchise Influencer?

A franchise influencer differs slightly from the traditional influencer. The latter is someone well-known in the franchising community who has helped scale a smaller business into a much larger organization through their influence.

Whether it’s through their years of entrepreneurial experience, leadership or networking skills, a franchise influencer should be able to help a brand appeal to new audiences, increase overall brand awareness, and boost a franchise’s image and reputation.

There is no real blueprint for what a franchise influencer can look like, as they typically wear many hats. A franchise influencer can be anyone from a business executive or CEO, a franchisor or franchisee, a consultant, or your run-of-the-mill industry expert. If they have helped impact or shape the franchise community in some way, they could certainly be considered franchise influencers.  

How a Franchise Influencer Could Help You

We now know what the varied responsibilities of a franchise influencer can entail, but how can they help you?

If you have a small business and you’re looking to expand, now would be the perfect time to start looking into adding a franchise influencer to your team. Once you’ve relayed your goals to them and have come to an agreement, they’ll use their experience and expertise to help you build wealth.

Franchise influencers don’t just help businesses grow. These influencers provide coaching and training to individuals who may be on their journey to business ownership.

There are a number of reasons to seek out the expertise of a franchise influencer. To facilitate, we here at have published a collection of the top franchise influencers of 2023 that we believe you should know if you’re looking to grow.

You can check that full list out by clicking here.