Growing a Franchise
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What Makes Me Pick Another Brand
These successful franchisees have decided to become multi-unit owners.
For some in the franchising world, monogamy is not their style.
Many franchisees get involved with their prospective business and decide they can take on more responsibility as an owner of multiple brands.
For example, Jay Hummer recently added MOOYAH Burgers, Fries & Shakes to the list of franchise brands for which he is a proprietor. He also owns four Kennedy’s All American Barber Club locations, plans to open a Native Grill & Wings franchise in Spring 2016 and is working to help develop the Whole Hog Café franchise brand.
“I have a large appetite and a lot of energy,” Hummer said regarding his decision to work with multiple brands.
Hummer is not only serving as a franchisee for MOOYAH Burgers, Fries and Shakes, but is representing the brand as a Development Agent for New England, hoping to open 20 locations in the region in the next five years. The first two locations will be in Boston and Northborough, Massachusetts.
“First and foremost, brands have to delivery high quality for their category. MOOYAH, for example, absolutely delivers a great quality product,” he said. “In addition, the organization has great people and I have a lot of respect for them.”
And Hummer isn’t alone in his efforts to seek versatility in the industry.
Irfaan and Faisal Lalani were introduced to the franchise industry when they became Little Caesars franchisees in 2005. They saw huge success with this investment and decided to diversify their offerings and target an additional demographic by opening a Which Wich franchise in 2009.
“With Little Caesars, we liked the simple operating model and limited menu options.” Lalani said. “The brand has been around for over 50 years and it’s well recognized. For Which Wich, we started off as customers and loved the product. There’s no better hot sandwich on the market.”
The Lalanis also said they’re always looking for additional opportunities with their current brands as well as new franchises that may peak their interest.
So whether specializing in burgers, pizza, or beard trims, one thing is clear – less isn’t more for these versatile business owners.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
