1851

Once upon a time, prospective franchisees mainly learned about franchise brands through conventions, brochures and word-of-mouth.&nbsp;While these things still happen, today’s prospective franchisee is far more likely to <a href="https://1851franchise.com/10-tips-for-researching-franchise-brands-2708319#most-recent">research a brand online</a> before ever reaching out. What’s more, prospective franchisees are likely to visit a brand’s franchise development website multiple times before engaging via phone call or a face-to-face meeting—as they should. In an age where so much information is readily available online, the good, the bad and the ugly included, prospective franchisees would be remiss to not take advantage of the ample resources that are literally at their fingertips.&nbsp;For this reason, brands should make sure they <a href="https://1851franchise.com/franchisedevelopmentawards/how-to-validate-your-brand-the-importance-of-the-franchise-development-site-2709849#brand-latest-stories">include as much information as possible on their franchise development websites</a>.&nbsp;"I hear a lot of people at conferences talk about increasing the information available to prospects on franchise development websites,” <a href="https://lawndoctorfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=what-prospective-franchisees-should-look-for-on-a-brands-franchise-development-website-2712017" target="_blank" rel="nofollow">Lawn Doctor*</a> Vice President of Franchise Development Eric Martin said. “The consumer today spends more time researching a franchise before ever engaging with a franchisor. To me, the more information you can make available through stories and information packets about your investment, your opportunity, the type of owner you're looking for and video content, the better.”&nbsp;But how does one weed through all of the information? What, exactly, should a prospective franchisee be looking for?&nbsp;To start, prospective franchisees should research what anyone in their shoes would want to know: Numbers."Candidates should be looking for financial information, with a focus on investment range and financial performance or AUVs,” <a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=what-prospective-franchisees-should-look-for-on-a-brands-franchise-development-website-2712017" target="_blank" rel="nofollow">TruBlue Total House Care</a> President Sean Fitzgerald said. “You need to make sure you understand both before you invest time in exploring a franchise. You should know if the initial investment is in your range and if the return meets your financial goals. That is the first place you should start."<a href="https://franchise.seniorshelpingseniors.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=what-prospective-franchisees-should-look-for-on-a-brands-franchise-development-website-2712017" target="_blank" rel="nofollow">Seniors Helping Seniors®</a> Vice President of Operations Daniel Jan echoed this, noting, “Of course, prospects will also want to know the requirements and upfront costs.”&nbsp;Prospective franchisees should also make sure they research a brand’s core values, Jan continued. "The brand's mission, services, history and points of differentiation are the main components a candidate should be looking at, as well as training support and marketing,” Jan said. This is a crucial step because it doesn’t matter how lucrative a franchise opportunity may be—if a franchisor’s values are not aligned with those of a prospective franchisee, and if there is a hint that a brand is not going to provide its full support, then that person might want to look elsewhere.&nbsp;Brands that want to attract top-notch franchise candidates should consider <a href="https://1851franchise.com/plugged-in-3-ways-brands-are-building-buzz-through-consumer-marketing-2710719#most-recent">including content on their franchise development websites</a> about the people associated with that brand.&nbsp;“I want to help a candidate form a relationship with our brand and our culture without needing to speak to someone in the early stage,” Martin said. “It's important to have content—stories about franchisees and who you're looking for—so people can relate to that to see if it's worth their time to have a conversation and take it a step further. You can't just look at words on a page and get color. When you provide avenues for some color, such as relatability, that get them to ask whether is this owner/culture right for me, it's better for everyone.”By putting a good balance of information on their franchise development websites, brands will help ensure they get the right people on board.&nbsp;“To me, I don't want to overwhelm people,” Martin said. “I'm not going to use our franchise development site to sell a business—that requires detail and conversations—but getting someone to a point of feeling comfortable enough to have that conversation is the goal. If you're not putting that stuff out there, it'll be tough to attract the right kind of candidate."

What Prospective Franchisees Should Look For on a Brand’s Franchise Development Website

1851 Franchise

The cost to franchise and brand values should be high on a prospective franchisee’s list of priorities, experts say. 

what-prospective-franchisees-should-look-for-on-a-brands-franchise-development-website

Senior Care Authority

How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

how-this-senior-care-authority-franchisee-turned-love-for-his-grandparents-into-a-lifelong-calling

HomeTeam Inspection Service

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

KLA Schools

KLA Schools of Beachwalk Hosts Admissions Kick-Off Celebration

kla-schools-of-beachwalk-hosts-admissions-kick-off-celebration

Good Day Columbus: Home Insurance Expert Reveals Why Central Ohio Premiums Are Rising and How to Combat Costs

rising-home-insurance-costs-ohio

CapitalSpring

Primetime Fitness Expands Crunch Portfolio With CapitalSpring’s Backing

primetime-fitness-expands-crunch-portfolio-with-capitalsprings-backing

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

What Prospective Franchisees Should Look For on a Brand’s Franchise Development Website

MORE STORIES LIKE THIS