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Name: Wheat Creative

Website: <a href="http://wheatcreative.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wheat-creative-on-how-to-build-a-strong-franchise-development-website-2706887" target="_blank" rel="nofollow" target="_blank">wheatcreative.com</a>

LinkedIn: <a href="https://www.linkedin.com/company/wheat-creative-llc/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wheat-creative-on-how-to-build-a-strong-franchise-development-website-2706887" target="_blank" rel="nofollow" target="_blank">https://www.linkedin.com/company/wheat-creative-llc/</a>

Founder Name: Justin Baloun

LinkedIn: <a href="https://www.linkedin.com/in/jbaloun?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wheat-creative-on-how-to-build-a-strong-franchise-development-website-2706887" target="_blank" rel="nofollow" target="_blank">https://www.linkedin.com/in/jbaloun</a>

About Wheat Creative:

Wheat Creative is a digital marketing firm specializing in franchise lead generation. Our services include content creation, website development, digital advertising, creative print and sales collateral. A foundation for growth, Wheat is a breeding ground for brilliant marketing ideas. It&rsquo;s where those ideas take root; where they get fed, nourished and cultivated into masterpieces. With decades of franchise marketing experience, we&#39;ve helped systems grow from the ground up, as well as branch off in exciting new directions. Our great ideas grow your franchise.&nbsp;

1851: What makes a great franchise development site?

Baloun: The short answer? User experience. Individually, the components are simple: a great franchise development site needs to be attractive and well-branded, easy to navigate, and impactful, with content that makes an emotional connection. The challenge is putting all of these components together in a perfect package.

The design must be attractive and professional, seamlessly matching the consumer brand while speaking to a distinct audience of franchise candidates. The website must be responsive &ndash; easy to navigate on any device &ndash; and move candidates through the sales process without them feeling lost or locked in.

The content must be clear, entertaining, and informative without over-promising. It has to find the perfect balance between the emotionally enticing and the financially pragmatic, assuring a candidate they can trust the franchise with their hard-earned money. Layer in basic programming and SEO requirements, and the entire task of building a new franchise development site is more complex than many think.

1851: What are some sites you see as top notch in franchise development?

Baloun:&nbsp;In no particular order:

Pizza Ranch <a href="https://pizzaranchfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wheat-creative-on-how-to-build-a-strong-franchise-development-website-2706887" target="_blank" rel="nofollow" target="_blank">https://pizzaranchfranchise.com/</a>

Lo-Lo&#39;s Chicken &amp; Waffles <a href="http://lolosfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wheat-creative-on-how-to-build-a-strong-franchise-development-website-2706887" target="_blank" rel="nofollow" target="_blank">http://lolosfranchise.com/</a> &nbsp;&nbsp;

LINK <a href="https://linkfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wheat-creative-on-how-to-build-a-strong-franchise-development-website-2706887" target="_blank" rel="nofollow" target="_blank">https://linkfranchising.com/</a>

Dream Vacations <a href="https://www.dreamvacationsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wheat-creative-on-how-to-build-a-strong-franchise-development-website-2706887" target="_blank" rel="nofollow" target="_blank">https://www.dreamvacationsfranchise.com/</a>

Gold&#39;s Gym <a href="https://franchising.goldsgym.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wheat-creative-on-how-to-build-a-strong-franchise-development-website-2706887" target="_blank" rel="nofollow" target="_blank">https://franchising.goldsgym.com/</a>

Which Which <a href="http://www.whichwichfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wheat-creative-on-how-to-build-a-strong-franchise-development-website-2706887" target="_blank" rel="nofollow" target="_blank">http://www.whichwichfranchising.com/</a>

MaidPro <a href="http://www.maidprofranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wheat-creative-on-how-to-build-a-strong-franchise-development-website-2706887" target="_blank" rel="nofollow" target="_blank">http://www.maidprofranchise.com/</a>

Little Gym <a href="https://www.thelittlegymfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wheat-creative-on-how-to-build-a-strong-franchise-development-website-2706887" target="_blank" rel="nofollow" target="_blank">https://www.thelittlegymfranchise.com/</a>

7-Eleven <a href="http://franchise.7-eleven.com/franchise/home?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wheat-creative-on-how-to-build-a-strong-franchise-development-website-2706887" target="_blank" rel="nofollow" target="_blank">http://franchise.7-eleven.com/franchise/home</a>

1851: How should franchise sales professionals and executives evaluate their development site?

Baloun:&nbsp;Start by asking if your current site matches your consumer brand, if&nbsp;it has been rebuilt/refreshed in the last five years&nbsp;and if it&rsquo;s responsive. After those basic criteria are met, it all goes back to the components above.

1851: What are the most important KPIs around a development site?

Baloun:&nbsp;Before we launch any new site, we run through the page speed and SEO test. After launch, we monitor three sets of numbers on an ongoing basis:

<ol>
	<li>Steadily increasing organic traffic numbers and Google rankings</li>
	<li>Improving traffic quality numbers (bounce rate, pages per session, time on site)</li>
	<li>The big one &ndash; qualified candidate conversion rate via forms and call tracking</li>
</ol>

We expect improvement in all three sectors when compared to the old site and in year-over-year numbers.

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