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<a href="https://1851franchise.com/ihop-s-president-says-temporary-name-change-caused-emotional-rollercoaster--2707380" style="text-decoration-line:none" target="_blank">IHOP&rsquo;s temporary name change to IHOb</a> to promote the addition of several new burgers to its menu made waves last summer. The legacy brand&rsquo;s convincing departure from its pancake-laden roots <a href="https://1851franchise.com/cnbc-ihop-grilled-by-burger-king-wendy-s-on-twitter-over-ihob-name-change-2706807" style="text-decoration-line:none" target="_blank">was received with mixed emotions</a>, but ultimately achieved its desired result: IHOP&rsquo;s burger sales increased four times over as a result of the stunt, according to the brand&rsquo;s CMO.

<a href="https://www.cnbc.com/2019/02/07/ihops-fake-name-change-helped-it-sell-4-times-more-burgers.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=when-ihop-went-ihob-it-sold-a-lot-more-burgers-2709105" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">A recent CNBC article</a> said the marketing campaign for IHOP&rsquo;s line of burgers was designed to lure in customers during lunchtime. Although burgers have been on IHOP&rsquo;s menu for years, many customers still viewed the brand as a place for breakfast food only.

Prior to the campaign, traffic had been declining for the last 10 quarters, but IHOP parent company Dine Brands reported that same-store sales grew by 1.2 percent in Q3, according to the article, adding that at its peak, the company was selling 500,000 burgers per week.

Read the full story <a href="https://www.cnbc.com/2019/02/07/ihops-fake-name-change-helped-it-sell-4-times-more-burgers.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=when-ihop-went-ihob-it-sold-a-lot-more-burgers-2709105" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

When IHOP Went IHOb, It Sold A Lot More Burgers

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When IHOP Went IHOb, It Sold A Lot More Burgers

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