1851

<div id="pastingspan1"></div>These days, everything is instantaneous. The expectations of the average consumer have skyrocketed. They know what they want and when they want it. With the mobile experience commanding so much consumer attention, it has become vital for a brand to develop a solid app to keep up with its competition and achieve success. Apps are often the most accessible bridge from a brand to its consumer, taking their product and essentially doing everything short of placing it in the customer&#8217;s hand. Franchises from <a href="http://franchise.yourpie.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=whether-developing-a-new-app-or-refining-an-old-one-franchise-brands-need-to-pay-attention-to-the-basics-3609" target="_blank" rel="nofollow" target="_blank">Your Pie</a> to <a href="http://www.smoothiekingfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=whether-developing-a-new-app-or-refining-an-old-one-franchise-brands-need-to-pay-attention-to-the-basics-3609" target="_blank" rel="nofollow" target="_blank">Smoothie King</a>, and <a href="http://www.mooyahfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=whether-developing-a-new-app-or-refining-an-old-one-franchise-brands-need-to-pay-attention-to-the-basics-3609" target="_blank" rel="nofollow" target="_blank">MOOYAH&nbsp;Burgers Fries &amp; Shakes</a> to <a href="http://www.whichwich.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=whether-developing-a-new-app-or-refining-an-old-one-franchise-brands-need-to-pay-attention-to-the-basics-3609#!/franchise" target="_blank" rel="nofollow" target="_blank">Which Wich</a> have catered to raving fans by successfully developing apps that allow consumers to feel closer to the products they love. However, before a brand sets out to develop strong apps such as these, it is important to evaluate execution from all angles. You must establish what you are trying to achieve and whom you are trying to reach and these five guiding principles below can help set the foundation for success. Provide a solution The initial concept of any app is, at its core, established to make our lives easier. Take for example pizza delivery - while ordering by phone is always an option, there can be operational challenges. Orders can be lost in translation, or miscommunicated, and you run the risk of turning off customers in the process. An app empowers the consumer to order exactly what they want every time, even if they love giardiniera only on the left half of their medium, thick crust pizza with light sauce. &#8220;It&#8217;s important for brands to be where their guests are. For Smoothie King, our guests are increasingly on their mobile devices. More than 70% open their Smoothie King emails on a mobile device and mobile access of our website is at all-time highs. Smoothie King was one of the first brands to launch a loyalty program that utilized a mobile application, so for us, the App has allowed us to continue to reach guests where they are,&#8221; said Smoothie King Marketing and Communications Manager, Katherine LeBlanc. Ease of use Navigation should be swift and effortless, and app load times should be short. Apps must easy to use. Street addresses should only have to be registered once and for the aforementioned pizza, toppings should be accessible quickly and the app should never have to re-load in order to select additional or fewer ingredients. Loyalty The app has to keep the user coming back. Ease of use and technology are obvious advantages, but unfortunately they will not always suffice. Your rate of return can increase through a loyalty program that is designed to engage the consumer and also shape future purchasing habits. Point systems are an easy way to guarantee loyalty because they can be tracked electronically on an app. A great app has to keep the user coming back for more, or else it will get lost in the icon-filled tundra of the modern day smartphone. &#8220;To create a successful mobile app, it must be built with the Guest in mind. It should be as intuitive as possible. If it has loyalty functionality, earning rewards should be easy and the rewards should be valuable to the Guest and as free of restrictions as possible. With our new <a href="http://mooyah.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=whether-developing-a-new-app-or-refining-an-old-one-franchise-brands-need-to-pay-attention-to-the-basics-3609" target="_blank" rel="nofollow" target="_blank">MOOYAH</a> Rewards App, our Guests earn a point for every dollar they spend and they can redeem 100 points for a $10 reward. Because our app is integrated with our point of sale system, we can engage our Guests directly on their smartphones with targeted offers and bonus point opportunities based on their purchase history at MOOYAH. It was created to be a relationship-building tool that will help us increase engagement and loyalty so we had to build it based on what our Guests would want,&#8221; MOOYAH Director of Marketing Natalie Anderson Liu said. Versatility With the variety of smart phones and tablets on the market, it is vital that apps be easily downloadable across different platforms. Aesthetics must look just as good on one platform as another, and function properly as well. No matter your phone or carrier, consumers should be able to order that pizza without worry. &#8220;As our mobile screens expand, so does the content that is developed to fill it up! Brands need to understand the value of their guests&#8217; phone space and develop experiences that are worth having in any media from social media to mobile applications,&#8221; said <a href="http://smoothieking.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=whether-developing-a-new-app-or-refining-an-old-one-franchise-brands-need-to-pay-attention-to-the-basics-3609" target="_blank" rel="nofollow" target="_blank">Smoothie King</a> Marketing and Communications Manager, Katherine LeBlanc. Market Comprehension Just like any product, it is extremely important that app developers understand the user. Audience research is crucial because the customer experience in Iowa City, IA is far different than Boca Raton, FL. Understanding who you are catering to and what their experience will look like can make the difference between success and failure. <div id="pastingspan1"> </div>

1851 Franchise

No matter what stage of development you’re in, there are certain fundamentals  when it comes to apps and engaging your customers.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Whether developing a new app or refining an old one, franchise brands need to pay attention to the basics    

whether-developing-a-new-app-or-refining-an-old-one-franchise-brands-need-to-pay-attention-to-the-basics

Onigilly Japanese Kitchen

Koji Kanematsu Turned a 2,000-Year-Old Japanese Staple Into One of the Most Scalable Restaurant Franchise Models

koji-kanematsu-turned-a-2000-year-old-japanese-staple-into-one-of-the-most-scalable-restaurant-franchise-models

Lindora

Celebrating the Nurse Behind the Mission: How Melinda Endricks Is Powering Lindora’s Growth and Impact Nationwide

celebrating-the-nurse-behind-the-mission-how-melinda-endricks-is-powering-lindoras-growth-and-impact-nationwide

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

sola-salons-targets-chicago-for-strategic-franchise-growth

Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Crust Pizza Co.

Crust Pizza Co. - Technology Piece - CTO Nick Fontenot - May 2025 - 1851 Franchise

Crust Pizza Co. Builds the Future of Franchising With Tech-First Strategy

crust-pizza-co-technology-nick-fontenot-cto

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Restaurant Business: Crumbl Cools Its Expansion, Refocuses on Profitability

restaurant-business-crumbl-cools-its-expansion-refocuses-on-profitability

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

The Ultimate Guide to Selling Franchises: Building Your Brand’s Growth Machine

ultimate-guide-to-selling-franchises

Whether developing a new app or refining an old one, franchise brands need to pay attention to the basics

MORE STORIES LIKE THIS