1851

<div id="pastingspan1"></div>These days, everything is instantaneous. The expectations of the average consumer have skyrocketed. They know what they want and when they want it. With the mobile experience commanding so much consumer attention, it has become vital for a brand to develop a solid app to keep up with its competition and achieve success. Apps are often the most accessible bridge from a brand to its consumer, taking their product and essentially doing everything short of placing it in the customer&#8217;s hand. Franchises from <a href="http://franchise.yourpie.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=whether-developing-a-new-app-or-refining-an-old-one-franchise-brands-need-to-pay-attention-to-the-basics-3609" target="_blank" rel="nofollow" target="_blank">Your Pie</a> to <a href="http://www.smoothiekingfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=whether-developing-a-new-app-or-refining-an-old-one-franchise-brands-need-to-pay-attention-to-the-basics-3609" target="_blank" rel="nofollow" target="_blank">Smoothie King</a>, and <a href="http://www.mooyahfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=whether-developing-a-new-app-or-refining-an-old-one-franchise-brands-need-to-pay-attention-to-the-basics-3609" target="_blank" rel="nofollow" target="_blank">MOOYAH&nbsp;Burgers Fries &amp; Shakes</a> to <a href="http://www.whichwich.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=whether-developing-a-new-app-or-refining-an-old-one-franchise-brands-need-to-pay-attention-to-the-basics-3609#!/franchise" target="_blank" rel="nofollow" target="_blank">Which Wich</a> have catered to raving fans by successfully developing apps that allow consumers to feel closer to the products they love. However, before a brand sets out to develop strong apps such as these, it is important to evaluate execution from all angles. You must establish what you are trying to achieve and whom you are trying to reach and these five guiding principles below can help set the foundation for success. Provide a solution The initial concept of any app is, at its core, established to make our lives easier. Take for example pizza delivery - while ordering by phone is always an option, there can be operational challenges. Orders can be lost in translation, or miscommunicated, and you run the risk of turning off customers in the process. An app empowers the consumer to order exactly what they want every time, even if they love giardiniera only on the left half of their medium, thick crust pizza with light sauce. &#8220;It&#8217;s important for brands to be where their guests are. For Smoothie King, our guests are increasingly on their mobile devices. More than 70% open their Smoothie King emails on a mobile device and mobile access of our website is at all-time highs. Smoothie King was one of the first brands to launch a loyalty program that utilized a mobile application, so for us, the App has allowed us to continue to reach guests where they are,&#8221; said Smoothie King Marketing and Communications Manager, Katherine LeBlanc. Ease of use Navigation should be swift and effortless, and app load times should be short. Apps must easy to use. Street addresses should only have to be registered once and for the aforementioned pizza, toppings should be accessible quickly and the app should never have to re-load in order to select additional or fewer ingredients. Loyalty The app has to keep the user coming back. Ease of use and technology are obvious advantages, but unfortunately they will not always suffice. Your rate of return can increase through a loyalty program that is designed to engage the consumer and also shape future purchasing habits. Point systems are an easy way to guarantee loyalty because they can be tracked electronically on an app. A great app has to keep the user coming back for more, or else it will get lost in the icon-filled tundra of the modern day smartphone. &#8220;To create a successful mobile app, it must be built with the Guest in mind. It should be as intuitive as possible. If it has loyalty functionality, earning rewards should be easy and the rewards should be valuable to the Guest and as free of restrictions as possible. With our new <a href="http://mooyah.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=whether-developing-a-new-app-or-refining-an-old-one-franchise-brands-need-to-pay-attention-to-the-basics-3609" target="_blank" rel="nofollow" target="_blank">MOOYAH</a> Rewards App, our Guests earn a point for every dollar they spend and they can redeem 100 points for a $10 reward. Because our app is integrated with our point of sale system, we can engage our Guests directly on their smartphones with targeted offers and bonus point opportunities based on their purchase history at MOOYAH. It was created to be a relationship-building tool that will help us increase engagement and loyalty so we had to build it based on what our Guests would want,&#8221; MOOYAH Director of Marketing Natalie Anderson Liu said. Versatility With the variety of smart phones and tablets on the market, it is vital that apps be easily downloadable across different platforms. Aesthetics must look just as good on one platform as another, and function properly as well. No matter your phone or carrier, consumers should be able to order that pizza without worry. &#8220;As our mobile screens expand, so does the content that is developed to fill it up! Brands need to understand the value of their guests&#8217; phone space and develop experiences that are worth having in any media from social media to mobile applications,&#8221; said <a href="http://smoothieking.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=whether-developing-a-new-app-or-refining-an-old-one-franchise-brands-need-to-pay-attention-to-the-basics-3609" target="_blank" rel="nofollow" target="_blank">Smoothie King</a> Marketing and Communications Manager, Katherine LeBlanc. Market Comprehension Just like any product, it is extremely important that app developers understand the user. Audience research is crucial because the customer experience in Iowa City, IA is far different than Boca Raton, FL. Understanding who you are catering to and what their experience will look like can make the difference between success and failure. <div id="pastingspan1"> </div>

1851 Franchise

No matter what stage of development you’re in, there are certain fundamentals  when it comes to apps and engaging your customers.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Whether developing a new app or refining an old one, franchise brands need to pay attention to the basics    

whether-developing-a-new-app-or-refining-an-old-one-franchise-brands-need-to-pay-attention-to-the-basics

Woodhouse Spas

Photo of exterior of Woodhouse Spa location

What Should I Expect When Opening My Woodhouse Spa Franchise?

opening-woodhouse-spa-franchise-support

Fresh Coat

Photo of two Fresh Coat vans parked outside a building

Scaling With Fresh Coat Painters: Insights and Tips From the Field

fresh-coat-painters-franchise-scaling-tips

Pigtails & Crewcuts

A Business That Fills Your Heart: Why Pigtails & Crewcuts Franchisees Say It’s More Than a Career

a-business-that-fills-your-heart-why-pigtails-crewcuts-franchisees-say-its-more-than-a-career

Caring Transitions

Why Consider a Corporate Career Change? Find Meaningful Work Helping Others With Caring Transitions

why-consider-a-corporate-career-change-find-meaningful-work-helping-others-with-caring-transitions

Comfort Keepers

How This Financial Strategist Built a Flourishing Purpose-Driven Business With Comfort Keepers®

how-this-financial-strategist-built-a-flourishing-purpose-driven-business-with-comfort-keepers

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

U.S. Budget Deficit Rises as Tariff Revenues Increase — Potential Considerations for Franchising

us-budget-deficit-rises-as-tariff-revenues-increase-potential-considerations-for-franchising

Dickey's Franchisee Backlash - Lawsuits - Disputes - 1851 Franchise

Texas-Based Dickey’s Barbecue Pit Grapples with Franchisee Backlash

dickeys-barbecue-pit-franchisee-lawsuits

Design with person in blazer, with laptop, holding sign that reads "LOOKING FOR A JOB"

Uptick in Jobless Claims Points to Continued Instability in Labor Market

jobless-claims-franchise-growth

Extraordinary Brands Acquires CycleBar and Rumble, Shaking Up Boutique Fitness Franchising

extraordinary-brands-cyclebar-rumble-boxing-acquisition

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Navy Veteran and Professional Artist Couple Open Caring Transitions in Texas

Whether developing a new app or refining an old one, franchise brands need to pay attention to the basics

MORE STORIES LIKE THIS