Which Wich, a national, fast-casual sandwich concept, made and donated 26,710 peanut butter and jelly sandwiches to Dallas-based non-profit organizations on Thursday January 15, 2015. The sandwiches were made during the chain’s ‘Spreading Party’ at the Sheraton Dallas, where more than 500 franchisee.....
“Today, we used a lot of peanut butter and a lot of jelly but most of all we used a lot of love, which is the secret ingredient in our PB&J sandwiches,” said Jeff Sinelli, founder, CEO and “Chief Vibe Officer” behind the booming sandwich brand. “With these sandwiches we are able to feed thousands in the Greater Dallas area, and we couldn’t be happier to provide food to those that need it most in our home city.”
During the hour-long creation of the 26,710 sandwiches, the team used 2,210 loaves of bread, 2,550 pounds of peanut butter, and 2,065 pounds of jelly. By the end of the hour, all of the sandwiches were wrapped and packaged for immediate delivery to a variety of area charities and organizations.
The event was in support of Which Wich’s newly launched philanthropic campaign, Project PB&J®, where for every PB&J sandwich purchased in a Which Wich location, the company donates a PB&J to a local cause and banks one for their global initiative trust.
The sandwiches made at the ‘Spreading Party’ were donated to organizations including:
The Salvation Army DFW
Boys & Girls Club of Greater Dallas
Big Brothers Big Sisters Lone Star
Foster Kids Charity
Genesis Women’s Shelter & Support
Ronald McDonald House of Dallas
The Bridge North Texas
The brand has a goal of making and donating over 1-million sandwiches in 2015.
“We talk about the ‘vibe’ at Which Wich and today you could really feel the energy from the collection of Which Wich personnel and the volunteers from charities and organizations across the area,” said Sinelli. “This accomplishment is remarkable, but this is just the blast off for a program we want to be an integral part of the communities we serve. It’s a simple concept, but I truly believe we can change the world with a PB&J.”
Since launching at the beginning 2014, the campaign ended the year with more than 50,000 PB&J sandwiches sold and thus 150,000 donated back to local communities and banked for large scale areas of need.
The company currently has locations in 38 states and the United Arab Emirates, Mexico City, and Panama City. Which Wich is rapidly expanding and territories are available across the United States with a heavy focus in the Chicago, Phoenix, Salt Lake City, Las Vegas, New Orleans and DC-Baltimore areas for growth. The brand is also looking forward to expanding internationally in 2015, with openings in Qatar, Bahrain, Kuwait, Lebanon and Saudi Arabia.