Why DEA Music & Art is Positioned To Be the Next Great Brand in the Children’s Music and Fine Arts Education Segment

DEA Music & Art has all the makings to become the most sought-after supplemental education program for young musicians and artists — and that starts with offering incredible opportunities to its very first franchisees.

Dizdari Education Academy, or DEA Music & Art, pays homage to founder Magi Kapllani’s parents, who are well-known, classically-trained musicians in Albania. Kapllani’s own classical music training inspired her to design this opportunity and bring it to parents who are seeking venues for their children to pursue fine arts training in a supportive and enriching environment.

While most supplemental education programs offer students support in traditional classroom environments, DEA Music & Art is unique in the segment. Run by musicians and artists who have dedicated their lives to performing, exhibiting and teaching, DEA Music & Art offers students instruction designed to help them achieve their artistic dreams in both group and one-on-one lessons. The budding franchise sets itself apart from other music schools with a wide variety of program offerings including Pop Idol, Rock Band, Virtuosi, Visual Arts, Chorus, Theatre and individual instrument lessons.

Despite being in the beginning stages of franchising, DEA Music & Art has already established a name for itself nationally. Prior to the pandemic, students of the studios would perform as the opening act for the Rockettes Christmas Spectacular at Radio City Music Hall and even perform the national anthem at Madison Square Garden.

"New York City is a great city, but it moves very fast and it’s easy to get lost. DEA offers people a place to hone themselves in and give focus to something they’re passionate about. My hope is that DEA can serve franchisees the way it has served me,” said Kapllani.

Aside from its standout, cutting-edge curriculum, the New York-based brand has introduced a microschooling initiative to encourage a safe and supportive learning environment for students during virtual school days. Teachers will be able to offer in-person assistance and fill break times with musical instruction, visual art and rock band activities. To ensure both teachers and students are safe, the micro-schooling option is only available to a limited number of students per day.

“We’re inviting parents to drop off their students for in-person learning support during virtual school days,” said Kapllani. “This way students can have the opportunity to get that classroom assistance they’re so missing, and parents don’t have to split their attention between work and homeschooling. Plus, we’re excited to be able to give students fun and enriching music and art experiences throughout the day.”

Additionally, DEA Music & Art has launched virtual learning opportunities as well as a way to offer further support to its franchisees and reach more students who are looking to pursue fine arts education from their homes during the pandemic. The brand will continue to offer virtual classes after the pandemic to students anywhere in the world.

DEA Music & Art is prepared to offer its ground-level franchisees 100% of its support. With unlimited territories available, Kapllani is first looking to target New York and New Jersey. As a resident of New York herself, Kapllani wants to be nearby to offer in-person support as needed. The brand will also offer its franchisees incredible, hands-on training to provide owners and their staff with insights into the day-to-day studio operations, already established curriculum, marketing and enrollment.

“An opportunity with DEA Music & Art is an opportunity to inspire a love for music and art in kids, and to me, that’s been worth its weight in gold,” said Kapllani.

The start-up fees range from $136,700 to $215,400, including the initial franchise fee of $39,000. For more information, visit: https://franchise.deamusicandart.com