1851

Franchising could be the toughest thing in the world to win at — and quite often, my conversations with franchisors begin with a point of frustration:“We are not hitting our development goals.”&nbsp;“If we could only get more people to our discovery day, we know they would close.”“The quality of leads is not as strong as we want them to be."“We are not getting the leads that we need.”I believe those four buckets are the most important ones to look at to try to figure out a pathway to&nbsp;<a href="https://1851franchise.com/15-tips-for-winning-at-franchise-sales-2713811">winning at franchise development</a>. We will certainly get into those in this month’s analytics &amp; data note, but first, your business model.&nbsp;What I would love for each of you to do is start with your business. Forget about the bad. Focus only on the good. Ask yourself these questions:What are you famous for? You need to have a clear picture of fame for your brand. This will help tremendously in determining yours. For instance, at Mainland*, ours is twofold: Consultancy &amp; Technology (1851).&nbsp;Can your franchisees make money – or rather, how will they make money? This is essential to you winning, as you need to paint a picture for your candidates on how they can achieve their financial goals. Salary replacement or wealth building should both be in the equation of your storytelling.Who are your brand heroes? These are your ultimate brand ambassadors — both validators (who rave about your business) and those internally who make candidates feel confident.Now, back to the buckets.&nbsp;Bucket 1, Leads: What is your budget? How are you deploying it? How are you measuring it? What does your funnel look like? Do you have a Website gap? Are you maximizing your four-wall marketing? Do you have strong drip content?Bucket 2, Quality: Are you putting restrictions in place to chase deals versus leads? Are you encouraging responsiveness – versus selling? Are you giving your candidates a blueprint to purchase?Bucket 3, Discovery: Are people coming to you? This is a big life decision, so, if they are not – I would imagine they are not the right candidate. Are you going to them? Are you seeing them in their personal element?'Bucket 4, Development Goals: I have spoken with several highly successful zors recently, who are having record sales, yet are not hitting their “numbers”. These numbers were pulled from the sky. Remember, you can impact business value by getting units opened. That drives cash to the business. Thus, you should have a business impact discussion (as a team) to understand the value of the deal, which, in turn, will drive some decisions when you go back to Bucket 1 with a proper budget to fill the funnel.Two quick insights from our profile surveys this month:Out of 44 profiled zees, only 4 were under the age of 40. Are you tightening your marketing to be focused on a strict age group?The main concerns that these zees had to get over were&nbsp;<a href="https://1851franchise.com/which-franchise-should-you-buy-to-get-the-best-roi-2715078">ROI</a> and&nbsp;<a href="https://1851franchise.com/what-type-of-support-should-franchises-offer-franchisees-2717870">support</a>. Do you have a story for each?While franchising will always be full of challenges, asking yourself the right questions and looking at the right data can help make success much easier to achieve.&nbsp;Watch the discussion&nbsp;<a href="https://www.youtube.com/watch?v=F22HsZpE93Y&utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-franchising-doesnt-have-to-be-tough-to-win-at-mainlands-coffee-analytics-november-discussion-2720390" target="_blank" rel="nofollow">here</a> on YouTube.

Why Franchising Doesn't Have To Be Tough to Win At: Mainland's Coffee & Analytics November Discussion

1851 Franchise

https://www.youtube.com/embed/F22HsZpE93Y

Nick Powills, Mainland CEO, shares insights into the four main factors franchisors need to focus on if they want to find success in franchising: leads, quality, discovery and development goals.


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

why-franchising-doesnt-have-to-be-tough-to-win-at-mainlands-coffee-analytics-november-discussion

Mellow Mushroom

image of mellow mushroom FSR Magazine’s NextGen 25 List of Rising Restaurants To Watch Beyond 2025

Mellow Mushroom Lands on FSR Magazine’s NextGen 25 List of Rising Restaurants To Watch Beyond 2025

mellow-mushroom-fsr-nextgen-25-rising-restaurants-2025

Beansquad

BeanSquad Franchise - What BeanSquad Did for This Amazon DSP Owner’s Books and Bottom Line

What BeanSquad Did for This Amazon DSP Owner’s Books and Bottom Line

beansquad-amazon-dsp-bookkkeeping

USA Ninja Challenge

Dan Umpa’s Next Mission: Helping Kids Grow Through USA Ninja Challenge

dan-umpa-veteran-usa-ninja-challenge

Homewatch CareGivers

image of homewatch caregivers franchise ownership top 5 reasons should I buy 

Top 5 Reasons To Buy a Homewatch CareGivers Franchise

homewatch-caregivers-franchise-top-reasons

How Homewatch CareGivers Is Rewiring In-Home Care for the Next 45 Years

homewatch-caregivers-rewiring-in-home-care-45-years

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Jobseekers Are Flocking to “Unglamorous” Jobs — And Home Service Franchises Could Benefit

Jobseekers Are Flocking to “Unglamorous” Jobs — And Home Service Franchises Could Be Poised To Benefit

jobseekers-shift-boosts-home-service-franchises

The future of recovery studios, health and wellness franchise

The Future of Recovery Studios: Why Wellness Franchises Are the Next Fitness Boom

the-wellness-boom-recovery-franchises-future-fitness

Design with government building & "Open for Business" sign against American flag backdrop

Government Reopens After 43-Day Shutdown, Bringing Relief to Small Businesses and Franchises

government-shutdown-ends-franchise-impact

As Starbucks and Dunkin’ Navigate a Changing Market, New Coffee Players Keep Gaining Ground

starbucks-dunkin-franchise-coffee-market-trends

Paris Baguette Welcomes Zac Sulma as New Chief Operating Officer

new-coo-zac-sulma

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

The Top 15 Pet Supplies and Retail Franchises for 2025

the-top-15-pet-supplies-and-retail-franchises

Veterans In Franchising Thriving As Entrepreneurs, Three Times More Likely To Own A Franchise

veterans-entrepreneurship-franchise-owners

Photo of two dark dogs, laying on turf, looking up at handlers/trainers

Top Dog Training and Obedience Franchise Opportunities for 2025

top-dog-training-franchises

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

AI-related job cuts, October U.S. job cuts, American job cut record

Why Franchising Doesn't Have To Be Tough to Win At: Mainland's Coffee & Analytics November Discussion

MORE STORIES LIKE THIS