1851

<a href="https://www.heydayskincare.com/pages/franchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-heyday-is-poised-for-dominance-far-beyond-nyc-and-la-2718313" target="_blank" rel="nofollow">Heyday</a>, the franchise brand that’s redefining skincare as we know it, got its start in New York City, opening five shops in 2015 before expanding to Los Angeles in 2018. But after signing 115 franchise agreements for new locations across the country with countless more on the way in 2022, it’s clear that the concept is hardly limited to the cities with the brightest lights.“This isn't just a New York and LA, high-street kind of opportunity,” said <a href="https://www.linkedin.com/in/denniswcampbell?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-heyday-is-poised-for-dominance-far-beyond-nyc-and-la-2718313" target="_blank" rel="nofollow">Dennis Campbell</a>, vice president of franchise development at Heyday. “Suburbia has a massive appetite for this kind of service.”Heyday’s mission is to provide professional, personalized skincare to the masses across the nation. Its membership-based model makes elite skincare more accessible, enabling its users to make facials a part of their everyday wellness routine rather than just a once-in-a-while indulgence. It’s doing this by offering lucrative franchise opportunities in major markets across the U.S.&nbsp;<h4>New York and Los Angeles Are Trendsetters</h4>One cannot overstate the influence New York City and Los Angeles have on popular culture in America and across the globe. As destinations for designers, celebrities, athletes and entertainers, these two cultural meccas are perennial trendsetters in every way.“Especially in terms of fashion and wellness,” said Sean Bock, president of franchising at Heyday. “You find a lot of creative new ideas germinating in New York and LA that take root elsewhere.”Heyday is poised to be one of those ideas. With its success in these trendsetting markets, as more and more Americans integrate skincare into their daily wellness routine, the question is not whether or not Heyday will succeed in other markets — it’s how many locations will it take to satisfy the growing demand.<h4>The Migration from New York and Los Angeles</h4>In the wake of the pandemic, more people are leaving big cities than ever before. While New York and Los Angeles are not immune to this, their trendsetting cultures remain as vibrant as ever. And those leaving are bringing that taste and culture to their new cities.“They love Heyday, and they're moving into new cities,” Bock said. “You’re talking about Austin, Nashville, Tampa, Boise, Phoenix — and they’re like, ‘Why is there not a Heyday here?’ We're finding a lot of franchise candidates who are familiar with the brand because they were members in New York or LA, and they move to a new city and want to bring Heyday to that market.”There is also an opportunity to cater to a high net worth clientele that routinely commutes to larger metro areas. One example is Charleston, South Carolina. When someone thinks of Charleston, they think of food, history and southern hospitality. But according to Bock, in an increasingly remote world, a number of New Yorkers routinely commute from Charleston. The same is true for a number of east coast markets, along with west coast markets where commuters are frequently traveling to and from Los Angeles.And as they relocate, they bring their affinity for Heyday with them.<h4>Skincare’s New Place in the American Lifestyle</h4>When you search Google trends and enter “skincare routine,” you’ll see a spike of searches between March 8 and March 14 of 2020 — the first days after the pandemic took hold and most of the nation began working remotely.“It catapulted the need for taking care of your skin,” Bock said. “I think a lot of it had to do with everybody suddenly being on Zoom, so people were regularly seeing your face up close.”Working from home, people spent less money on fragrances and cosmetics — cover-ups — and they began allocating that money to taking care of their bodies, especially their skin. A skincare routine became as important to Americans as working out and eating healthy. It became a part of their overall wellness routine.And those searches didn’t just come from New York and California. They registered high from Hawaii, to Colorado, to D.C. and Massachusetts, proving the demand for a skincare concept like Heyday in markets across the country.In just 12 months of franchising, Heyday is already off to an impressive start, accomplishing goals in its first year that are on par with a <a href="https://1851franchise.com/heyday/how-emerging-skincare-franchise-heyday-became-a-five-year-franchisor-in-year-1-2718115">five-year franchisor</a>. Now, with a goal to award 232 total units before the end of 2022 and open <a href="https://1851franchise.com/heyday/heyday-closes-first-year-of-franchising-with-100-signed-franchise-agreements-preparing-for-continued-national-expansion-in-2022-2718011">at least 300 locations by 2026</a>, the brand has big plans for growth. Because of that ambition — and because it has created a product model that, for a variety of reasons, is viable in just about any market — the future is bright for Heyday.Start-up costs to open a Heyday range from $574,000 to $755,500. For more information about Heyday franchising visit: <a href="https://franchising.heydayskincare.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-heyday-is-poised-for-dominance-far-beyond-nyc-and-la-2718313" target="_blank" rel="nofollow">https://franchising.heydayskincare.com/</a>.&nbsp;

Why Heyday Is Poised for Dominance Far Beyond NYC and LA

1851 Franchise

Established first in New York City before expanding to Los Angeles, Heyday is more than a niche, big-city brand — it’s a lifestyle that’s about to catch on nationwide.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

why-heyday-is-poised-for-dominance-far-beyond-nyc-and-la

Sola Salons

Sola Salons Eyes Southern Connecticut for Strategic Franchise Expansion

sola-salons-eyes-southern-connecticut-for-strategic-franchise-expansion

Woodhouse Spas

Photo of exterior of Woodhouse Spa location with people walking around outside

Woodhouse Spas: A Recession-Resistant Franchise Opportunity With Unmatched Support

woodhouse-spas-recession-resistant-franchise-opportunity

Sylvan Learning

Pasadena Weekly: Sylvan Learning Pasadena Offers Free Tutoring for Students Impacted by Local Fires

sylvan-learning-pasadena-free-tutoring-fire-support

BIGGBY COFFEE

BIGGBY® COFFEE Names Erin Kaylor as President, Reinforcing People-First Vision

BIGGBY® COFFEE Names Erin Kaylor as President, Reinforcing People-First Vision and Growth-Focused Future

biggby-coffee-names-erin-kaylor-president

Workout Anytime

Design with Workout Anytime logo and photo of Larry Brayman

Workout Anytime Welcomes Larry Brayman as Chief Marketing Officer, Strengthening Leadership Team Amid Growth Surge

workout-anytime-larry-brayman-cmo

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Restaurant Business: Crumbl Cools Its Expansion, Refocuses on Profitability

restaurant-business-crumbl-cools-its-expansion-refocuses-on-profitability

Franchise Face-Lifts: Why Major Restaurant Brands Are Betting Big on Remodels

franchise-face-lifts-why-major-restaurant-brands-are-betting-big-on-remodels

How New Tariffs Are Causing Price Hikes and Surcharges for U.S. Businesses and Franchises - 1851

Tariffs Prompt Price Hikes, Surcharges as Businesses (and Franchises) Brace for Rising Costs 

tariffs-prompt-price-hikes-surcharges

Pizza Hut - EYM Group - Chapter 11 Bankruptcy - 77 Pizza Hut Locations Sold - 1851 Franchise

77 Pizza Hut Locations Sold After Franchisee Bankruptcy Filing

pizza-hut-franchisee-bankruptcy-eym-group

DonutNV Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-donutnv-franchise-costs-fees-profit-and-data

Lindora’s New President Discusses Franchise Growth and the Future of Health and Wellness

lindoras-new-president-discusses-franchise-growth-and-the-future-of-health-and-wellness

Photo of Happinest Brands vans and teams standing together

Happinest Brands Closes Strong Q1 With Strategic Growth, System-Wide Enhancements

happinest-brands-q1-2025-growth

Church's Texas Chicken - Franchise Deep Dive - Growth Club - 1851 Franchise

Church’s Texas Chicken Franchise Costs, Fees, Profit and Data for 2025

churchs-franchise-deep-dive

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchise Success Stories: Inspiring Tales from the Front Lines

franchise-success-stories

Image of building outline hovering over person's hand

How To Choose the Right Franchise: A Step-by-Step Guide to Success

how-to-choose-the-right-franchise-step-by-step

Most Profitable Restaurant Franchises To Own in 2025 - 1851 Franchise

The Most Profitable Restaurant Franchises to Own in 2025

most-profitable-restaurant-franchises-to-own

Amateur Bodybuilder and Business Partner Bring Passion for Fitness to World Gym Franchise in Fulton, New York

amateur-bodybuilder-and-business-partner-bring-passion-for-fitness-to-world-gym-franchise-in-fulton-new-york

Why Heyday Is Poised for Dominance Far Beyond NYC and LA

MORE STORIES LIKE THIS