Why Now Is Better Time Than Ever to Invest in the Amazing Lash Studio Brand, The Nation’s Top Eyelash Extension Concept

Since coming onto the scene in 2010, the Amazing Lash Studio® brand has been bringing confidence-boosting eyelash extensions across the U.S. With spa-like rooms, specially-trained stylists, and an attractive franchise investment, it’s no wonder the Amazing Lash Studio brand has emerged as a leader in the fast-growing eyelash extension segment.

The Amazing Lash Studio brand has always been committed to providing a tailored guest experience with offerings ranging from proprietary eyelash extensions and lash lifts, to high-quality eyelash extension maintenance services. Following its acquisition in  2018, the Amazing Lash Studio brand quickly established itself as not merely the dominant player, but the leader of the eyelash extension space thanks to recurring revenue streams under the membership model, private rooms for client services, and industry-leading stylist training.

Why Now Is a Great Time to Get Into the Beauty Industry

“The Amazing Lash Studio brand created the membership-based segment of the eyelash extension industry and made it part of a new beauty regime for masses of women across the country,” said Heather Elrod, CEO of Amazing Lash Franchise, LLC. “The brand is a category innovator and a leader. Our intent is to be the category killer, meaning we will dominate the entire segment.”

Over the past few years, the U.S. beauty industry has experienced unbelievable growth, resulting in one of the most valuable beauty and personal care markets in the world. In 2019, Forbes® magazine noted that the beauty industry was worth a staggering $532 billion, and while projections for growth vary, most agree it will likely continue to advance at a 5%-to-7% compound-annual-growth-rate to reach or exceed $800 billion by 2025, further proving its popularity and climbing demand. As self-care continues to be a top priority for consumers across the country, eyelash extensions are poised to become the next big trend in the space. According to an article on Lash Affair, the eyelash extension market alone is projected to reach $1.5 billion in the next five years.

“The demand for semi-permanent eyelash extension and lash lift services isn’t going anywhere,” said Elrod. “The Amazing Lash Studio brand is positioned well for both first-time and experienced franchisees as a way to diversify their portfolios, especially as industries like food and retail face growing competition. Eyelash extension services have shown built-in staying power that other beauty businesses have struggled with—services such as tanning have proven to fade out of popularity, while customers continue to pay for eyelash extensions.”

Like massage therapy services, eyelash extension services are now for everyone on a regular basis and not just treated as an event-based service. All Amazing Lash Studio locations offer recurring memberships to customers to provide routine eyelash maintenance at a good value. The recurring membership model offers the potential for sustained revenues to studio owners.

How The Amazing Lash Studio Brand Stands Out in the Crowd

“The Amazing Lash Studio brand is separated in the beauty segment as one of the only eyelash extension-focused brands to prioritize customer experience with private rooms,” said Elrod. “One of the most significant differentiators between the brand and its competitors is its individual treatment rooms, which offer a high-end, custom experience at an affordable price point. Stylists are trained to discuss pre- and post-care only at the beginning and end of the service so that clients can kick back, close their eyes and take a break from the hustle and bustle of daily life.”

The Amazing Lash Studio brand continues to stand out from other franchise concepts and mom-and-pop studios in the eyelash extension segment because of its proprietary technique of adhering a single fiber to individual lashes to create a customized look. Additionally, the brand offers the opportunity for multiple revenue streams for the business owners, including a product line comprised of eyelash extension care tools and products. In addition to the brand’s proprietary products and services, Amazing Lash Studio locations also encourage memberships and walk-ins, creating a unique, and potentially scalable business model.  This can help lead to higher average unit volumes (AUVs) and greater revenue potential after the breakeven point.

“The brand stands out because of its focus on stylist excellence.,” Elrod said. “The brand has outlined a recommended career path for studio stylist longevity and offers franchisees support and training tools to use with their stylists. In our tenure, we’ve been able to hone not only the training and support but also the business model in order to help provide an excellent experience to guests.”

How The Amazing Lash Studio Brand Prioritizes Training for Franchisees

The brand offers a robust franchisee support system unparalleled in the eyelash extension industry. With field representatives available and a large pool of existing franchisees, new or expanding franchisees have a vast team from which they can learn best practices, using beauty industry expertise. The brand’s support team also assists franchisees in their real estate site selection so studios can be strategically located in high-traffic areas and help maximize studio space to deliver an incredible client experience and return-on-investment potential. This combination of an in-depth real estate strategy and hands-on training helps set franchisees up for a potential recurring revenue membership base.

As the largest franchise brand in the eyelash extension category of the beauty segment, the Amazing Lash Studio brand is in a prime position for growth. With the brand now at over 240 units and growing, now is a great time to take advantage of the demand for eyelash extension services, and invest in the Amazing Lash Studio system's industry-leading franchise opportunity.

The investment range for an Amazing Lash Studio franchise is $239,210 to $508,510*, including a $39,900 franchise fee. For more information on franchise opportunities, visit https://franchising.amazinglashstudio.com.

*As per the March 30, 2020  Franchise Disclosure Document.

Amazing Lash Franchise, LLC. 9780 S. Meridian Blvd, Suite 400 Englewood, CO 80112. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. MN File No. F-8741. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.  THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA.  SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING.  Each Amazing Lash Studio® is independently owned and operated. Amazing Lash Studio® and Amazing Lash Studio + design are  registered trademarks of Amazing Lash Franchise, LLC.