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Why Now Is the Time to Buy a Men In Kilts Franchise in Atlanta

The tough-to-tackle cleaning concept is continuing to target the Sunbelt region for growth.

By Victoria CampisiStaff Writer
Updated 2:14PM 05/11/23

Men In Kilts, the residential and commercial exterior cleaning franchise with nearly 50 units, is continuing to expand nationwide as the need for home services continues to grow. Now, the brand is targeting Atlanta, Georgia, for franchise development. 

“The biggest advantage to expanding in Georgia is the year-round demand,” explained Kayla Cina, Interim Brand President. “Franchise owners who open in Atlanta will have minimal downtime in their operations, whereas someone farther north may have to close down during the three coldest months of the year.”

Areas including Alpharetta, Cummings, Brookhaven, Buckhead and Marietta are all areas Men In Kilts sees as targets for growth, with room to add at least 20 new locations. And with no existing territories in the state of Georgia, franchise owners have the opportunity to be the first to bring the innovative brand to the market. 

Why Atlanta Is Primed for Growth

In 2023, Men In Kilts is focusing its development efforts in the Sunbelt to drive year-round and subscription services while building additional brand awareness in the area. As more franchise owners open locations in relatively close proximity, awareness skyrockets, decreasing franchise owners’ cost per lead in marketing dollars.

Like many areas in the Sunbelt, Atlanta’s climate lends itself to comfortable outdoor work year-round. In Atlanta, the summers are known to be hot and muggy, while the winters are short, cold and wet. The hot season lasts for nearly four months, from May to September, with an average daily high temperature being above 81°F. On the other hand, the cool season lasts under three months, with the coldest month of the year still having a high of 53°F.

In hot and humid climates like Atlanta’s, many of Men In Kilts’ services a “need to have” rather than a “nice to have.”

“Some of the home services we offer are crucial to the health of the home,” said Southard. “Many customers are interested in maintaining their homes rather than dealing with the more serious consequences of corrosion or algae growth later on. Exterior cleaning is an $8 billion industry with high demand. Especially in markets where owners can provide service year-round, this is a great opportunity for entrepreneurs looking to break into the industry.”

Meanwhile, the population in Atlanta is also growing. The current metro area population as of 2023 is 6,106,000, a 1.55% increase from 2022, which follows a 1.73% increase from 2021 to 2022. 

Why Now Is the Time to Invest

Positioned to serve the growing demands of the multi-billion dollar cleaning and building maintenance industry, Men In Kilts is focused on building a national brand that delivers an unparalleled level of professional service. Today, the brand has over 47 franchise locations sold across North America with aggressive expansion plans in place. 

Southard says the Men In Kilts team is looking for passionate and qualified franchise owners in key target markets across the Sunbelt. “We aren’t slowing down by any means,” she said. “We are really just starting to hit our stride with Men In Kilts, and we are excited to keep that momentum going and exceed the growth numbers we experienced this year.” 

To find out more information on costs to buy Men in Kilts, please visit