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How Wild Birds Unlimited Is Constantly Innovating Its Product Line
How Wild Birds Unlimited Is Constantly Innovating Its Product Line

With a new protein-packed bird food specially designed to keep birds healthy and strong throughout every stage of the nesting process, Wild Birds Unlimited is elevating the backyard bird feeding experience this season.

Creating a home and raising a family is one of life’s greatest joys, regardless of species. That’s why Wild Birds Unlimited helps seasonally savvy bird feeders provide their feathered friends with many of the nutrients they need to stay in tip-top shape during one of their most important life stages: nesting.

To celebrate the exciting seasonal shift toward spring, Wild Birds Unlimited recently debuted its new Nesting SuperBlend™ recommended for use starting in early spring through the summer—as birds prepare to nest, lay eggs and raise their young to fledge and survive on their own.

As Wild Birds Unlimited builds on its impressive 38 years of industry experience, the brand continues to develop new products beneficial to birds and bird feeders alike. “We want to provide a joyous experience to our customers,” said John Schaust, Chief Naturalist at Wild Birds Unlimited. “Every day, they’re looking out at their backyards, and whether it’s a quick glimpse or gazing for an hour, it’s amazing to hear people talk about their birds. They have a relationship with them, and helping their birds stay healthy and nest successfully brings them happiness and peace of mind.”

Nesting SuperBlend™ is a protein-packed blend chock-full of sunflower chips, peanuts, Nutrasaff, tree nuts and calcium. Mealworms are included as a tasty protein-rich ingredient to be fed to the young, as are fat and calcium-rich Bark Butter® Bits. The blend is highly attractive to a wide variety of bird species, including warblers, bluebirds, wrens, grosbeaks, chickadees and many others

Protein and calcium are crucial nutrients for birds throughout every stage of the nesting process and beyond. These nutrients aid in egg development and plays a key role in how many a female lays. Upon hatching, young birds need lots of protein to grow healthy muscle fibers and tissues, as well as for feather development. Post-nesting, most birds go into their molting stage, needing to start fresh with healthy new feathers to prepare for winter or the long migration south.

As the trees begin showing the first signs of green, many birds gear up for nesting. First, they scope out the best real estate for their builds. Many bluebirds, for example, nest in abandoned woodpecker holes. On the other hand, specially designed nesting boxes provide an equally great spot to settle down. Nesting SuperBlend™ helps to provide a diet rich in protein, calcium and fat that gives birds the boost they need to build the perfect home for their growing families.

Birds need plenty of fat-powered energy when it comes to defending their nests against intruders and males of the same species, as well. “Carolina Wrens are the cutest—and they are one of the few songbirds that mate for life,” said Schaust, adding that most songbirds don’t stay monogamous for more than one or two nesting cycles. “They’re constantly together, cruising around my yard because that’s their territory. They’re loud and vocal, always calling out and defending their nests. It takes a lot of energy, and they need good food to do it.”

Nesting SuperBlend™ helps get female birds into peak physical condition to begin laying eggs. “Research shows that birds who have good nutrition, weight and fat levels average one additional egg per nesting over those that aren’t,” said Schaust, “and they will often fledge one additional bird from the nest.”

For many species, egg-laying and fledging is an intense month-long process, and having not just adequate, but ideal nutrition is key to the young birds’ viability. Schaust notes that Carolina Wrens, for example, take around 12 to 14 days for their eggs to hatch, and after another 12 to 15 days, the youngsters are strong enough to leave the nest. As the fledglings triumphantly leave the nest, the promise of healthy backyard birds may continue for generations to come.

With this specialty nesting blend and more, Wild Birds Unlimited continues changing the landscape of bird health and nutrition. “When I first started feeding birds 40 years ago, you pretty much grabbed a handful of seeds at the grocery store and made your own feeder,” said Schaust. “Later, you had to lug an 80-pound bag from the grain elevator.” Wild Birds Unlimited’s convenient packaging makes the experience a lot easier and more enjoyable, with effective and attractive feeders specially made for specific foods.

“We continue to learn and we actively review any relevant research that comes out about bird nutrition and nesting,” said Schaust. “Wild Birds Unlimited continues to bring the quality of the backyard bird feeding hobbyist’s experience to a whole new level."

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