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<a href="https://www.wingstop.com/own-a-wingstop?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wingstop-expands-cmos-role-to-chief-growth-and-experience-officer-2709404" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Wingstop</a> is expanding CMO Maurice Cooper&rsquo;s role into the new position chief growth and experience officer, <a href="https://www.nrn.com/people/wingstop-names-new-chief-growth-officer?NL=NRN-02_&amp%3BIssue=NRN-02__20190314_NRN-02__644&amp%3Bsfvc4enews=42&amp%3Bcl=article_1_2&amp%3Butm_rid=CPG06000007795822&amp%3Butm_campaign=29085&amp%3Butm_medium=email&amp%3Belq2=be745ed4bf3f4101ace6cadcb88504ac&utm_source=1851franchise.com&utm_medium=article&utm_campaign=wingstop-expands-cmos-role-to-chief-growth-and-experience-officer-2709404" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">according to a recent Nation&rsquo;s Restaurant News article</a>. 

Cooper, <a href="https://1851franchise.com/qsr-former-holiday-inn-exec-named-cmo-of-wingstop-2706792" style="text-decoration-line:none" target="_blank">who joined Wingstop as CMO last summer</a>, will continue in his current role in addition to taking on the responsibilities of his new one, which includes overseeing end-to-end guest experience and leading revenue-driving initiatives for the franchise, according to the article. 
 
Wingstop created the role of chief growth and experience officer <a href="https://1851franchise.com/wingstop-focused-on-boosting-digital-efforts-2708337" style="text-decoration-line:none" target="_blank">amid a huge digital push for the brand</a>. With approximately 25 percent of its revenue coming from digital sales, it stands to reason Cooper will work closely with Kevin Fish, SVP of digital, as the brand rolls out a new point-of-sale system and an updated website and mobile app experience.

Read the full article <a href="https://www.nrn.com/people/wingstop-names-new-chief-growth-officer?NL=NRN-02_&amp%3BIssue=NRN-02__20190314_NRN-02__644&amp%3Bsfvc4enews=42&amp%3Bcl=article_1_2&amp%3Butm_rid=CPG06000007795822&amp%3Butm_campaign=29085&amp%3Butm_medium=email&amp%3Belq2=be745ed4bf3f4101ace6cadcb88504ac&utm_source=1851franchise.com&utm_medium=article&utm_campaign=wingstop-expands-cmos-role-to-chief-growth-and-experience-officer-2709404" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Maurice Cooper, Wingstop, chicken franchise, chief growth and experience officer

Wingstop Expands CMO’s Role to Chief Growth and Experience Officer

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Maurice Cooper's role with the chicken franchise will expand in the newly-created role focused on digital.

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