Franchise News
Wingstop Expands CMO’s Role to Chief Growth and Experience Officer
Maurice Cooper's role with the chicken franchise will expand in the newly-created role focused on digital.
Wingstop is expanding CMO Maurice Cooper’s role into the new position chief growth and experience officer, according to a recent Nation’s Restaurant News article.
Cooper, who joined Wingstop as CMO last summer, will continue in his current role in addition to taking on the responsibilities of his new one, which includes overseeing end-to-end guest experience and leading revenue-driving initiatives for the franchise, according to the article.
Wingstop created the role of chief growth and experience officer amid a huge digital push for the brand. With approximately 25 percent of its revenue coming from digital sales, it stands to reason Cooper will work closely with Kevin Fish, SVP of digital, as the brand rolls out a new point-of-sale system and an updated website and mobile app experience.
Read the full article here.
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About the Author
Madeline Lena
FollowMaddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories.
Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.
