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A restaurant&#39;s online profile is <a href="https://1851franchise.com/google-it-before-we-go-how-a-restaurant-s-website-can-make-or-break-sales-2710897#category" style="text-decoration-line:none" target="_blank">more important than ever.</a> Whether it be its <a href="https://1851franchise.com/study-shows-45-of-diners-try-new-restaurants-because-of-brands-social-media-2709724" style="text-decoration-line:none" target="_blank">social media presence</a>, website or <a href="https://1851franchise.com/dunkin-and-starbucks-are-revamping-their-loyalty-programs-2709749" style="text-decoration-line:none" target="_blank">loyalty programs</a>, consumers are looking online first and foremost before deciding where to eat.&nbsp;

Recently, Yelp announced an innovative new update to its app to better match consumers with the restaurants they&#39;re more likely to care about based on individual preferences. While <a href="https://1851franchise.com/what-franchise-brands-need-to-build-buzz-in-2020-franchisee-validation-2710731" style="text-decoration-line:none" target="_blank">Yelp has always been an important tool</a> for helping franchisees and consumers evaluate the success of a restaurant, the new &ldquo;lifestyle filter&rdquo; is set to take the app to a new level.

For the first time, when two users with different lifestyles open up the Yelp app from the same location, they&rsquo;ll see a completely different home screen and search results based on their personal preferences. Yelp users will now find it easier to discover their favorite types of businesses through preferences such as <a href="https://www.modernrestaurantmanagement.com/yelp-gets-personal-and-long-john-silvers-golden/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=yelp-is-getting-personal-the-app-is-adding-a-lifestyle-filter-to-better-cater-to-consumers-2710916" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">dietary restrictions, lifestyle and accessibility</a>.

While some franchisors were concerned that the filter may box out specific restaurants, a <a href="https://www.nrn.com/news/tech-tracker-will-yelp-s-new-lifestyle-filter-box-out-some-restaurants?utm_source=1851franchise.com&utm_medium=article&utm_campaign=yelp-is-getting-personal-the-app-is-adding-a-lifestyle-filter-to-better-cater-to-consumers-2710916" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">spokesmen from Yelp told Nation&rsquo;s Restaurant News</a> that it will not be the case&mdash;if a user claims they prefer &ldquo;Chinese, Italian and ramen, it doesn&rsquo;t mean Yelp will never show them French food again. It just means the foods they indicated they prefer will be surfaced.&rdquo; 
Considering <a href="https://www.foodallergy.org/life-with-food-allergies/food-allergy-101/facts-and-statistics?utm_source=1851franchise.com&utm_medium=article&utm_campaign=yelp-is-getting-personal-the-app-is-adding-a-lifestyle-filter-to-better-cater-to-consumers-2710916" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">32 million Americans suffer from food allergies</a>, filters such as dietary restrictions will allow a more streamlined approach to matching customers with the proper food options.

Yelp Is Getting Personal: The App Is Adding a Lifestyle Filter to Better Cater to Consumers

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The company assures QSR and fast casual franchisees that the upgrades won’t harm restaurant sales.


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