Franchise News
%2Fstory1%2F2710731%2Fe04235712b399b83d6512fa64117a5403112.jpg&w=3840&q=75 "What Franchise Brands Need To Build Buzz in 2020: Franchisee Validation")
Today’s franchise candidate knows the importance of consistent brand messaging, third-party coverage and franchisee testimonials—and they’re not letting potential franchisors cut any corners.
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About the Author
Katie LaTour is a staff writer for 1851 Franchise and Estatenvy. She has experience in copywriting, editing and translation, and has written content for brands including Coca-Cola, Ivivva and Ray Ban's. She holds a Master of Arts in Writing and Publishing from DePaul University and a B.A. in English and Spanish from the University of Dayton. Presently, Katie is working on a poetry collection and building a platform for Chicago creative professionals to share best practices.
%2Fstory1%2F2732208%2F37e822ad423382ce9852f5c36f1834432041.jpg&w=3840&q=75 "Inspire Brands, Parent Company of Dunkin’ and Jimmy John’s,")
%2Fstory1%2F2732132%2F67943d9211dc283925ed52d7c3037e9a100.jpg&w=3840&q=75 "AdvantaClean Joins HomeFront Brands as Platform Growth Conti")
%2Fstory1%2F2731641%2Fbe2969049179e2a832b4cc361f3e9a2c5905.jpg&w=3840&q=75 "Private Equity Fuels Jiffy Lube’s Next Chapter as Monomoy St")