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Nowadays, a good website can make or break a business, especially for restaurants and food service franchises. According to <a href="https://www.prnewswire.com/news-releases/survey-nearly-70-of-us-diners-say-a-restaurants-website-has-discouraged-them-from-visiting-300909229.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=google-it-before-we-go-how-a-restaurants-website-can-make-or-break-sales-2710897" target="_blank" rel="nofollow">a new study done by MGH</a> <a href="https://mghus.com/lp/restaurant-survey?utm_source=1851franchise.com&utm_medium=article&utm_campaign=google-it-before-we-go-how-a-restaurants-website-can-make-or-break-sales-2710897" target="_blank" rel="nofollow">77% of diners look up a restaurant online</a> before deciding to eat there and nearly 68% of customers admit that they have been discouraged from visiting a restaurant based on its online presence.While some claim it is <a href="https://1851franchise.com/study-shows-45-of-diners-try-new-restaurants-because-of-brands-social-media-2709724">all about social media</a>, franchisors can <a href="https://www.qsrmagazine.com/denise-lee-yohn-qsrs-marketing-guru/put-your-website-work?utm_source=1851franchise.com&utm_medium=article&utm_campaign=google-it-before-we-go-how-a-restaurants-website-can-make-or-break-sales-2710897" target="_blank" rel="nofollow">no longer avoid the need</a> for an engaging, modern and quality website to act as the brand’s hub. MGH’s study adds that 30% of consumers have turned down a restaurant because its website seemed “old or out of date” and 33% cite difficult-to-navigate sites as the problem. While previous restaurant no-no’s included <a href="https://www.foodnewsfeed.com/fsr/service/reasons-customers-swear-restaurants?utm_source=1851franchise.com&utm_medium=article&utm_campaign=google-it-before-we-go-how-a-restaurants-website-can-make-or-break-sales-2710897" target="_blank" rel="nofollow">dirty floors or bathrooms</a>, now customers aren’t even making it through the door before making their decision.&nbsp;Although 77% of consumers check out the restaurant's official website, <a href="https://www.qsrmagazine.com/outside-insights/5-ways-get-more-diners-yelp?utm_source=1851franchise.com&utm_medium=article&utm_campaign=google-it-before-we-go-how-a-restaurants-website-can-make-or-break-sales-2710897" target="_blank" rel="nofollow">95% of customers at least look it up online</a>. Now more than ever, <a href="https://1851franchise.com/what-franchise-brands-need-to-build-buzz-in-2020-franchisee-validation-2710731">Yelp and other online review websites</a> offer brand’s a way to stand out and drive sales as well as help both franchisees and consumers evaluate a brand’s reputation and reception.&nbsp;Many QSR and fast casual eateries recognize the importance of online offerings, developing clean, mobile-friendly websites as well as <a href="https://1851franchise.com/dunkin-and-starbucks-are-revamping-their-loyalty-programs-2709749">personalized loyalty program apps</a>. Brands such as <a href="https://www.businessinsider.com/mobile-orderings-major-fast-food-impact-2016-4?utm_source=1851franchise.com&utm_medium=article&utm_campaign=google-it-before-we-go-how-a-restaurants-website-can-make-or-break-sales-2710897" target="_blank" rel="nofollow">Papa John’s, Domino’s and Pizza Hut</a> report nearly half of their sales come through mobile and online orders. Chipotle—a brand known for <a href="https://1851franchise.com/sorry-tiktok-facebook-is-still-the-king-of-marketing-2710754">innovative online marketing</a>—even won a <a href="https://www.webbyawards.com/winners/2017/websites/general-website/food-drink/chipotle-responsive-web-ordering/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=google-it-before-we-go-how-a-restaurants-website-can-make-or-break-sales-2710897" target="_blank" rel="nofollow">Webby Award</a> for responsive web ordering in 2017.It appears that a company’s website may no longer just be the secret sauce—it is now the centerpiece of the whole meal.

Google It Before We Go! How a Restaurant's Website Can Make or Break Sales

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A new survey shows that three quarters of all diners check out a restaurant's website before visiting.

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Google It Before We Go! How a Restaurant's Website Can Make or Break Sales

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