Franchisor Stories
Franchise Opportunity Deep Dive: YogaSix is a modern, boutique yoga franchise that offers heated and non-heated classes designed to be accessible and empowering for practitioners of all levels.
YogaSix is one of the largest franchised yoga brands worldwide, providing a modern take on yoga that removes the intimidation factor and invites people of all fitness levels to experience the benefits of practice. Known for its energizing and inclusive atmosphere, YogaSix studios create a community where members can connect to their bodies and minds while enjoying a fun and empowering workout.
YogaSix was founded in 2012 as a boutique yoga studio concept designed to make yoga accessible, empowering and fun. It became part of Xponential Fitness, a leading health and wellness franchisor, to expand its reach and impact.
Mission: YogaSix’s mission is to deliver energizing, empowering and fun yoga experiences that connect people to their bodies and minds in inclusive, supportive communities.
Vision: The vision of YogaSix is to make boutique yoga accessible to all, fostering a world of inclusion, acceptance and personal transformation through the mind-body connection.
YogaSix has opportunities across the United States and internationally. For the latest information on available territories, contact the franchisor.
Initial Costs: The estimated initial investment required to begin operation of a YogaSix franchise ranges from $529,233 to $826,265. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $60,000 | $60,000 |
| Sourcing Fee | $0 | $28,000 |
| Travel & Living Expenses While Training | $0 | $3,000 |
| Real Estate/Lease & Professional Fees | $23,000 | $51,000 |
| Net Leasehold Improvements | $285,500 | $416,000 |
| Signage | $9,500 | $25,000 |
| Insurance | $4,681 | $9,683 |
| Fitness Equipment & Initial FF&E Package 8 | $36,600 | $60,000 |
| Pre-Sales & Soft Opening Retail Inventory Kit | $13,000 | $18,000 |
| Audio/Visual Package & Computer System | $29,500 | $29,500 |
| Initial Marketing & Advertising Spend | $35,370 | $51,500 |
| Initial Instructor Training Fee | $3,000 | $4,500 |
| Technology & Software Fees | $4,082 | $4,082 |
| Additional Funds (3 Months) | $25,000 | $66,000 |
Initial Franchise Fee: The standard initial franchise fee for a single YogaSix studio is $60,000, due at the time of signing the franchise agreement and non-refundable under any circumstances. The following discounts are available:
Ongoing Fees: According to the 2025 FDD, YogaSix franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty Fee | 7% of gross sales generated by your studio over the relevant reporting period/week |
| Contributions to Brand Development Fund | 2% of gross sales/week |
| Local Advertising Requirement | The greater of $1,500 or 2% of the prior month’s gross sales/month |
ROI Potential: Below represents the The table below summarizes the average, median and range of gross revenue for the 162 studios that were operational for the entirety of FY 2024. This data is presented for each revenue quartile, as well as for the full group of studios, providing a snapshot of financial performance across the system.
| Quartile | Average | Median | Min | Max |
| 1st Quartile (41) | $788,337 | $779,447 | $628,541 | $1,223,369 |
| 2nd Quartile (40) | $541,693 | $533,701 | $468,560 | $628,054 |
| 3rd Quartile (41) | $387,750 | $382,632 | $314,060 | $467,735 |
| 4th Quartile (40) | $231,707 | $246,158 | $75,890 | $312,060 |
| Total (162) | $488,615 | $468,417 | $75,890 | $1,223,369 |
YogaSix guides franchisees through the entire opening process, including site selection, lease negotiation, construction planning, and studio build-out. The brand also supports owners with recruiting studio staff and activating their membership sales process prior to opening.
YogaSix provides initial and ongoing training, including pre-opening and in-person sessions, as well as weekly and monthly webinars designed to support long-term business growth.
Franchisees receive assistance with site selection, lease negotiation, construction, hiring, and membership sales strategies, plus ongoing marketing and public relations support.
Franchisees gain access to advanced studio management software, a national vendor network, and the Xponential Fitness playbook to support streamlined and consistent operations.
Prior fitness or business ownership experience is preferred but not required.
YogaSix is designed for executive or semi-absentee ownership with a manager-led model, though owners should expect to commit time during launch and for oversight.
YogaSix may provide referrals to third-party lenders experienced in SBA loans and franchise financing.
“The Xponential playbook and YogaSix plan have guided us in the most positive way. I would say we heavily rely on the Corporate Team — why reinvent the wheel when they've done a lot of it for us already?! One of the lessons we learned as well is to follow their playbook. They've figured this out. They also adapt to make changes, which I think is it — they're so supportive to all the owners, with lots of communication. They don't leave you hanging.”
- Michelle and Neil Gratton, Multi-Unit Franchise Owners — California
“I think the community is such a huge aspect of what we do. Each one of us are small business owners in our own communities. And we're there trying to help people feel great in their bodies and have fun while doing it. We bring people together — they come in and they're not only finding something that makes them feel good in their bodies, but they're also finding something that feeds their soul as well in a way because they're finding a community that they want.”
- Chris Dordell and Jason Fenske, Multi-Unit/Multi-Brand Franchise Owners — California
The global Pilates and yoga studios market is on a steep growth trajectory, projected to rise from $158.43 billion in 2023 to $420.98 billion by 2032. This reflects a compound annual growth rate (CAGR) of 11.5%, fueled by increasing consumer awareness of both physical and mental wellness. As more individuals seek low-impact, holistic fitness options, the demand for accessible and specialized studio experiences continues to grow.
This surge in interest positions YogaSix for long-term success. With a modern, inclusive approach and broad appeal across age and fitness levels, YogaSix is well aligned with market demand and poised to capture an expanding share of the wellness economy.
YogaSix stands out through its modern, inclusive approach and scalable business model. Key competitors include CorePower Yoga, Oxygen Yoga & Fitness, SPENGA, Pure Yoga and independent local studios, but YogaSix differentiates itself through its franchise-backed national presence and variety of class offerings.
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