SPENGA Franchise Costs, Fees, Profit and Data for 2026

SPENGA is a boutique fitness franchise that combines indoor cycling, strength training and yoga into one 60-minute workout. The brand offers instructor-led classes designed to help members improve cardiovascular fitness, build strength and increase flexibility.

1. What Is the Brand Overview for SPENGA?

About the Brand

SPENGA opened its first studio in Mokena, Illinois, in August 2014. The concept was developed by a team of fitness industry professionals who wanted to combine three essential types of exercise into a single workout.

The founding team includes Roger McGreal, Nancy Vrdolyak, Heather Ruff, Amy Nielsen, Joseph Vrdolyak and Peter J. Vrdolyak III. Their experience includes leadership positions with Cardinal Fitness and Charter Fitness.

SPENGA's name comes from its three workout components: SPin, strENgth and yoGA. Each session includes 20 minutes of cycling, 20 minutes of strength training and 20 minutes of yoga. The company began offering franchises in 2015.

Mission: To deliver a balanced workout that helps members improve endurance, strength and flexibility in a supportive group fitness environment.

Vision: To make comprehensive fitness training more accessible by bringing SPENGA's three-part workout to communities across the country.

Unique Selling Points (USPs)

• Three Workouts in One: Members receive cycling, strength training and yoga instruction during a single 60-minute session.
• Balanced Fitness Programming: The workout incorporates cardiovascular exercise, resistance training and flexibility.
• Instructor-Led Classes: Certified instructors guide members through each workout segment.
• Dedicated Workout Stations: Studios are designed to accommodate up to 24 members per session.
• Distinctive Studio Experience: DJ-inspired music and aromatherapy contribute to the workout environment.
• Consistent Class Structure: Members know what to expect from the three-part format while experiencing varied exercises and routines.

2. What Are the Franchise Opportunity Details?

Why Franchise With SPENGA?

• Established Operating System: SPENGA has been franchising since 2015 and provides operating standards for studio management, fitness programming and customer service.
• Two Studio Models: Franchisees can choose between a traditional studio of approximately 3,500–4,000 square feet and a combo studio of approximately 3,000–3,500 square feet.
• Training and Support: The franchisor provides initial training, instructor development and operational assistance.
• Marketing Resources: Franchisees receive guidance for presale campaigns, grand opening promotions and ongoing local marketing.
• Technology Systems: Required platforms support membership management, payment processing, customer relationships and fitness performance tracking.
• Multi-Unit Development: Qualified candidates can enter development agreements for multiple locations, with reduced development fees based on the number of studios.

Available Territories

SPENGA offers franchise opportunities in markets that meet its site selection and demographic requirements. The company evaluates potential territories based on population, competition, local market conditions and available commercial real estate.

Interested candidates can contact the franchise development team through the SPENGA franchise website to discuss available markets.

Investment Overview

Initial Costs: The estimated initial investment required to begin operation of a SPENGA traditional studio ranges from $552,267 to $789,595. For the smaller combo model, the estimated investment ranges from $480,280 to $566,143. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:

Initial Franchise Fee: According to Item 5 of the 2026 FDD, SPENGA charges an initial franchise fee of $49,500, due upon signing the franchise agreement. The fee is nonrefundable.

For multi-unit developers, SPENGA offers development fees that vary by the number of studios. A two-studio agreement carries a development fee of $89,500, while a three-studio agreement carries a fee of $119,500. The FDD lists additional development fee schedules for agreements covering up to 10 studios.

Ongoing Fees: According to the 2026 FDD, SPENGA franchisees are responsible for the following ongoing payments and fees:

ROI Potential: According to the 2026 FDD, 35 franchised SPENGA studios that operated throughout 2025 reported the following annual NCI, which means all revenue generated from gift cards, memberships and other approved products and services:

3. What Franchisee Support Does SPENGA Provide?

Pre-Opening Support

SPENGA provides assistance as franchisees prepare to open their studios. This includes guidance on site selection, studio layout, construction requirements, equipment and pre-opening marketing.

Franchisees must secure an approved location and complete the required buildout. The traditional model generally requires 3,500–4,000 square feet, while the combo model requires approximately 3,000–3,500 square feet. Both models are designed to accommodate 24 workout stations.

SPENGA also requires a presale membership campaign before opening. According to Item 19 of the FDD, this campaign generally takes place 90–120 days before the studio opens.

Training Programs

SPENGA provides an initial training program for franchise owners and designated personnel at no additional training fee for the first three participants. Franchisees are responsible for associated travel, lodging and other expenses.

Training covers the company's operating system, studio management and fitness programming. Instructors also complete required training before leading classes. Additional instructor training is available for new hires, with fees outlined in Item 6 of the FDD.

The franchisor may require additional training to maintain operating standards.

Operational Support

SPENGA provides ongoing guidance related to studio operations, member services, fitness programming and marketing. Franchisees must follow the company's operating manuals and maintain its standards for approved equipment, services and products.

The brand also establishes minimum local marketing requirements and provides systems for managing digital marketing, customer communications and member engagement.

Technology and Tools

SPENGA requires franchisees to use designated technology platforms for daily operations. These include:

• Point-of-sale and payment processing software for membership transactions.
• Customer relationship management software for member communications and lead management.
• The SPENGA mobile application and related technology.
• Fitness performance tracking systems.
• Customer review software and search engine optimization services.

These systems carry recurring fees, as outlined in the investment section.

4. What Are the Franchisee Requirements for SPENGA?

Eligibility Criteria

SPENGA provides no franchisee requirements with regard to liquid assets or net worth.

The brand's leadership has extensive experience in the fitness industry, but candidates should also have the business and management skills needed to oversee employees, monitor expenses and build a membership base.

Operational Commitments

SPENGA franchisees are responsible for maintaining operating standards, staffing their studios and overseeing business performance. Prospective owners interested in hiring a manager rather than running daily operations themselves should confirm the franchisor's current requirements before investing.

The studio model requires ongoing attention to employee training, customer retention, local marketing and membership sales.

Funding Assistance

SPENGA does not provide direct or indirect financing and does not guarantee franchisees' loans, mortgages, leases or other obligations.

5. Are There Franchisee Success Stories?

“We chose SPENGA because it embodies what every great franchise should represent: leadership, teamwork, creativity and rapid growth. SPENGA's concept is one like no other. The leadership and teamwork throughout the entire franchise continues to soar above our expectations. The entire network has become a SPENGA fam and we feel so lucky to be a part of this growing, yet tightly knit community.”

- Carrie and Dan Rudman, Franchisees — Bloomingdale, Illinois

6. What Is the Market Potential for the Boutique Fitness Sector?

The boutique fitness segment has become a major growth driver within the U.S. health club industry as consumers increasingly gravitate toward specialized, coach-led workout experiences. The broader U.S. gym and fitness club industry has expanded at a CAGR of 3.6% to $47 billion in 2026, while participation continues to rise, with about 77 million Americans now belonging to a gym or studio. Boutique studios, which focus on formats such as HIIT, cycling and yoga, have captured a growing share of the market by emphasizing community, results-driven training and smaller group classes.

Competitor Analysis

SPENGA’s primary competitors include Orangetheory, CycleBar, F45, Club Pilates and Burn Boot Camp. The brand’s primary differentiation is its combination of three exercise disciplines within one class.

7. What Is the Application Process for SPENGA Franchisees?

1. Introductory Call: Learn about SPENGA's history, business model and franchise opportunity.
2. Business Overview and Highlights: Review unit economics, available support and the path to opening.
3. Franchise Disclosure Review: Examine the FDD and ask questions about the investment, fees and franchise agreement.
4. Territory Review: Work with the development team to evaluate potential territories using mapping software.
5. Franchisee Validation Calls: Participate in weekly calls led by current franchisees to learn about their ownership experiences.
6. Leadership Team Validation: Join weekly calls with SPENGA's executive team to discuss the business and franchise system.
7. Confirmation Day: Spend two days in Chicago meeting with SPENGA leadership, experiencing the workout and learning more about franchise ownership.
8. Franchise Agreement Review: Review the franchise agreements and resolve outstanding questions.
9. Welcome to the SPENGA Family: Execute the agreements and participate in a kickoff call with SPENGA headquarters to begin preparing for opening.

Prospective franchisees can begin the process by completing the inquiry form on the SPENGA franchise development website.

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