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In an effort to retain advertisers as more and more social media sites launch competing platforms, <a href="https://www.youtube.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=youtube-launches-vertical-video-ads-2707853" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">YouTube</a> is taking steps to allow brands the chance to provide &ldquo;a more seamless mobile experience&quot; for viewers by rolling out vertical video ads that fill a user&rsquo;s screen in its mobile app. 

<a href="https://www.thedrum.com/news/2018/09/12/vertical-video-ads-are-coming-youtube?utm_source=1851franchise.com&utm_medium=article&utm_campaign=youtube-launches-vertical-video-ads-2707853" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">An article in The Drum</a> reported the announcement at Dmexco (Digital Marketing Expo and Conference) 2018, noting YouTube also unveiled plans to sell advertisers video ads based on a user&rsquo;s personalized feed. 

Several brands have tested the new creative format that redirects to an external link when viewers tap on the video ad, including Hyundai, who reported a 33% uplift in brand awareness and a 12% rise in purchase consideration as a result of its trial campaign.

&quot;As more video gets shot vertically, we want to take advantage of the full canvas and not just have it rammed into the horizontal with black bars on the side,&quot; said YouTube chief product officer Neal Mahon.

Read the full story <a href="https://www.thedrum.com/news/2018/09/12/vertical-video-ads-are-coming-youtube?utm_source=1851franchise.com&utm_medium=article&utm_campaign=youtube-launches-vertical-video-ads-2707853" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

YouTube, vertical video ads, advertising, Hyundai

YouTube Launches Vertical Video Ads

1851 Franchise

With more than 70% of watch time happening on mobile devices, YouTube aims to better connect advertisers with viewers

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Layne's Chicken Fingers

Photo of exterior of Layne's Chicken Fingers restaurant

Layne’s Chicken Fingers Signs Landmark 44-Restaurant Deal, Shatters Records in Monumental Third Quarter

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Why Children’s Lighthouse Is a Great Opportunity for Swim School Franchisees

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How Pet Wants Is Redefining the Customer Experience in the Pet Industry

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How Much Can You Really Make With a Jollibee Franchise? Inside the Numbers of Item 19

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