1851

Zoup!, the clean, nutritious soup franchise started in 1997, is now&nbsp;<a href="https://franchise.eatzeats.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=zeats-what-changed-as-zoup-rebranded-to-cater-to-younger-consumers-2726931" target="_blank" rel="nofollow">Z!Eats</a>, a fresher, rebranded model that expands the brand’s offerings beyond&nbsp;just soups. This makeover is the latest manifestation of consumers’ shift toward a more varied, wholesome dining experience. According to&nbsp;<a href="https://pos.toasttab.com/blog/on-the-line/gen-z-food-trends?utm_source=1851franchise.com&utm_medium=article&utm_campaign=zeats-what-changed-as-zoup-rebranded-to-cater-to-younger-consumers-2726931#:~:text=This%20is%20great%20news%20for,at%20the%20quick%20service%20level." target="_blank" rel="nofollow">Toast</a>, younger generations prioritize high-quality menu items while older diners are more focused on price.Because it already has a pretty affordable menu, Z!Eats can continue to appeal to older generations, but the addition of even more fresh menu options serves to draw in a younger demographic, too.“This transition isn’t just about changing signs; it’s about embracing a new identity while staying true to our core values,”&nbsp;<a href="https://woworksusa.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=zeats-what-changed-as-zoup-rebranded-to-cater-to-younger-consumers-2726931" target="_blank" rel="nofollow">WOWorks</a> CEO&nbsp;<a href="https://www.linkedin.com/in/kelly-roddy-cfe-7779141/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=zeats-what-changed-as-zoup-rebranded-to-cater-to-younger-consumers-2726931" target="_blank" rel="nofollow">Kelly Roddy</a> told&nbsp;<a href="https://www.franchisewire.com/woworks-rebrands-zoup-to-zeats/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=zeats-what-changed-as-zoup-rebranded-to-cater-to-younger-consumers-2726931" target="_blank" rel="nofollow">FranchiseWire</a>. “The inspiration behind expanding our menu beyond soup came from a desire to offer our customers a wider range of options to choose from. Our development process involved carefully curating new menu items that still reflect our brand’s commitment to quality and flavor.”The makeover includes the addition of flavorful mac ‘n’ cheese dishes, new sandwiches, soup flights and a flatbread category. With the expanded menu will come a redesigned kitchen meant to boost efficiency and decrease service times.While a new Z!Eats restaurant has already opened in Atlanta, and there is another in the works in Fairfax, Virginia, the entire system is slated to be rebranded by the end of the year in line with a service model, menu and brand identity that is “tailored for the next generation of fast-casual food enthusiasts.”“The letter Z has a lot of movement and energy, and our restaurant design has that same level of movement and energy,” Roddy said. “This plays a key role in attracting and engaging with younger customers who value a trendy and innovative dining experience.”

Z!Eats: Zoup! Rebrands to Appeal To Younger Consumers

1851 Franchise

The decades-old soup franchise recently got a makeover, expanding its menu and offering a new prototype to draw in “the next generation of fast-casual food enthusiasts.”

Z!Eats: What Changed as Zoup! Rebranded to Cater to Younger Consumers

zeats-what-changed-as-zoup-rebranded-to-cater-to-younger-consumers

KLA Schools

KLA Schools Franchise - Sophia Zamor - A Day in the Life - 1851 Franchise

Sunshine, Storytime and Strategy: A Day in the Life of a KLA Schools Franchisee

kla-schools-franchise-day-in-the-life

Fitness Premier

Photo of four people walking on treadmills at Fitness Premier 24/7 Clubs with ribbon cutting graphic

Fitness Premier 24/7 Clubs Opens First-Ever Florida Location in Sarasota

fitness-premier-sarasota-grand-opening

Pool Scouts

Photo of Pool Scouts team member kneeling by pool

How Franchisees Successfully Scale With Pool Scouts

how-franchisees-can-scale-with-pool-scouts

Children's Lighthouse

Why Children’s Lighthouse Is Built To Withstand Uncertainty and Why Now Is the Time To Invest

why-childrens-lighthouse-is-built-to-withstand-uncertainty-and-why-now-is-the-time-to-invest

Keke's Breakfast Cafe

How Keke's is Evolving Its Growth Model to Thrive in Every Market

how-kekes-is-evolving-its-growth-model-to-thrive-in-every-market

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

McDonald’s Rolls Out Major Value Push To Win Back Customers Amid Inflation

mcdonalds-rolls-out-major-value-push-to-win-back-customers-amid-inflation

Photo of Paris Baguette pastries and beverages 

Paris Baguette Celebrates 250th Café Opening in Frederick, Maryland, Accelerating Expansion and Reviving the Neighborhood Bakery Café

paris-baguette-250th-north-america-cafe

Restaurant Chains Open Their Wallets To Jump-Start Franchise Growth - 1851 Franchise

Restaurant Chains Open Their Wallets To Jump-Start Franchise Growth

restaurant-franchise-incentives-cash-royalty-holidays-fee-reductions

U.S. Budget Deficit Rises as Tariff Revenues Increase — Potential Considerations for Franchising

us-budget-deficit-rises-as-tariff-revenues-increase-potential-considerations-for-franchising

Dickey's Franchisee Backlash - Lawsuits - Disputes - 1851 Franchise

Texas-Based Dickey’s Barbecue Pit Grapples with Franchisee Backlash

dickeys-barbecue-pit-franchisee-lawsuits

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

graphic image of a franchisee spotligh aman kaur of voodoo brewing

How This Trio of Friends Is Brewing Up Community With Voodoo Brewing Co. in Prosper, Texas

Z!Eats: What Changed as Zoup! Rebranded to Cater to Younger Consumers

MORE STORIES LIKE THIS