1851

Zoup!, the clean, nutritious soup franchise started in 1997, is now&nbsp;<a href="https://franchise.eatzeats.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=zeats-what-changed-as-zoup-rebranded-to-cater-to-younger-consumers-2726931" target="_blank" rel="nofollow">Z!Eats</a>, a fresher, rebranded model that expands the brand’s offerings beyond&nbsp;just soups. This makeover is the latest manifestation of consumers’ shift toward a more varied, wholesome dining experience. According to&nbsp;<a href="https://pos.toasttab.com/blog/on-the-line/gen-z-food-trends?utm_source=1851franchise.com&utm_medium=article&utm_campaign=zeats-what-changed-as-zoup-rebranded-to-cater-to-younger-consumers-2726931#:~:text=This%20is%20great%20news%20for,at%20the%20quick%20service%20level." target="_blank" rel="nofollow">Toast</a>, younger generations prioritize high-quality menu items while older diners are more focused on price.Because it already has a pretty affordable menu, Z!Eats can continue to appeal to older generations, but the addition of even more fresh menu options serves to draw in a younger demographic, too.“This transition isn’t just about changing signs; it’s about embracing a new identity while staying true to our core values,”&nbsp;<a href="https://woworksusa.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=zeats-what-changed-as-zoup-rebranded-to-cater-to-younger-consumers-2726931" target="_blank" rel="nofollow">WOWorks</a> CEO&nbsp;<a href="https://www.linkedin.com/in/kelly-roddy-cfe-7779141/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=zeats-what-changed-as-zoup-rebranded-to-cater-to-younger-consumers-2726931" target="_blank" rel="nofollow">Kelly Roddy</a> told&nbsp;<a href="https://www.franchisewire.com/woworks-rebrands-zoup-to-zeats/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=zeats-what-changed-as-zoup-rebranded-to-cater-to-younger-consumers-2726931" target="_blank" rel="nofollow">FranchiseWire</a>. “The inspiration behind expanding our menu beyond soup came from a desire to offer our customers a wider range of options to choose from. Our development process involved carefully curating new menu items that still reflect our brand’s commitment to quality and flavor.”The makeover includes the addition of flavorful mac ‘n’ cheese dishes, new sandwiches, soup flights and a flatbread category. With the expanded menu will come a redesigned kitchen meant to boost efficiency and decrease service times.While a new Z!Eats restaurant has already opened in Atlanta, and there is another in the works in Fairfax, Virginia, the entire system is slated to be rebranded by the end of the year in line with a service model, menu and brand identity that is “tailored for the next generation of fast-casual food enthusiasts.”“The letter Z has a lot of movement and energy, and our restaurant design has that same level of movement and energy,” Roddy said. “This plays a key role in attracting and engaging with younger customers who value a trendy and innovative dining experience.”

Z!Eats: Zoup! Rebrands to Appeal To Younger Consumers

1851 Franchise

The decades-old soup franchise recently got a makeover, expanding its menu and offering a new prototype to draw in “the next generation of fast-casual food enthusiasts.”

Z!Eats: What Changed as Zoup! Rebranded to Cater to Younger Consumers

zeats-what-changed-as-zoup-rebranded-to-cater-to-younger-consumers

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

sola-salons-targets-chicago-for-strategic-franchise-growth

Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Crust Pizza Co.

Crust Pizza Co. - Technology Piece - CTO Nick Fontenot - May 2025 - 1851 Franchise

Crust Pizza Co. Builds the Future of Franchising With Tech-First Strategy

crust-pizza-co-technology-nick-fontenot-cto

Paris Baguette

Paris Baguette’s Recipe for Expansion: Leadership, Community and A Vision for 1,000 Cafés by 2030

paris-baguettes-recipe-for-expansion-leadership-community-and-a-vision-for-1000-cafes-by-2030

Seniors Helping Seniors®

Franchisee Spotlight with Billy and Anita Clark and Seniors Helping Seniors

Heart and Purpose: Couple Launch Seniors Helping Seniors® Franchise in Northern Arizona

heart-and-purpose-couple-launch-seniors-helping-seniors-franchise-in-northern-arizona

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Restaurant Business: Crumbl Cools Its Expansion, Refocuses on Profitability

restaurant-business-crumbl-cools-its-expansion-refocuses-on-profitability

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

The Ultimate Guide to Selling Franchises: Building Your Brand’s Growth Machine

ultimate-guide-to-selling-franchises

Z!Eats: What Changed as Zoup! Rebranded to Cater to Younger Consumers

MORE STORIES LIKE THIS