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Zoup!, the clean, nutritious soup franchise started in 1997, is now&nbsp;<a href="https://franchise.eatzeats.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=zeats-what-changed-as-zoup-rebranded-to-cater-to-younger-consumers-2726931" target="_blank" rel="nofollow">Z!Eats</a>, a fresher, rebranded model that expands the brand’s offerings beyond&nbsp;just soups. This makeover is the latest manifestation of consumers’ shift toward a more varied, wholesome dining experience. According to&nbsp;<a href="https://pos.toasttab.com/blog/on-the-line/gen-z-food-trends?utm_source=1851franchise.com&utm_medium=article&utm_campaign=zeats-what-changed-as-zoup-rebranded-to-cater-to-younger-consumers-2726931#:~:text=This%20is%20great%20news%20for,at%20the%20quick%20service%20level." target="_blank" rel="nofollow">Toast</a>, younger generations prioritize high-quality menu items while older diners are more focused on price.Because it already has a pretty affordable menu, Z!Eats can continue to appeal to older generations, but the addition of even more fresh menu options serves to draw in a younger demographic, too.“This transition isn’t just about changing signs; it’s about embracing a new identity while staying true to our core values,”&nbsp;<a href="https://woworksusa.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=zeats-what-changed-as-zoup-rebranded-to-cater-to-younger-consumers-2726931" target="_blank" rel="nofollow">WOWorks</a> CEO&nbsp;<a href="https://www.linkedin.com/in/kelly-roddy-cfe-7779141/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=zeats-what-changed-as-zoup-rebranded-to-cater-to-younger-consumers-2726931" target="_blank" rel="nofollow">Kelly Roddy</a> told&nbsp;<a href="https://www.franchisewire.com/woworks-rebrands-zoup-to-zeats/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=zeats-what-changed-as-zoup-rebranded-to-cater-to-younger-consumers-2726931" target="_blank" rel="nofollow">FranchiseWire</a>. “The inspiration behind expanding our menu beyond soup came from a desire to offer our customers a wider range of options to choose from. Our development process involved carefully curating new menu items that still reflect our brand’s commitment to quality and flavor.”The makeover includes the addition of flavorful mac ‘n’ cheese dishes, new sandwiches, soup flights and a flatbread category. With the expanded menu will come a redesigned kitchen meant to boost efficiency and decrease service times.While a new Z!Eats restaurant has already opened in Atlanta, and there is another in the works in Fairfax, Virginia, the entire system is slated to be rebranded by the end of the year in line with a service model, menu and brand identity that is “tailored for the next generation of fast-casual food enthusiasts.”“The letter Z has a lot of movement and energy, and our restaurant design has that same level of movement and energy,” Roddy said. “This plays a key role in attracting and engaging with younger customers who value a trendy and innovative dining experience.”

Z!Eats: Zoup! Rebrands to Appeal To Younger Consumers

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The decades-old soup franchise recently got a makeover, expanding its menu and offering a new prototype to draw in “the next generation of fast-casual food enthusiasts.”

Z!Eats: What Changed as Zoup! Rebranded to Cater to Younger Consumers

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Layne's Chicken Fingers

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 Layne’s Chicken Fingers Crosses Mid-Year Mark With 11 New Restaurants Opened, Including the First Time the Brand has Seen Two Openings on the Same Day on July 14

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HomeTeam Inspection Service

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HomeTeam Inspection Service Franchise Owners Diversify Income With Multi-Service Model

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Right at Home

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Right at Home Franchise Owner Jennifer Selden To Share Franchise Journey, Sparked by Personal Care Experiences

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Paris Baguette Canada

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What Paris Baguette Franchisees Have To Say About Their Experiences

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Gregory Brewer To Share 20-Year Franchise Journey With Right at Home in Upcoming Webinar

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Z!Eats: What Changed as Zoup! Rebranded to Cater to Younger Consumers

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