Franchisor Stories

Zoom Room Franchise Costs, Fees, Profit and Data for 2025
Franchise Opportunity Deep Dive: Zoom Room offers an indoor dog-training “gym” franchise that teaches pet parents (not just dogs), with community events and curated retail.

Franchisor Stories

Franchise Opportunity Deep Dive: Zoom Room offers an indoor dog-training “gym” franchise that teaches pet parents (not just dogs), with community events and curated retail.

Zoom Room is an indoor, climate-controlled dog-training and socialization concept. Unlike daycares or boarding, owners attend every session with their dogs. The model layers recurring group classes, specialty courses (e.g., agility, scent), private sessions, member events and curated retail—producing a sticky, community-centric revenue mix with relatively low staffing.
Zoom Room is led by Founder and CEO Mark Van Wye, a longtime industry voice, author of the bestselling “Puppy Training in 7 Easy Steps,” and a frequent commentator on pet-services trends.
Mission: Empower the people who love dogs by training owners alongside their pets so dogs become confident, well-socialized members of the family (owner-present training that emphasizes positive reinforcement).
Vision: Build the leading national community hub for responsible dog owners — part training gym, part event center, part trusted retail resource — delivering long client lifetimes and advocacy (10,000+ five-star reviews noted in brand materials).
Franchise opportunities are available across the United State (excluding Alaska, Hawaii, North Dakota and South Dakota) with a dedicated national real-estate team assisting site selection at no extra cost.
Initial Costs: The estimated initial investment to open a single Zoom Room franchise ranges $318,500 to $497,050. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $49,500 | $49,500 |
| Design & Construction Consulting Fee | $10,000 | $10,000 |
| Real Estate/Rent (Pre-Opening) | $13,500 | $27,000 |
| Security & Utility Deposits | $4,500 | $18,500 |
| Leasehold Improvements | $162,000 | $236,000 |
| Initial Inventory | $12,000 | $24,000 |
| Office Equipment & Supplies | $4,400 | $8,000 |
| Travel & Lodging (Training) | $1,500 | $4,000 |
| Signage | $8,000 | $20,000 |
| Furniture, Fixtures & Equipment | $18,100 | $26,800 |
| Grand Opening Spend | $2,000 | $4,000 |
| Subscriptions & Dues | $350 | $350 |
| Licenses & Permits | $0 | $4,000 |
| Professional Fees | $19,500 | $28,000 |
| Software Set-Up Fee | $400 | $400 |
| Weekly Software Fee (Pre-Open Provision) | $3,000 | $3,000 |
| Insurance (Pre-Open) | $750 | $3,500 |
| Additional Funds (3 Months) | $9,000 | $30,000 |
Initial Franchise Fee: The initial franchise fee for a single Zoom Room franchise is $49,500, due at the signing of the franchise agreement.
Qualified multi-unit developers must pay a multi-unit development fee of $120,000 for three franchises and $36,000 per location for four or more franchises.
Honorably discharged military veterans who qualify under VetFran are entitled to a 10% discount on the initial franchise fee for their first franchise.
Ongoing Fees: According to the 2025 FDD, Zoom Room franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty | 8% of gross sales/week |
| National Advertising Fund | 1% of gross sales/week |
| Local Advertising | Minimum $1,500/month; grand-opening spend to be used in first 90 days |
| Software Fee | $100/week (operating software/POS stack) |
| Gift Card Processing | $25/month |
| Required Gift Fundraising/GIFT Sales Fee | 7%/sale |
ROI Potential: According to the 2025 FDD, the 16 Zoom Room franchises open for the entirety of FY 2023 reported the following gross revenues growth for FY 2024:
Average | Median | High | Low | |
| Gross Revenues | $341,013 | $317,803 | $612,848 | $123,250 |
| Expenses | ($328,888) | ($357,955) | ($484,760) | ($186,862) |
| Net Profit | $12,125 | ($3,180) | $152,762 | ($143,452) |
| Net Profit Margin | -5.0% | 0.0% | 32.4% | -57.9% |
Initial training is provided at the headquarters in greater Los Angeles (or another designated site) for up to two people (one must be a principal owner). The program covers core operations, instruction methodology, safety, class progression, retail merchandising and systems. Travel/lodging are franchisee expenses; additional trainees may require extra fees.
Franchisees receive guidance on site selection, lease negotiation, design/construction, launch planning and ongoing marketing. There are defined Internet marketing policies and brand-standard toolkits for local lead-gen and PR.
Zoom Room specifies a computer/POS and software stack (with weekly software fee) to manage scheduling, payments, CRM, analytics and marketing automations.
Experience with pets or prior dog-training credentials is not required; owners (or a designated manager) must complete training and operate to brand standards.
A principal owner or designated manager must complete initial training and oversee day-to-day operations per the franchise agreement. The model is designed for lean staffing and predictable hours (classes/events), making hands-on management the norm, with room for multi-unit oversight as systems mature.
The FDD does not indicate franchisor-provided financing for initial costs; franchisees often use SBA or third-party lenders.
KC Gardner, a seasoned dog professional and Navy veteran, opened Nevada’s first Zoom Room. With over 20 years of experience in the dog industry — as a breeder, trainer and groomer — Gardner found franchising a natural next step after arthritis forced her to leave grooming. She says that franchising removed the uncertainty of starting a business from scratch while also allowing her to continue working with dogs. Many of her former grooming clients are now customers at her new Zoom Room location.
Total U.S. pet industry spending was around $152 billion in 2024, with $157 billion projected for 2025. U.S. pet services (training, grooming, sitting/boarding) are growing at ~7–8% CAGR through 2029-2030, per multiple market trackers. Pet ownership is around 94 million U.S. households (APPA 2024-25), with millennials and Gen Z driving premium services and wellness-focused spend.
Zoom Room’s owner-present training model differentiates it from boarding/day care operators that require large footprints and 24/7 staffing. Primary competitors span independent trainers and similar franchise brands, such as Dogtopia and Camp Bow Wow. Zoom Room competes on curriculum depth, community events and an owner-present safety profile (lower liability vs. drop-off).
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