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Dogtopia has made a name for itself as one of the leading pet services franchises in the United States. And with an expectation for pet care sales to grow to&nbsp;<a href="https://www.petfoodprocessing.net/articles/14525-morgan-stanley-pet-care-sales-to-reach-275-billion-in-2030?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-dogtopias-franchise-costs-fees-profit-and-data-2721549" target="_blank" rel="nofollow">$275 billion in 2030</a>, now might be time to begin franchising in the pet service industry. But what can prospective franchisees expect if they sign a franchise agreement with Dogtopia?<h4>How Many Dogtopia Locations Are There?</h4>According to Dogtopia’s franchise website, there are over 220 operating locations in the United States and Canada. The brand has grown significantly since its inception in 2002 in Virginia. Dogtopia’s website states that there are over 350 locations sold and in development, and that the brand is on track to reach over 400 locations by 2025.<h4>What Is the Dogtopia Business Model?</h4>The Dogtopia business model requires a physical location and,&nbsp;<a href="https://www.dogtopia.com/franchising-us/services/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-dogtopias-franchise-costs-fees-profit-and-data-2721549" target="_blank" rel="nofollow">according to the brand’s website</a>, allows for multiple revenue streams. Dogtopia’s typically offered services include:<ul><li>Dog daycare</li><li>Overnight stays</li><li>Dog spa services</li><li>Dog training (available at some locations)</li><li>Dog grooming (available at some locations)</li><li>Ancillary revenue (part of the wellness ecosystem)</li></ul>Dogtopia is best known for its dog daycare services, with customers normally bringing their pets in two to three days a week, providing a steady stream of revenue. Each franchise location is to provide an open-play environment with protective rubber floors to ease the impact of the dogs’ joints. Clients have the option to purchase single-day daycare visits, weekly enrollment plans and overnight boarding.&nbsp;<h4>How Much Can Dogtopia Franchise Owners Make?</h4>Dogtopia’s 2022 Franchise Disclosure Document provides financial performance representations of 127 of the 166 Dogtopia locations that were opened in 2021. The remaining 39 were not eligible to submit a financial performance for this document because they were not open the entire fiscal year. The average gross sales of those qualifying locations amounted to $781,286.&nbsp;The financial representations of all 108 qualifying franchised Dogtopia locations in the 2021 fiscal year are below:<ul><li>Average Gross Sales: $767,302</li><li>Highest Gross Sales: $1,354,239</li><li>Lowest Gross Sales: $282,326</li><li>Median Gross Sales: $745,241</li></ul><h4> How Much Does It Cost to Open a Dogtopia?</h4>The estimated initial cost to open and operate a single Dogtopia franchise, according to the brand’s 2022 Franchise Disclosure Document, ranges from $688,312 to $1,806,803. The breakdown of that cost is as follows:<ul><li>Initial Franchise Fee: $40,095–$49,500</li><li>Initial Training Fee: $0–$2,000</li><li>Food, Lodging and Travel (three to four people while training): $1,000–$12,000</li><li>Utility and Security Deposits: $5,500–$17,500</li><li>Real Estate and Facility Coordination Fee: $35,000–$44,500</li><li>Three Months’ Rent (three months after opening): $17,400–$45,000</li><li>Leasehold Improvements: $409,792–$1,169,923</li><li>Furniture, Furnishings and Equipment: $29,500–$87,000</li><li>Exterior Signage and Graphics: $10,000–$45,000</li><li>Interior Signage and Graphics: $15,000–$35,000</li><li>Microsite and Social Media Account Setup Fee: $500</li><li>Technology Systems: $8,550–$27,600</li><li>Technology Fees (pre-opening period): $875–$2,580</li><li>Scent Air System: $500–$2,000</li><li>Initial Supply of Inventory and Operating Supplies: $7,900–$10,600</li><li>Grand Opening Marketing: $15,000–$30,000</li><li>Business Opening Marketing: $2,000–$44,000</li><li>Insurance (three months’ premium): $1,200–$3,000</li><li>Professional Fees: $28,500–$78,500</li><li>Additional Funds (three months after opening): $60,000–$100,000</li></ul>Dogtopia’s 2022 FDD also calculates the initial investment for a franchisee who is signing an area development agreement. This agreement assumes the commitment of three to five centers. The development fee ranges from $138,600 to $227,700.<h4>What Is the Franchise Fee for Dogtopia?</h4>The initial franchise fee to operate a single Dogtopia franchise is $49,500 and is due upon signing the Franchise Agreement. However, there are two discounts available for those potential franchisees who qualify. Those discounts are:<ul><li>Multi-Unit Discount: Existing Dogtopia franchisees who are purchasing an additional franchised location can receive a discount of 10%.&nbsp;</li><li>Veteran Discount: As a member of the International Franchise Association (IFA), Dogtopia participates in the VetFran Program. Qualified veterans of the U.S. Armed Forces can receive a 10% discount on the initial franchise fee and an additional 10% discount on an additional franchise location.</li></ul><h4>Who is the Leadership of Dogtopia?</h4><ul><li><a href="https://www.linkedin.com/in/neilgill1/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-dogtopias-franchise-costs-fees-profit-and-data-2721549" target="_blank" rel="nofollow">Neil Gill—CEO and President</a></li><li><a href="https://www.linkedin.com/in/shelley-parnell-151682a/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-dogtopias-franchise-costs-fees-profit-and-data-2721549" target="_blank" rel="nofollow">Shelley Parnell</a><a href="https://www.linkedin.com/in/neilgill1/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-dogtopias-franchise-costs-fees-profit-and-data-2721549" target="_blank" rel="nofollow">—</a><a href="https://www.linkedin.com/in/shelley-parnell-151682a/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-dogtopias-franchise-costs-fees-profit-and-data-2721549" target="_blank" rel="nofollow">Chief Experience Officer</a></li><li><a href="https://www.linkedin.com/in/michaelemalone/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-dogtopias-franchise-costs-fees-profit-and-data-2721549" target="_blank" rel="nofollow">Michael Malone</a><a href="https://www.linkedin.com/in/neilgill1/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-dogtopias-franchise-costs-fees-profit-and-data-2721549" target="_blank" rel="nofollow">—</a><a href="https://www.linkedin.com/in/michaelemalone/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-dogtopias-franchise-costs-fees-profit-and-data-2721549" target="_blank" rel="nofollow">Vice President of Information Technology</a></li><li><a href="https://www.linkedin.com/in/alexsamios/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-dogtopias-franchise-costs-fees-profit-and-data-2721549" target="_blank" rel="nofollow">Alex Samios</a><a href="https://www.linkedin.com/in/neilgill1/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-dogtopias-franchise-costs-fees-profit-and-data-2721549" target="_blank" rel="nofollow">—</a><a href="https://www.linkedin.com/in/alexsamios/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-dogtopias-franchise-costs-fees-profit-and-data-2721549" target="_blank" rel="nofollow">Chief Growth Officer</a></li><li><a href="https://www.linkedin.com/in/theresagulbranson/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-dogtopias-franchise-costs-fees-profit-and-data-2721549" target="_blank" rel="nofollow">Theresa Gulbranson</a><a href="https://www.linkedin.com/in/neilgill1/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-dogtopias-franchise-costs-fees-profit-and-data-2721549" target="_blank" rel="nofollow">—</a><a href="https://www.linkedin.com/in/theresagulbranson/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-dogtopias-franchise-costs-fees-profit-and-data-2721549" target="_blank" rel="nofollow">Vice President of Supply Chain, Logistics and Procurement</a></li><li><a href="https://www.linkedin.com/in/jack-j-793b762/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-dogtopias-franchise-costs-fees-profit-and-data-2721549" target="_blank" rel="nofollow">Jack Jones</a><a href="https://www.linkedin.com/in/neilgill1/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-dogtopias-franchise-costs-fees-profit-and-data-2721549" target="_blank" rel="nofollow">—</a><a href="https://www.linkedin.com/in/jack-j-793b762/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-dogtopias-franchise-costs-fees-profit-and-data-2721549" target="_blank" rel="nofollow">Vice President of Corporate Development &amp; Strategy</a></li><li><a href="https://www.linkedin.com/in/jeff-farnell-91451a70/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-dogtopias-franchise-costs-fees-profit-and-data-2721549" target="_blank" rel="nofollow">Jeff Farnell</a><a href="https://www.linkedin.com/in/neilgill1/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-dogtopias-franchise-costs-fees-profit-and-data-2721549" target="_blank" rel="nofollow">—</a><a href="https://www.linkedin.com/in/jeff-farnell-91451a70/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-dogtopias-franchise-costs-fees-profit-and-data-2721549" target="_blank" rel="nofollow">Senior Director of Operations</a></li></ul><h4>What Helpful Articles Can I Read to Learn More About Dogtopia?</h4><ul><li><a href="https://www.franchimp.com/?page=pdf&amp%3Bf=109475_2022.pdf&utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-dogtopias-franchise-costs-fees-profit-and-data-2721549" target="_blank" rel="nofollow">Dogtopia’s 2022 FDD</a></li><li><a href="https://www.dogtopia.com/franchising-us/faq/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-dogtopias-franchise-costs-fees-profit-and-data-2721549" target="_blank" rel="nofollow">Dogtopia FAQ</a></li><li><a href="https://www.entrepreneur.com/franchises/dogtopia/329162?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-dogtopias-franchise-costs-fees-profit-and-data-2721549" target="_blank" rel="nofollow">Entrepreneur</a><a href="https://www.linkedin.com/in/neilgill1/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-dogtopias-franchise-costs-fees-profit-and-data-2721549" target="_blank" rel="nofollow">—</a><a href="https://www.entrepreneur.com/franchises/dogtopia/329162?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-dogtopias-franchise-costs-fees-profit-and-data-2721549" target="_blank" rel="nofollow">Dogtopia</a></li></ul>

Franchise Deep Dive: Dogtopia’s Franchise Costs, Fees, Profit and Data

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Here’s what you need to know about one of the fastest growing pet service brands in the country before signing a franchise agreement.


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