Zoomin Groomin Franchise Costs, Fees, Profit and Data for 2026

Zoomin Groomin is a mobile pet grooming franchise designed to bring professional grooming directly to pet owners. Rather than operating from a traditional salon, franchisees deploy fully equipped grooming vans into their territories, allowing groomers to provide services at customers’ homes. The model combines the convenience of an on-demand home service with the recurring demand associated with pet grooming, while eliminating the need for a traditional retail storefront.

The brand has also been expanding rapidly. Zoomin Groomin finished 2023 with 70 franchised vehicles, grew to 169 by the end of 2024 and reached 257 by the end of 2025.

1. What Is the Brand Overview for Zoomin Groomin?

About the Brand

Zoomin Groomin traces its roots to 2004, when Donna Sheehey launched the company with a single van and a vision for a more convenient, less stressful approach to pet grooming.

ZG Enterprises, Inc. operated the original franchise business. The current franchisor, Zoomin Groomin USA LLC, was formed in Virginia in December 2020 and purchased the assets of ZG Enterprises that same month. The current franchisor began offering franchises in April 2021 and operates under Loyalty Brands.

Today, Zoomin Groomin provides pet grooming services through branded mobile vehicles that travel directly to customers. The company positions the experience around personalized, one-on-one care rather than the waiting rooms, cages and multiple-pet environments that can be associated with traditional salons.

Mission: Zoomin Groomin aims to make grooming easier and less stressful by delivering compassionate, pet-first care directly to customers’ homes, helping pets live clean, happy and healthy lives.

Vision: The brand is working to expand a nationwide network of mobile grooming professionals while maintaining a pet-first approach built around convenience, comfort and quality care. 

Unique Selling Points (USPs)

• Mobile Convenience: Fully equipped grooming vans travel directly to customers, eliminating the need for owners to transport pets to and from a salon.
• One-on-One Environment: Pets receive individual attention in a quiet, cage-free setting designed to reduce stress.
• Pet-First Philosophy: The brand emphasizes the animal’s comfort and safety throughout the grooming process.
• Professional Groomers: Zoomin Groomin says its groomers are trained and vetted with an emphasis on compassionate animal care.
• Eco-Conscious Approach: The brand highlights biodegradable shampoos and efficient water systems as part of its grooming model.

2. What Are the Franchise Opportunity Details?

Why Franchise With Zoomin Groomin?

For prospective franchisees, the Zoomin Groomin model offers several notable advantages:

• Home-Based Operating Potential: Franchisees do not need a traditional office or retail salon and can operate the business from home, provided local requirements allow it.
• Scalable Van Model: A territory requires at least one vehicle, but owners can add more vehicles as their business grows.
• Rapid System Growth: The network expanded from 70 franchised vehicles at the end of 2023 to 257 at the end of 2025.
• Training: Franchisees receive a three-day, 24-hour initial training program covering business setup, budgeting, hiring, marketing, customer relations, grooming basics, van operations and scheduling software.
• Operational Guidance: The franchisor provides assistance with employee hiring and training, vehicle upfitting, equipment, inventory and approved vendors.
• Marketing Support: Franchisees receive corporate website representation, print templates and access to brand-level digital marketing and advertising support.
• Exclusive Territory: Each franchisee receives a defined territory in which Zoomin Groomin will not establish another company-owned or franchised Zoomin Groomin outlet offering the same or similar services under the same or similar marks.

Available Territories

Zoomin Groomin is expanding nationally, but territory availability changes as new franchises are awarded. Each territory generally contains a minimum population of approximately 125,000 residents and is defined through ZIP codes, natural boundaries or political boundaries.

Prospective owners can enter their ZIP code on the Zoomin Groomin franchise website to check current territory availability.

Investment Overview

Initial Costs: The estimated initial investment required to begin operation of a Zoomin Groomin franchise ranges from $64,974 to $205,400. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:

The largest variable is the vehicle. Franchisees must purchase or lease at least one vehicle meeting Zoomin Groomin specifications and have it professionally upfitted with grooming equipment and branded graphics. The FDD says franchisees typically use a Ram ProMaster 3500 or Ford Transit Cargo Van with a high roof and extended wheelbase. The low end of the investment assumes leasing, while the high end assumes purchasing the vehicle.

Initial Franchise Fee: The initial franchise fee is $45,000, generally payable when the franchise agreement is signed and before the franchisee attends initial training.

Current franchisees in good standing with an affiliated brand may qualify for a reduced $10,000 franchise fee when purchasing a Zoomin Groomin territory overlapping their existing affiliate-brand territory, subject to availability and approval. Qualified veterans and first responders receive a 10% discount on the initial franchise fee.

Ongoing Fees: According to the 2026 FDD, Zoomin Groomin franchisees are responsible for the following primary recurring payments and fees:

ROI Potential: According to the 2026 FDD, the 145 Zoomin Groomin vehicles operating for the entirety of 2025 reported the following gross revenue:

3. What Franchisee Support Does Zoomin Groomin Provide?

Pre-Opening Support

Zoomin Groomin provides franchisees with guidance on several key elements of getting the business operational. The franchisor helps owners understand how to hire and train employees, obtain and upfit the grooming vehicle, purchase equipment and signs, acquire opening inventory and identify approved vendors. Franchisees also receive access to the brand’s operations manual.

Because the business does not require an office, traditional site selection is largely unnecessary. Owners can operate from home. If a franchisee chooses to establish an office, Zoomin Groomin must approve the location before the franchisee signs a lease.

Training Programs

Zoomin Groomin provides initial training within 60 days of signing the franchise agreement. Training takes place over three days in Virginia Beach, another designated training location or online, at the franchisor’s discretion.

Franchisees are not charged a training fee, although they are responsible for travel, lodging, transportation, meals and employee wages associated with attending. Successful completion is required before opening.

Operational Support

After opening, franchisees can receive assistance with operational problems and issues, marketing and additional training or seminars. The franchisor can also make pricing recommendations based on industry standards and local market rates, although franchisees ultimately establish their own prices.

Marketing support includes a corporate webpage featuring the franchisee’s contact information, digital marketing, social media, digital advertising opportunities and templates for flyers, coupons and other print materials. Zoomin Groomin also operates an advertising fund supported by a 2% gross revenue contribution. In 2025, the fund spent 100% of its expenditures on social media, text messaging, other media placement and marketing overhead.

Technology and Tools

Zoomin Groomin requires franchisees to maintain specified computer hardware, software, POS and CRM systems. Current hardware requirements include a desktop computer with monitor and internet access, printer/scanner and cellular-enabled iPad or tablet. The FDD estimates these items can be purchased for less than $1,500.

Franchisees also receive digital access to the operations manual through a web-based portal. The manual and related portal materials comprise approximately 532 pages of webpages, PDFs, templates, images, video and audio content.

4. What Are the Franchisee Requirements for Zoomin Groomin?

Eligibility Criteria

Zoomin Groomin does not specify any requirements for franchisees with regard to liquid assets or net worth.

The model does not require franchise owners themselves to be groomers. Operationally, however, owners need to be prepared to oversee staffing, customer service, marketing, financial management and the overall performance of their territory.

Operational Commitments

Zoomin Groomin requires either the franchisee or a fully trained and qualified manager to personally supervise and participate in the day-to-day operation of the business. Owners must devote appropriate time, attention and effort to their obligations under the franchise agreement.

This means a manager-led structure is possible. A franchisee can designate a business manager, subject to franchisor approval. That manager must have complete decision-making authority for the business and successfully complete initial and ongoing training. The franchisee nevertheless remains responsible for the business.

Each territory must operate at least one grooming vehicle, but franchisees may operate additional vehicles within the same territory.

Funding Assistance

Zoomin Groomin does not directly or indirectly offer financing arrangements and does not guarantee franchisees’ notes, leases or other obligations.

5. Are There Franchisee Success Stories?

“We’ve been in franchising a long time, on systems that have grown — and we’re experiencing that right now with Zoomin Groomin.”

- Craig Comer, Franchisee — Detroit, Michigan

“We absolutely couldn’t not grow. The demand was so great, we had one groomer booked out two months.”

- Nicole Bellenfant, Franchisee — Chattanooga, Tennessee

“When I set out to find my next business opportunity, Zoomin Groomin offered everything I wanted: a scalable model I could build alongside my family, in a thriving multibillion-dollar pet industry with real resilience through economic cycles — a business that’s rewarding, and fun, to build together.”

- Phil Grimes, Franchisee — Greater Tampa Bay

“It really markets itself. The blue van is your billboard on wheels.”

- Renee Tater, Franchisee — Cape Coral, Florida

Visit the Zoomin Groomin franchise website for more franchisee testimonials and success stories.

6. What Is the Market Potential for Pet Grooming?

The U.S. pet grooming services market is expected to reach approximately $2.16 billion in 2025 and is projected to grow to $2.99 billion by 2030, reflecting a CAGR of 6.7%. This steady growth is being driven by rising pet ownership, increased spending on premium grooming services and the ongoing humanization of pets — especially among millennial and Gen Z consumers. As more pet owners seek convenient, boutique-style experiences and specialized care like breed-specific grooming and natural products, demand for professional grooming services continues to climb. The North American market accounts for more than 40% of global grooming revenue, signaling a strong and growing opportunity for brands focused exclusively on pet grooming. 

Competitor Analysis

Zoomin Groomin differentiates itself through a mobile, home-service model that combines convenience with individualized, cage-free grooming. One notable advantage for Zoomin Groomin is its relatively lean mobile model because owners can operate from home and deploy vans rather than build out a full grooming salon.

Major competitors in the broader grooming and mobile grooming space include Aussie Pet Mobile/Bark & Mane, Furry Land Mobile Grooming, Woofie’s, Barkbus, Groomit, Scenthound and Woof Gang Bakery & Grooming.

7. What Is the Application Process for Zoomin Groomin Franchisees?

Zoomin Groomin says most owners can move from their initial conversation to serving their first paying customer within approximately three to four months. The current franchise development site outlines the following path:

1. Introductory Call (Day 1): Speak with the franchise team, check territory availability and discuss goals, market and desired timeline.
2. FDD and Item 19 Review (Week 1): Review the FDD, investment requirements and financial performance information.
3. Discovery Day (Weeks 2-3): Meet the Loyalty Brands leadership team and current Zoomin Groomin franchise owners at the company’s Virginia Beach headquarters.
4. Approval and Funding (Weeks 3-4): Complete approval, secure funding and execute the franchise agreement.
5. Training and Van Launch (Months 3-4): Complete required training, prepare and receive the branded grooming vehicle and begin serving customers.

Prospective franchisees can begin the process and check current territory availability through the Zoomin Groomin franchise opportunity website.

Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves. 

Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.

Disclaimer: This content is for informational use only. You should not construe any such information or other material as legal, tax, investment, financial or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement or offer to buy or sell any franchises, securities or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction. 

All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.