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How Dog Training Elite Is Transforming Communities by Meeting Families in Their Homes for Personalized Training

By leveraging positive reinforcement, a scientifically proven method and an evolving portfolio of services, the brand ensures that training is not only effective but also enriching for both dogs and owners.

By Luca Piacentini1851 Franchise Managing Editor
SPONSOREDUpdated 4:16PM 02/15/24

Dog Training Elite, a leader in the pet care franchise sector, is redefining the landscape of dog training. By embracing a unique approach that involves dog owners directly in the training process, Dog Training Elite stands out in the growing $320 billion pet industry. This personalized, in-home training experience aligns seamlessly with the needs and lifestyles of modern dog owners, which is why Dog Training Elite is quickly becoming one of, if not the, fastest growing dog training brands in the country.

Empowering Owners, Transforming Dogs

In a nation where nearly 70 million households own dogs, Dog Training Elite addresses a crucial need for effective, owner-involved training. The brand departs from traditional board-and-train methods, where dogs often lose positive behaviors once separated from their trainers. Dog Training Elite believes in the power of involving the owner in the training journey, thus fostering a stronger bond and more sustainable results.

“Dog Training Elite's core mission revolves around empowering people to actively participate in their dogs' training,” said CEO Betsy Feaster, who stepped into the leadership role this year after a long tenure as a franchisee. “This people-centric philosophy ensures that owners are equipped with the skills and knowledge to maintain and enhance their dogs' training, making it an integral part of their daily lives.”

With a commitment of just 20 minutes of training daily, owners can expect to see significant improvements in their dogs' behavior, making them valuable members of the household.

Dog Training Elite's balanced training approach is designed to involve the entire family, where the training process becomes an enjoyable and rewarding journey that enhances the dog-owner relationship.

Meeting the Post-Pandemic Pet Care Needs

The post-pandemic era has seen a massive rise in pet adoptions, including "pandemic puppies," many of whom require training to adjust to new routines and environments. Over 23 million Americans — 1 in 5 households — adopted a dog during the COVID-19 pandemic. Dog Training Elite's adaptable training programs are perfectly suited to meet these evolving needs, helping dogs transition smoothly into their roles as companions, support animals or therapy dogs. 

Service dogs, for example, have become much more common over recent years, helping people with a wide range of needs, whether for a disability, an illness or mental health reasons. That is why Dog Training Elite has expanded its offerings to include Advanced Training services for potential service animals.

“If someone has a lot of anxiety, the dog can actually sense when the person is amped up and do some calming techniques to calm them down,” said Susan Hawk, lead dog trainer and operations manager with Dog Training Elite in New Mexico. “So if a person is tapping their foot for example, constantly making their leg go up and down, the dog can come over and interrupt that human as a way of telling them they are getting a little anxious. Sometimes the dog applies pressure to that leg with their head for comfort.”

Dog Training Elite also provides service dogs to veterans, first responders, women survivors of abuse/sexual assault and children with fragile medical needs — all free — through its 501c3, The Malinois Foundation

Another example of the brand’s ongoing evolution is the recent shift to incorporate a variety of training tools, including clicker training, treat training and martingale collars, alongside traditional e-collar training. This allows for a more adaptable and personalized approach to training, expanding the potential client pool and addressing the diverse needs of dogs and their families.

Overall, Dog Training Elite's strength lies in its ability to customize training programs to fit the unique needs of each family within a local community. Whether it's introducing a rescue dog to a new home or training a service animal, the brand's trainers work closely with families to achieve their specific goals. This flexibility makes Dog Training Elite an ideal partner for a wide range of clients, including millennials, busy families and those with support dogs.

The Future of Dog Training Elite

Under the new leadership of CEO Betsy Feaster, Dog Training Elite is poised to continue its growth and innovation. With a focus on expanding services and refining training methods, the brand is dedicated to enhancing the lives of dogs and their owners nationwide.

“There is still major room for growth,” said Feaster. “There is so much love for this brand and our mission throughout the team, and we’re going to continue to hit it hard in 2024 in an effort to make communities better through well-behaved pets and well-trained service and therapy dogs.”

Looking ahead, Dog Training Elite is excited to invite more dog owners to experience a new era of dog training, where the journey is shared, and the bond between dog and owner is strengthened through effective, personalized training.

For more information on the costs required to franchise with Dog Training Elite, visit: https://1851franchise.com/dogtrainingelite/info

*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.

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